Kontent.ai vs. Optimizely Content Management System

Really easy integration to all of our services and apps. Delivery API libraries make the integration really fast. On the other hand, I miss the option to use SSO (Single Sign-On) with the Professional version of the Kentico Kontent. However, it is included in the Enterprise package.

Well suited to an organisation who wants a real presence and a superior customer experience when visiting your website. Very modern look and feel and is great for hosting videos and specialist graphics. It is hard to fault the product and it is up there amongst the best in the market

Incentivized

• Management of multilingual content.
• Content collaboration and control over the entire content lifecycle.
• A well-documented delivery API and easy integration with any systems across the digital experience stack.

• A centralized UI to maintain multiple websites using a common entry point.
• Page types and blocks that can be highly customized using .NET code, but at the same time allows checks and validations when being created by Marketing/Content Users.
• A very good set of extra libraries/add-ons that allows to expand website functionality in a very short period of time (Content APIs, Personalization, A/B Testing, Social)

Incentivized

• Offer a smaller subscription package for small projects.

• On the technical side, Spire is all built on React Redux, so there's a React framework and then Optimizely built their own framework on top of that React implementation, which is, I'd say customized and non-standard. So learning that as a developer is usually a four to five month learning curve. So that is a con where it's not a standard React redux implementation.

Incentivized

Since I work on the implementation side of things, and do not directly own licensing for Ektron CMS, I have to base this rating off of how I think it will be received or presented to customers looking to start a new site deployment. I try to remain CMS agnostic, though my specialty is with the .NET and Microsoft stack. Because of the experience I have working with Ektron, I tend to be more forgiving with the shortcomings as I am familiar with how to work around them or past them from experience. Being familiar with the community available also helps, as you become familiar with the best approaches to find solutions to your issues. Each product has it's ups and downs and all of them are only going to be as good as the company or development team implementing them can make them. This is EXTREMELY important to remember when choosing a CMS, as it can make or break your expensive investment.

The Opti CMS is pretty easy to use once you get used to it. Setting up the experience editor takes some time and difficult to follow and do in a group setting. We found working one on one or in smaller groups works better

Incentivized

Unplanned outages or errors are fairly rare in our instance. And when there are issues, they're usually fixed fairly quickly

I attended multiple trainings/tutorials early in the process. The vendor-supplied content about Optimizely was engaging for users/attendees (I often analyze training content, compliance programs, governance plans), which helps our OCM people by having good "word of mouth" about the product long before a rollout ever happens. I actually when the user-focused portion of the Optimizely Academy twice in 2022 to ensure I had a grasp on operability and to be able to support the training and OCM efforts

Incentivized

Ektron is one of the best solution for .Net platform. Over the years have improved the performance issues that the previous versions had. My only complain is right now you can't do Page builder pages if you choose to have a MVC architecture

I was not fully involved.

Incentivized

Unified access to the same content without the need to duplicate it across multiple solutions. We do not need to set up a complicated infrastructure to start using the Kentico Kontent.

Optimizely CMS is part of a more composable suite when it comes to DXPs. With that, some other systems like Sitecore Experience Platform are monoliths, which makes the development and maintenance of those products fairly complex (this includes system architecture). In our experience, Optimizely makes it simpler to implement solutions in a rapid manner and "tack on" additional products if needed as organizations grow and are able to leverage that functionality.

Incentivized

• Highly positive ROI.
• Shorten project delivery.
• Single source of truth for all content.

• The positive is on ROI as we can get more done without needing to go through 3rd party or know Code to create and add content.
• Workflows could use improvement. I don't know that there are workflows that I'm aware of.
• Make it easier to connect to 3rd party software like Hubspot, Magento, email services, etc.

Incentivized