Dynamic Yield vs. Wyng

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Dynamic Yield
Score 9.2 out of 10
N/A
Dynamic Yield calls itself an AI-powered Experience Optimization platform that promises to deliver individualized experiences at every customer touchpoint: web, apps, email, kiosks, IoT, and call centers. The platform’s data management capabilities provide for a unified view of the customer, allowing the rapid and scalable creation of highly targeted digital interactions. Marketers, product managers, and engineers use Dynamic Yield for: Launching new personalization…N/A
Wyng
Score 8.8 out of 10
Enterprise companies (1,001+ employees)
Wyng is used to build interactive digital experiences that engage customers at the right moments, collect their preferences and other zero-party data, and personalize their website experiences in real time. Whether the experience is a product finder quiz, promotion, or preference center, Wyng experiences are designed to be well-timed and user-friendly while offering genuine value to consumers.N/A
Pricing
Dynamic YieldWyng
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Dynamic YieldWyng
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Dynamic YieldWyng
Top Pros
Top Cons
Best Alternatives
Dynamic YieldWyng
Small Businesses
Kameleoon
Kameleoon
Score 9.5 out of 10
Kameleoon
Kameleoon
Score 9.5 out of 10
Medium-sized Companies
Kameleoon
Kameleoon
Score 9.5 out of 10
Dynamic Yield
Dynamic Yield
Score 9.2 out of 10
Enterprises
Kameleoon
Kameleoon
Score 9.5 out of 10
Dynamic Yield
Dynamic Yield
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Dynamic YieldWyng
Likelihood to Recommend
9.3
(99 ratings)
9.0
(8 ratings)
Likelihood to Renew
10.0
(5 ratings)
7.3
(6 ratings)
Usability
7.5
(18 ratings)
-
(0 ratings)
Support Rating
10.0
(47 ratings)
-
(0 ratings)
User Testimonials
Dynamic YieldWyng
Likelihood to Recommend
Dynamic Yield
Dynamic Yield is great for just about any sized organization, though to get the best bang for your buck, I recommend having a front-end web developer well-versed in JavaScript. Additionally, a front-end web designer would be advisable as well as their templates have great functions but some have lackluster UI's that can't be tweaked without developer assistance. Were it not for the above + the occassional slowness on the console/admin-side of the platform, I'd give it a 10. If you have a front-end dev/designer, then it's closer to a 9.5. Ideal utilization scenarios could include: Personalization, CRO/UX/UI testing, and audience or user-level tailored digital experience.
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Wyng
They have a variety of offerings so the best approach is to have a clear idea of what type of results you're looking to achieve. They can offer advice on which modules will help you achieve those goals.
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Pros
Dynamic Yield
  • Provide fantastic support, both in relation to strategy/best practice and troubleshooting.
  • An easy to use interface, as a user who is relatively new to Dynamic Yield I find that it is an intuitive platform to use.
  • The ability to segment and drill down on data allows for really specific insights which, whilst not necessarily being leveraged on a testing basis, can be super valuable from a greater marketing perspective.
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Wyng
  • The cost for Offerpop was what drew me in. I got a lot of bang for my buck.
  • Contests were easy to set up.
  • Linking to products from user generated content was a plus.
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Cons
Dynamic Yield
  • The impact (either positive or negative) of potentially overlapping campaigns, especially the UX personalization or custom code campaigns, may not be easily identifiable.
  • It would make more sense for the new deep-learning and machine learning (ML) driven strategies be made part of the standard offering, as opposed to positioning them as add-on subscription, given that many other completing services are baking in ML as part of their platform evolution.
  • The documentation on the API and custom code implementation can be fleshed out further.
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Wyng
  • My role is mostly involved with social media analytics; measuring campaigns. Offerpop could improve in how they track views. I would like to see the number of views and unique views captured each day versus just the total number of views since the start of the campaign.
  • For our Facebook sign up campaigns, I would like to see more reporting on the information captured in the form fields. For example: the total number of entries, unique entries, bounce rate (how many people viewed the form but didn't complete/submit it).
  • In addition, I would like to see reporting on how some of our questions within the lead form were answered. The number of entrants who selected various options from our drop down lists.
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Likelihood to Renew
Dynamic Yield
implementation took a long time but also, DY has really proven that they are transforming and adapting their platform to be more user friendly and the right technology choice for their brand or company
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Wyng
I dont get a lot of great feedback from our social media department. I dont think the issues and concerns where addressed in detail before signing up and before launch
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Usability
Dynamic Yield
Setting up strategies, audiences, and experiences is simple and fast. It is incredibly easy to modify the appearance of your site and optimize every aspect with the Dynamic Yield Personalizations. However, while the data visualization on an experience level is easy to modify and analyze, exporting the data in meaningful ways is time consuming.
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Wyng
No answers on this topic
Support Rating
Dynamic Yield
Overall, the support is very good. If you are a partner (my case), they assign you a customer success manager, that helps a lot. Also, there is a technical person to provide support to the partners, again a great help.
My only "complain" is that with some complex issues, the support may delay in providing you with a solution. Sometimes that can cause some tension with your client.
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Wyng
No answers on this topic
Alternatives Considered
Dynamic Yield
  • Oracle Maxymiser is very clunky and hard to code with. Previewing changes was a challenge and development for fixes were slow
  • Optimizely - Great for coding. Fast and efficient. Everything worked great. They were limited at personalization triggers though and their costs were expensive.
  • Monetate - Evaluated but their UI was hard to use.
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Wyng
While Rafflecopter was free to use, I didn't like the bulky box that sat in the middle of our web pages. Wildfire rates were just too high to justify continuing to use them, especially as OfferPop interface was so simple and streamlined
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Return on Investment
Dynamic Yield
  • Most tests have had a positive impact on either revenue or conversion rate - quite often in double digits.
  • Dynamic Yield has also helped us to stop some particular initiatives through direct interaction with the customer base via questionnaires or by a test proving negative quicker than rolling out a permanent feature.
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Wyng
  • We've been able to execute more campaigns internally because of the cost saving.
  • Increased fan acquisition.
  • Engaging experiences for our current customers.
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ScreenShots

Dynamic Yield Screenshots

Screenshot of The Dynamic Yield Dashboard gives you a high-level overview of your personalization campaigns, site performance, audiences, product updates, and more. From here on out, actionability is the name of the game. With customers building and managing dozens, sometimes even hundreds of concurrent campaigns, the Dynamic Yield dashboard provides a snapshot of key information and surfaces items for potential optimization from campaigns that require action. This allows you to streamline workflows, prioritize the most critical campaigns, and save time in managing your personalization campaigns.Screenshot of Use Dynamic Yield's customer segmentation engine to unify your customer data across all digital and offline touchpoints and use it to power your marketing ecosystem. Onboard data from multiple sources and create one cohesive dataset from which to power experiences. Easily collect, store, categorize, and synchronize data from your CRM, ESP, DMP, APIs, POS and more.Screenshot of Create cross-touchpoint personalization campaigns and experiments at scale. Coordinate independent personalization experiences to deliver a cohesive, consistent customer journey from start-to-finish.Screenshot of Uncover personalization opportunities with Dynamic Yield's Predictive Targeting capabilities and maximize uplifts with machine-learning optimization. Let Dynamic Yield’s Predictive Targeting engine continuously analyze and identify opportunities to serve the most relevant content for each audience segment.

Wyng Screenshots

Screenshot of Wyng's interface to build digital experiences that collect customer preferences and other zero-party data.Screenshot of Zero-party data collected to deliver highly-relevant experiences across all channels.Screenshot of The Customer preference center that puts customers in control of their data.