Ecwid by Lightspeed vs. WooCommerce

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Ecwid by Lightspeed
Score 10.0 out of 10
N/A
Ecwid allows customers the ability to create an online store to any webpage or social media profile. Boasting hundreds of thousands of merchants in 175 countries as users, Ecwid aims to provide everything needed to reach customers wherever they are: in-person, through a website, Instagram, Facebook, Amazon, or Google Shopping. In addition, Ecwid’s point-of-sale integrations, email marketing integrations, and dedicated mobile app allow sellers to manage marketing merchandising, and sales - any…
$0
WooCommerce
Score 8.2 out of 10
N/A
WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.N/A
Pricing
Ecwid by LightspeedWooCommerce
Editions & Modules
Free
$0
Venture
$15
Business
$35
Unlimited
$99
No answers on this topic
Offerings
Pricing Offerings
Ecwid by LightspeedWooCommerce
Free Trial
NoNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsContact sales team for pricing
More Pricing Information
Community Pulse
Ecwid by LightspeedWooCommerce
Considered Both Products
Ecwid by Lightspeed
Chose Ecwid by Lightspeed
Ecwid was promoted via our appointed developer. It was not our first choice. The back end system works well and is easy to navigate and understand. Although we opted to use WooCommerce because of the flexibility it offers.
Chose Ecwid by Lightspeed
Ecwid stacks up extremely well compared to the other products I’ve listed. Sure, there any some instances in which the other products may be better suited due to their very high level of customization. However, for the average business, Ecwid will not only meet their …
Chose Ecwid by Lightspeed
We sell a product that requires certain controls to sell and most of the companies we researched had specific policies preventing us from selling on their platform. We aren't selling anything dangerous, they are parts of ammunition (the shell casings) and not entire ammunition …
WooCommerce
Chose WooCommerce
I like WooCommerce because it can be optimized, customized and adapted to every business needs. That's because it's WordPress core, it helps us customize stores in ways we can only imagine and also we can implement Google AMP and PWA easier and faster than with other platforms. …
Top Pros
Top Cons
Features
Ecwid by LightspeedWooCommerce
Online Storefront
Comparison of Online Storefront features of Product A and Product B
Ecwid by Lightspeed
8.7
12 Ratings
12% above category average
WooCommerce
6.0
84 Ratings
25% below category average
Product catalog & listings9.712 Ratings6.783 Ratings
Product management8.712 Ratings6.184 Ratings
Bulk product upload7.55 Ratings2.267 Ratings
Branding8.010 Ratings6.673 Ratings
Mobile storefront9.410 Ratings6.177 Ratings
Product variations9.112 Ratings6.677 Ratings
Website integration9.411 Ratings6.784 Ratings
Visual customization8.112 Ratings6.681 Ratings
CMS00 Ratings6.663 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
Ecwid by Lightspeed
8.7
11 Ratings
14% above category average
WooCommerce
6.0
80 Ratings
23% below category average
Abandoned cart recovery8.110 Ratings6.552 Ratings
Checkout user experience9.310 Ratings5.580 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
Ecwid by Lightspeed
9.4
11 Ratings
12% above category average
WooCommerce
5.5
75 Ratings
41% below category average
eCommerce security9.411 Ratings5.575 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
Ecwid by Lightspeed
8.6
10 Ratings
14% above category average
WooCommerce
5.1
83 Ratings
38% below category average
Promotions & discounts9.110 Ratings5.580 Ratings
Personalized recommendations8.06 Ratings4.966 Ratings
SEO8.68 Ratings4.972 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
Ecwid by Lightspeed
8.2
12 Ratings
5% above category average
WooCommerce
4.4
81 Ratings
56% below category average
Order processing8.912 Ratings6.179 Ratings
Inventory management8.110 Ratings6.678 Ratings
Shipping8.211 Ratings2.273 Ratings
Custom functionality7.612 Ratings5.575 Ratings
Multi-site management00 Ratings1.740 Ratings
Best Alternatives
Ecwid by LightspeedWooCommerce
Small Businesses
Shopify Plus
Shopify Plus
Score 8.9 out of 10
Shopify Plus
Shopify Plus
Score 8.9 out of 10
Medium-sized Companies
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
Enterprises
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Ecwid by LightspeedWooCommerce
Likelihood to Recommend
9.0
(12 ratings)
7.1
(84 ratings)
Likelihood to Renew
9.6
(2 ratings)
10.0
(3 ratings)
Usability
8.8
(7 ratings)
7.1
(3 ratings)
Availability
9.1
(1 ratings)
-
(0 ratings)
Performance
8.2
(1 ratings)
-
(0 ratings)
Support Rating
8.6
(7 ratings)
5.0
(1 ratings)
Implementation Rating
8.2
(1 ratings)
-
(0 ratings)
Configurability
8.2
(1 ratings)
-
(0 ratings)
Product Scalability
8.2
(1 ratings)
-
(0 ratings)
Vendor post-sale
9.1
(1 ratings)
-
(0 ratings)
Vendor pre-sale
8.2
(1 ratings)
-
(0 ratings)
User Testimonials
Ecwid by LightspeedWooCommerce
Likelihood to Recommend
Ecwid
Ecwid is absolutely perfect for any business that is looking to start out with online sales and mobile point-of-sale. Many times, business owners may have limited experience in setting up a website or point-of-sale. Having to spend on this expertise with a limited budget can be frustrating. Ecwid allows you to have great results even if you are a novice.
Read full review
Automattic
[WooCommerce] does really well for simple stores that don't have a lot of products. It's really easy to set up and get products added so people can purchase them online. It's not the best for really complicated stores with products that need a lot of customization; you have to find 3rd-party plugins to add additional functionality to your store and sometimes those can create conflicts between one another.
Read full review
Pros
Ecwid
  • Clarity - there has been very little confusion and need to reach out to Customer Support for help
  • Consistency - no big, crazy updates or changes have been made to the format of Ecwid during my time using it, so I know when I log in to preform my business tasks I can always locate what I need and accomplish what is at hand easily
  • Simplicity - everything is so clear and straightforward. It's like e-commerce for dummies.
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Automattic
  • Keeps track of product inventory, including details of product variations such as colors and sizes if required.
