Optimizely Content Management System vs. Salesforce CMS

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Optimizely Content Management System
Score 8.7 out of 10
N/A
Optimizely Content Management System (CMS) is used to deliver digital experiences across channels and devices with a marketer-friendly interface, AI-generated insights that drive real-time personalization, and flexible content delivery options—including headless delivery.N/A
Salesforce CMS
Score 8.2 out of 10
N/A
Salesforce Marketing Cloud Personalization (formerly Salesforce CMS) is a hybrid CMS allowing users to author content once and deliver it anywhere, in or out of Salesforce. Users create content, define content access, and define channels so they can share content and limit access to appropriate contributors. For an experience built with Salesforce, users can choose from two of the company's “what-you-see-is-what-you-get” (WYSIWYG) tools: Experience Builder and Commerce Page Designer. If the user…N/A
Pricing
Optimizely Content Management SystemSalesforce CMS
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Optimizely Content Management SystemSalesforce CMS
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeRequiredNo setup fee
Additional Details
More Pricing Information
Community Pulse
Optimizely Content Management SystemSalesforce CMS
Considered Both Products
Optimizely Content Management System
Chose Optimizely Content Management System
It's comparable to the ones that I mentioned in most ways. I selected this product because it was the easiest and most affordable. Easiest in terms of we already were on the Optimizely platform, so to go to another would be lots of work time and money. So it was truly the least …
Chose Optimizely Content Management System
It is much more intuitive and easily customizable.
Chose Optimizely Content Management System
We chose Optimizely CMS for its proposed ROI, it's extensibility, and it's quality developer/integrator community. With a good integrator, there is very little you can't do with this platform.

I was at an agency that used Sitecore, which is one of Optimizely's main competitors …
Chose Optimizely Content Management System
Among all the CMS products that I've tested, Episerver had a stronger coupling with an e-commerce product (Episerver Commerce), and that was the main reason we went with it. Besides that, the main reasons why I wouldn't go with each, would be mainly:

