Elastic Path vs. Optimizely Customized Commerce

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Elastic Path
Score 8.0 out of 10
N/A
Elastic Path is a privately held company that provides an enterprise level Java ecommerce platform. It is meant to integrate with many commonly used content management systems, like Adobe Marketing Cloud, OpenText, and Hippo.N/A
Optimizely Customized Commerce
Score 8.8 out of 10
N/A
Optimizely Customized Commerce is a headless PaaS commerce solution built to scale commerce results for enterprise brands.N/A
Pricing
Elastic PathOptimizely Customized Commerce
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Elastic PathOptimizely Customized Commerce
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeRequired
Additional Details
More Pricing Information
Community Pulse
Elastic PathOptimizely Customized Commerce
Top Pros
Top Cons
Features
Elastic PathOptimizely Customized Commerce
Online Storefront
Comparison of Online Storefront features of Product A and Product B
Elastic Path
7.6
1 Ratings
1% below category average
Optimizely Customized Commerce
7.5
26 Ratings
2% below category average
Product catalog & listings7.01 Ratings8.525 Ratings
Product management5.01 Ratings4.825 Ratings
Bulk product upload6.01 Ratings8.721 Ratings
Branding7.01 Ratings5.223 Ratings
Mobile storefront7.01 Ratings7.020 Ratings
Product variations8.01 Ratings7.021 Ratings
Website integration10.01 Ratings8.724 Ratings
Visual customization10.01 Ratings8.623 Ratings
CMS8.01 Ratings8.925 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
Elastic Path
7.0
1 Ratings
8% below category average
Optimizely Customized Commerce
8.7
19 Ratings
14% above category average
Abandoned cart recovery7.01 Ratings8.715 Ratings
Checkout user experience7.01 Ratings8.719 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
Elastic Path
8.0
1 Ratings
4% below category average
Optimizely Customized Commerce
8.8
17 Ratings
6% above category average
eCommerce security8.01 Ratings8.817 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
Elastic Path
9.7
1 Ratings
26% above category average
Optimizely Customized Commerce
7.1
25 Ratings
5% below category average
Promotions & discounts9.01 Ratings8.421 Ratings
Personalized recommendations10.01 Ratings8.521 Ratings
SEO10.01 Ratings4.421 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
Elastic Path
8.4
1 Ratings
7% above category average
Optimizely Customized Commerce
8.1
25 Ratings
4% above category average
Multi-site management9.01 Ratings8.620 Ratings
Order processing9.01 Ratings8.819 Ratings
Inventory management7.01 Ratings8.815 Ratings
Shipping8.01 Ratings8.816 Ratings
Custom functionality9.01 Ratings5.723 Ratings
Best Alternatives
Elastic PathOptimizely Customized Commerce
Small Businesses
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Medium-sized Companies
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
Enterprises
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Elastic PathOptimizely Customized Commerce
Likelihood to Recommend
8.0
(2 ratings)
8.6
(26 ratings)
Likelihood to Renew
7.0
(1 ratings)
4.6
(2 ratings)
Usability
-
(0 ratings)
7.4
(7 ratings)
Support Rating
-
(0 ratings)
8.2
(1 ratings)
Implementation Rating
-
(0 ratings)
2.7
(1 ratings)
User Testimonials
Elastic PathOptimizely Customized Commerce
Likelihood to Recommend
Elastic Path
Elastic path is a cost-effectively product which bring the advanced capabilities to enable business to drive a better customer experience. The ecommerce solution is very clean and it is built heavily using open source tools.Elastic path ecommerce is definitely a strong competitor which would fit for any retailers / telco's .
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Optimizely
Our experience may be unique because we opted for an Epi core team to implement our website/console set-up and connection to our PIM and ERP. The experience may have been different with a 3rd party or it may not have. That said, we have been live with our primary website for almost 2 years and I still do not consider it was ever "done". We have been going back and forth on functionality issues and bugs since launch. I have low confidence that changes made the previous day will 100% be online the next - so my team rechecks the work they did the previous day to ensure everything is online. The addition of a second channel and enhancement requests have compounded the issues. I feel this product would work fine with singular or less complex market SKU offerings.
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Pros
Elastic Path
  • Easy for non-Java programmers to understand
  • Comes with a lot of built-in functionality
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Optimizely
  • Episerver has a robust discount engine. This engine, combined with "visitor groups" allow our marketing department to categorize customers and offer a variety of discounts to targeted customers at specific times.
  • Episerver has a full-featured, storefront experience that can handle everything you might want for an e-commerce website.
  • Episerver offers A/B testing that can be helpful for trying out new content ideas and tracking the results.
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Cons
Elastic Path
  • Product management tool should be assesible over web.
  • Versioning of catalog items would a nice feature to have.
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Optimizely
  • Support. Episerver used to have direct support and access to the tech team to discuss and resolve issues. The new support portal is not enough for developer needs.
  • Quality Assurance. We find issues in the Episerver code that should have been resolved in QA before release.
  • Sales. Episervers sells the framework as a solution while showing Alloy. While it helps Episerver sell more, it puts the implementation partner into trouble as the client thinks they bought the solution. Episerver does not provide a solution. It provides a framework that you can build a solution on.
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Likelihood to Renew
Elastic Path
Team now has skill using Elastic Path
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Optimizely
Really want to be able to spend more time and resources on rolling out new things with Episerver but at the moment we seem to be fixing alot of issues and pain points with the way our system was setup.
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Usability
Elastic Path
No answers on this topic
Optimizely
The administrative interface is largely intuitive and relatively easy to use. The complexity of business needs and ability to customize can affect this (i.e. you have to set up and develop with the user in mind), but the basic structure is largely solid. There are some areas of redundancy (such as Commerce Manager overlapping with other administrative areas) that can sometimes cause confusion or offer some functions in one place, whereas other related functions are managed on a completely different page.
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Support Rating
Elastic Path
No answers on this topic
Optimizely
We had an incredible team at Episerver Supporting us with the go live, reviewing our integration, and pushing our integration partner to deliver a quality product
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Implementation Rating
Elastic Path
No answers on this topic
Optimizely
Fully understand what is OOTB feature of the platform before proceeding to develop. Then implement a customization of key features once you can prove they are working as OOTB to make them more user friendly and productive for the business. Eg pre order and e gift card
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Alternatives Considered
Elastic Path
As a system integrator here are my thoughts -- Elastic path is one of best ecommerce tools, which would fit any retailer/ telcos business needs. The software architecture is well thought through and it is built with open source tools, the Ecommerce application is easily extensible and it enables clients to get there E-commerce application in less time. We have evaluated other products like ATG ecommerce, WCS, Magento. Elastic path is definitely a briliant ecommerce product which I would recommend to any clients.
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Optimizely
Optimizely Commerce Cloud offers a very wide range of features for admin users. There is less a need for an IT specialist or programmer to be involved when changes need to be made.
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Return on Investment
Elastic Path
  • The positive impact was quick development time
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Optimizely
  • Positive: We have a usable website - better than what we had before and we are seeing a constant increase in adoption.
  • Positive: Counter associates are using the website to help customers.
  • Negative: Too much time being spent QCing previous work.
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ScreenShots

Optimizely Customized Commerce Screenshots

Screenshot of Customizable checkout workflow to tailor customers checkout experience and increase conversions.Screenshot of Catalogs, custom attributes, UOM, catalog restrictions, and multiple sites are managed at once.Screenshot of Personalized promotions based on user web activity to drive conversion and increase average order value.Screenshot of Customized Recommendations ReportingScreenshot of Personalization