Echobot vs. Hitwise (discontinued)

Echobot is ideal for one-click customer research for sales agents and data mining for marketing purposes.

Hitwise is best suited for looking at overall traffic behavior or a site or industry. It will help you quickly identify the where and the what when it comes to consumer behavior (i.e. what are they doing before they visit your site, where are they going after). It tells you a lot about who they are and what sparks the initial trigger. Where it isn't super appropriate is when you need to look at a specific term like "are eggs healthy" and you can't identify where that specific term falls in the overall "egg" searches.

Incentivized

• Research Quality versus invested Time is absolutely efficient and motivating. Quick Research or Standard Alerts, both are done easily with instant results.
• Usability of the User Interface in any of the modules is very supportive. New Team members are trained in short time. Very much self-explaining.
• The connectivity between the modules is great and saves time. Each module has its key topic, but in Connection with the other modules this practical tool turns out to be even smarter more and powerful.

• Up/down stream traffic
• Search term identification
• Geographic location
• Specific site data for small scale websites

Incentivized

• Increase user rights management.

• Sometimes the insights seem a little bit basic
• Reporting function is hard to deal with sometimes
• Access to sales/purchase data

Incentivized

Selected Hitwise because it is much better for insights on small-scale websites

Incentivized

• It supports our lead process, by helping to separate bad from good leads.
• It reduces research time for our sales team.
• It speeds our entire sales process.

• Media planning
• SEO

Incentivized