Joomla:
Salesforce CMS

No answer on this topic

Top Pros
Top Cons
Features
Optimizely Content Management SystemSalesforce CMS
Security
Comparison of Security features of Product A and Product B
Optimizely Content Management System
8.5
120 Ratings
6% above category average
Salesforce CMS
8.5
23 Ratings
6% above category average
Role-based user permissions8.5120 Ratings8.523 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Optimizely Content Management System
8.1
118 Ratings
5% above category average
Salesforce CMS
8.5
22 Ratings
10% above category average
API7.9113 Ratings8.522 Ratings
Internationalization / multi-language8.287 Ratings8.518 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Optimizely Content Management System
7.6
136 Ratings
0% below category average
Salesforce CMS
8.4
19 Ratings
10% above category average
WYSIWYG editor7.7126 Ratings8.516 Ratings
Code quality / cleanliness7.8115 Ratings8.518 Ratings
Admin section7.9124 Ratings8.516 Ratings
Page templates8.0124 Ratings8.417 Ratings
Library of website themes6.662 Ratings8.013 Ratings
Mobile optimization / responsive design7.9119 Ratings8.317 Ratings
Publishing workflow8.1124 Ratings8.517 Ratings
Form generator6.989 Ratings8.515 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Optimizely Content Management System
7.6
127 Ratings
4% above category average
Salesforce CMS
8.5
19 Ratings
15% above category average
Content taxonomy8.1117 Ratings8.416 Ratings
SEO support7.6118 Ratings8.015 Ratings
Bulk management7.099 Ratings8.417 Ratings
Availability / breadth of extensions7.7101 Ratings8.617 Ratings
Community / comment management7.882 Ratings8.919 Ratings
Best Alternatives
Optimizely Content Management SystemSalesforce CMS
Small Businesses
Divi
Divi
Score 9.8 out of 10
Divi
Divi
Score 9.8 out of 10
Medium-sized Companies
Image Relay
Image Relay
Score 9.5 out of 10
Image Relay
Image Relay
Score 9.5 out of 10
Enterprises
Tridion
Tridion
Score 9.0 out of 10
Tridion
Tridion
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Optimizely Content Management SystemSalesforce CMS
Likelihood to Recommend
8.7
(161 ratings)
9.6
(23 ratings)
Likelihood to Renew
9.5
(30 ratings)
-
(0 ratings)
Usability
8.0
(30 ratings)
7.1
(8 ratings)
Availability
9.2
(4 ratings)
-
(0 ratings)
Support Rating
10.0
(6 ratings)
8.0
(7 ratings)
Online Training
10.0
(4 ratings)
-
(0 ratings)
Implementation Rating
6.4
(2 ratings)
-
(0 ratings)
User Testimonials
Optimizely Content Management SystemSalesforce CMS
Likelihood to Recommend
Optimizely
Well suited to an organisation who wants a real presence and a superior customer experience when visiting your website. Very modern look and feel and is great for hosting videos and specialist graphics. It is hard to fault the product and it is up there amongst the best in the market
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Salesforce
Salesforce CMS is well suited for anything sales. If you need information on an account, want to touch your old accounts, need to get a better idea of ownership by vertical, or want to estimate revenue from your pipeline, it is very A-OK. We use Salesforce to open, close, and study prospects to later convert them into closed deals. There is a section for notes to detail about each and every account. You can add contacts in, complete with their title, email, cell phones, and other additional info, and since our program is sync'ed up with Outreach.io you can make an immediate call from the Salesforce page. It's a must if you are growing your company and want to stay organized within multiple departments.
Read full review
Pros
Optimizely
  • A centralized UI to maintain multiple websites using a common entry point.
  • Page types and blocks that can be highly customized using .NET code, but at the same time allows checks and validations when being created by Marketing/Content Users.
  • A very good set of extra libraries/add-ons that allows to expand website functionality in a very short period of time (Content APIs, Personalization, A/B Testing, Social)
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Salesforce
  • Easy to use, just like Salesforce's other products. Many users can sit down and figure it out in no time, and with a little training become power users.
  • Fast and secure - Salesforce is a leader in the cloud world so you get consistently fast results and security that is top notch in the industry.
  • Accessible from anywhere - if you use cloud CMS already this is a no-brainer, but for those that do in-house CMS still, this is a major difference. Mobile access from anywhere on the planet without a VPN is something you just can't do without the cloud.
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Cons
Optimizely
  • On the technical side, Spire is all built on React Redux, so there's a React framework and then Optimizely built their own framework on top of that React implementation, which is, I'd say customized and non-standard. So learning that as a developer is usually a four to five month learning curve. So that is a con where it's not a standard React redux implementation.
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Salesforce
  • Platform is so robust it can be overwhelming when starting a report from scratch
  • Key words in the Search column have to be fairly specific
  • Lot's of training is Salesforce Trailhead that it can be a bit daunting to decide what to learn about that is applicable to our organization
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Likelihood to Renew
Optimizely
Since I work on the implementation side of things, and do not directly own licensing for Ektron CMS, I have to base this rating off of how I think it will be received or presented to customers looking to start a new site deployment. I try to remain CMS agnostic, though my specialty is with the .NET and Microsoft stack. Because of the experience I have working with Ektron, I tend to be more forgiving with the shortcomings as I am familiar with how to work around them or past them from experience. Being familiar with the community available also helps, as you become familiar with the best approaches to find solutions to your issues. Each product has it's ups and downs and all of them are only going to be as good as the company or development team implementing them can make them. This is EXTREMELY important to remember when choosing a CMS, as it can make or break your expensive investment.
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Salesforce
No answers on this topic
Usability
Optimizely
The Opti CMS is pretty easy to use once you get used to it. Setting up the experience editor takes some time and difficult to follow and do in a group setting. We found working one on one or in smaller groups works better
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Salesforce
It's super awkward if you aren't familiar with it. I have several years' experience in both my organization's salesforce as well as others and there are still things that trip me up. I think Salesforce can get to a point where it's TOO bloated with all this information, all these integrations, what-have-you, that it can be difficult to find what you need in a timely manner or it creates a hiccup in workflows that you then have to work around. On the other hand, once these issues are identified, there is the possibility to manipulate Salesforce into creating automated workarounds. So, at least it allows for that. I think it's an issue of having so many options for bolt-ons that you start to lose perspective and functionality. You tend to lose focus on usability for users.
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Reliability and Availability
Optimizely
Unplanned outages or errors are fairly rare in our instance. And when there are issues, they're usually fixed fairly quickly
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Salesforce
No answers on this topic
Support Rating
Optimizely
I attended multiple trainings/tutorials early in the process. The vendor-supplied content about Optimizely was engaging for users/attendees (I often analyze training content, compliance programs, governance plans), which helps our OCM people by having good "word of mouth" about the product long before a rollout ever happens. I actually when the user-focused portion of the Optimizely Academy twice in 2022 to ensure I had a grasp on operability and to be able to support the training and OCM efforts
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Salesforce
I'm not sure - we have hired a person/team that are Salesforce Admin so when I have a question or need support I go in-house. But, I know Salesforce has incredible L+D and trainings available for free to help users develop in their skillsets.
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Online Training
Optimizely
Ektron is one of the best solution for .Net platform. Over the years have improved the performance issues that the previous versions had. My only complain is right now you can't do Page builder pages if you choose to have a MVC architecture
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Salesforce
No answers on this topic
Implementation Rating
Optimizely
I was not fully involved.
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Salesforce
No answers on this topic
Alternatives Considered
Optimizely
Optimizely CMS is part of a more composable suite when it comes to DXPs. With that, some other systems like Sitecore Experience Platform are monoliths, which makes the development and maintenance of those products fairly complex (this includes system architecture). In our experience, Optimizely makes it simpler to implement solutions in a rapid manner and "tack on" additional products if needed as organizations grow and are able to leverage that functionality.
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Salesforce
Salesforce has a wide variety of services and its user interface was easy to understand and use. Our teams [thought] Salesforce to be better. When we were comparing the features as per our Marketing and Branding teams needs and uses, Salesforce came out on the top.
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Return on Investment
Optimizely
  • The positive is on ROI as we can get more done without needing to go through 3rd party or know Code to create and add content.
  • Workflows could use improvement. I don't know that there are workflows that I'm aware of.
  • Make it easier to connect to 3rd party software like Hubspot, Magento, email services, etc.
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Salesforce
  • It helps us to keep track of any potential conflicts between sales organizations.
  • It allows us to have robust reporting for every sales team and the overall organization.
  • It gives us a solid platform for our day-to-day work rather than using multiple software.
Read full review
ScreenShots

Optimizely Content Management System Screenshots

Screenshot of Marketer-Friendly Interface: A low/no-code interface lets content editors manage their day-to-day.Screenshot of On-page & in-context editing: Content can be created and edited with a full view into how it appears, wherever it's published.Screenshot of Drag-and-drop layouts: Layouts and drag-and-drop functionality to test creative limits.Screenshot of Content TypesScreenshot of DashboardScreenshot of Templates