Ekata by Mastercard vs. Nielsen Marketing Cloud

Fraud data analysis programming is available. Advanced backtracking studies, repartitions and possibility modelers, data collation and analysis of time sequences. It has artificial intelligence and automation to optimize the promptness and accuracy of the fraud discovery platform. they combine predictive analysis methods, which allows you to quickly discover possible imminences that endanger security.

Incentivized

Best suited for scenarios involving detailed analysis of customer data and demographics. Allows for complex investigation of customer and audience details. Less well suited for scenarios involving simultaneous collaboration on analysis. This product is not the best for collaboration and is better suited for individual work and individual forms of analysis.

Incentivized

• Promises a comprehensive data approach, using evolved scanning so you can reveal dubious actions and patterns before they do harm
• Prevents the attrition of income due to fraud, abuse and waste in cost and profit programs

Incentivized

• I just like the manner it handles the analytical rationalization of giving a standing and updates of the inner and outside beliefs of Marketing analysis.
• It facilitates me apprehend clients' desires and offers advice on a way to fulfill their desires.
• When I am making plans and instinctually recognise what purchasers are going to purchase, I depend upon their real-time records to validate my assumptions and tell our media buys.
• Automatic rewards with the media Connections. The availability of records and the alternatives to make our customer's picks understandable.

Incentivized

• The investigation of the effectiveness of the internal control system is a fundamental part of these commitments, this segment is the most responsible for the design, or if it does not fail, even if the software provides advanced tools.
• The commitment cannot order as it was said previously only to the software; what is delegated is the command to exercise the commitment, which usually ends the ruling.

Incentivized

• More segments need to be created as often as possible
• Sometimes it is hard to optimize these segments when the CTR is low - segments make it difficult to pull out zones/sites that are dragging down the CTR because they are so narrowly targeted.

Incentivized

I still use exelate every day for my media plans that are either direct response or extremely geo-targeted.

Incentivized

Very easy to utilize. Features are basic. Again just not too much in the way of involved customization

Incentivized

I am rating this as neutral due to having minimal interaction with them

Incentivized

We have robust chargeback management software designed to quickly level out oddities based on a customer's first conduct to help us as a vulnerable business spot potential chargeback scams and revenue loss. It condescends to concentrate efforts on prevention instead of reaching sanctions and investigations and then falling into services to recover costs.

Incentivized

Nielson Cloud helps businesses find, recruit, and create new advertiser client bases, as well as stand out in a crowded public space. Measure linear and digital media metrics across channels aids in giving insights in an efficient manner. Nielson Cloud also assists businesses in maximising ROI by analysing how their marketing and advertising reaches and influences audiences throughout the customer lifecycle.

Incentivized

• Enterprise fraud detection software solution is customized
• Allows users to check trading activities against known patterns and discover inconsistencies

Incentivized

• We are using it for analytics, statistics control, and for a single pane of glass and reviews for our senior leadership. We fetch significant insights from this device which can be then provided to our stakeholders to higher understand the achievements and loopholes.
• We can make Marketing strategies with the help of this. Also, it is benefiting financially and getting productive.

Incentivized