  • Keeps track of orders so that the shopkeeper has one place to log in and see the status and history of orders to her shop.
  • Creates shop-related pages automatically. Once you add one or more products, they will automatically appear on your shop home page. Additionally, pages for viewing shopping carts and for checking out are automatically created.
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Cons
Ecwid
  • Recurring billing - ability to bill subscription customers without having to go to my payment gateway
  • Robust order management - very limited in managing orders, therefore I had to subscribe to a different software
  • Expensive customization - if you want to customize anything, it is very expensive
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Automattic
  • Because of how the Wordpress database is structured, WooCommerce isn't great for large or complex e-commerce sites.
  • More out-of-the-box options would be nice within the base software.
  • Because add-on plugins are developed by 3rd parties, sometimes you get conflicts that break things.
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Likelihood to Renew
Ecwid
The value given by Ecwid is unmatched. When combined with the ease of use of the product, it is a no-brainer to continue to use the product. The only thing that could cause us to switch is if some feature we needed which is not available which is unlikely based on the feature list we reviewed when making the decision to go with them.
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Automattic
Despite very rare glitches, more connected to an excessive number of plugins, that affect the speed of the site, we are extremely satisfied with the platform, the ability to import and export products, even though we just export them, as we have our proprietary system for updating inventories. We love the ease of upgrading, enhancing, innovating, and the freedom we have to do whatever we want, which is a plus, when you consider Shopify can take down your whole store as they please, if they think you aren't abiding to their TOS or their ever changing set of rules.
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Usability
Ecwid
I gave a 9 instead of a 10 only because I haven't figured out a function or two. I believe it has less to do with Ecwid's overall usability and more to do with my own understanding and skill level, but regardless, it may also have something to do with the limits of Ecwid's functions.
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Automattic
I gave it lots of points for being a simple product that instantly gives you a store. Very intuitive and simple for the client to update or implement. Loses LOTS of points when you want to do anything besides just sell stuff (coupons, etc) then it makes you pay big money for the add-ons and makes it difficult and time-intensive to develop your own.
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Reliability and Availability
Ecwid
Always available. Very reliable
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Automattic
No answers on this topic
Performance
Ecwid
Good overall performance both in desktop and mobile
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Automattic
No answers on this topic
Support Rating
Ecwid
I have always received the support I need in a timely manner. I enjoy receiving emails every week on trending business topics and new suggestions. They often serve as a reminder for me to include new e-commerce tools into our strategy. And I've always had great experiences with reaching out to the support team with specific questions.
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Automattic
not muh support
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Implementation Rating
Ecwid
Fast and simple implementation of Ecwid's solutions. Easy to learn and navigate
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Automattic
No answers on this topic
Alternatives Considered
Ecwid
We sell a product that requires certain controls to sell and most of the companies we researched had specific policies preventing us from selling on their platform. We aren't selling anything dangerous, they are parts of ammunition (the shell casings) and not entire ammunition rounds. Most other vendors restrict the sales of firearms and ammunition, but even when just selling a part used to create ammunition, we were still restricted. I'm not really sure why they restrict sales of products like ours from different vendors. Ecwid had no such restrictions and were happy to confirm that for us.
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Automattic
We were pretty sure we wanted a WordPress site so that we had more control over the site itself, having been burned by third-party vendor sites before. The fact that WooCommerce integrates so well with WordPress was a big selling point for us. Magento would have been too heavy of a lift for our small dev team and we didn't want to rely on Shopify or BigCommerce (though all of those products could have their merits for other projects or clients).
Read full review
Scalability
Ecwid
Good scalability. I use the second plan and there are 2 more plans that I could use if I needed other features or services
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Automattic
No answers on this topic
Return on Investment
Ecwid
  • We have not been able to measure the ROI as of yet, as we cannot get out of the gate with customization required.
  • It can be implemented quickly for basic online stores.
  • Once the system is configured, ROI will dramatically go up.
Read full review
Automattic
  • Positive: low cost to start up, and allowed us to start selling right away.
  • Negative: better plug-ins have a high cost of entry. For example if you want to do subscriptions you need a paid plugin for it.
  • Positive: easily integrates with PayPal and Stripe.
Read full review
ScreenShots

Ecwid by Lightspeed Screenshots

Screenshot of Ecwid store looks perfect on any smartphone and automatically adapts to your customer’s screen size — laptops, tablets, smart TVs or smart watches.Screenshot of Manage your Ecwid store wherever you are from your mobile device.Screenshot of Mobile app for every store. Your customers can shop from their mobile devices with your own dedicated native app and utilize advanced features like Apple Pay.