What users are saying about

Eloqua vs Marketo

Feature Rating Comparison

WYSIWYG email editor
Eloqua
7.6
Marketo
7.0
Dynamic content
Eloqua
6.5
Marketo
8.2
Ability to test dynamic content
Eloqua
6.5
Marketo
7.8
Landing pages
Eloqua
7.6
Marketo
7.8
A/B testing
Eloqua
6.2
Marketo
8.2
Mobile optimization
Eloqua
4.7
Marketo
6.4
Email deliverability
Eloqua
8.2
Marketo
8.1
List management
Eloqua
7.8
Marketo
8.8
Triggered drip sequences
Eloqua
8.5
Marketo
8.6
Lead nurturing
Eloqua
8.0
Marketo
8.9
Lead scoring and grading
Eloqua
8.4
Marketo
8.9
Data quality management
Eloqua
6.6
Marketo
7.9
Automated sales alerts and tasks
Eloqua
7.3
Marketo
8.7
Calendaring
Eloqua
5.7
Marketo
7.3
Event/webinar marketing
Eloqua
5.8
Marketo
8.7
Social sharing and campaigns
Eloqua
6.5
Marketo
7.4
Social profile integration
Eloqua
6.5
Marketo
7.3
Dashboards
Eloqua
5.0
Marketo
6.9
Standard reports
Eloqua
5.3
Marketo
7.1
Custom reports
Eloqua
6.0
Marketo
6.8
API
Eloqua
8.0
Marketo
7.9
Role-based workflow & approvals
Eloqua
7.5
Marketo
7.7
Customizability
Eloqua
8.5
Marketo
8.1
Integration with Salesforce.com
Eloqua
9.0
Marketo
9.2
Integration with Microsoft Dynamics CRM
Eloqua
Marketo
7.5
Integration with SugarCRM
Eloqua
Marketo
7.0

Likelihood to Recommend

Summary by TrustRadiusTrustRadius

Eloqua

Marketo

Average rating

Eloqua Average 8.4Based on 66 ratings
Marketo Average 8.7Based on 128 ratings

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The Pros

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The Cons

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Likelihood to Renew

Average rating

Eloqua Average 8.4Based on 64 ratings
Marketo Average 8.9Based on 104 ratings

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Usability Rating

Summary by TrustRadiusTrustRadius

Eloqua

  • Complex user interface - requires significant training before using. Have been improvements with E10. 

Marketo

  • User interface very intuitive Landing page design, lead nurturing and scoring easier to use than comparable products.    

Average rating

Eloqua Average 7.8Based on 8 ratings
Marketo Average 8.2Based on 27 ratings

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Related Marketo Excerpts

Availability Rating

Average rating

Eloqua Average 9.0Based on 6 ratings
Marketo Average 9.4Based on 16 ratings

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Performance Rating

Average rating

Eloqua Average 7.8Based on 5 ratings
Marketo Average 7.3Based on 13 ratings

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Overall Support Rating

Average rating

Eloqua Average 7.0Based on 13 ratings
Marketo Average 7.7Based on 22 ratings

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In-Person Training

Average rating

Eloqua Average 5.3Based on 3 ratings
Marketo Average 7.8Based on 6 ratings

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Online Training

Average rating

Eloqua Average 8.2Based on 11 ratings
Marketo Average 8.3Based on 11 ratings

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Implementation Rating

Summary by TrustRadiusTrustRadius

Eloqua

  • Integration with Salesforce.com is often cited as a strength, but there are also some complaints regarding difficulty to set-up and slow data sync. 

Marketo

  • Product is built on the Force.com platform so Salesforce.com integration is real-time and very simple to set up. Integration with other CRMs is more challenging.    

Average rating

Eloqua Average 7.4Based on 9 ratings
Marketo Average 8.2Based on 19 ratings

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Alternatives Considered

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Return on Investment

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Pricing Details

Free Trial Available?

Eloqua
Marketo

Premium Consulting/Integration Services Available?

Eloqua
Marketo

Entry-level set up fee?

Eloqua
Marketo
Optional
TBD*
*  depends on scope and complexity

Editions & Modules

Eloqua
Marketo
Edition
Spark
$8951
Standard
$1,7951
Select
$3,1951
1. per month up to 10,000 records

Additional Pricing Details

Eloqua
MarketoFor the Enterprise edition, contact Marketo for a custom quote.

More Information

Summary by TrustRadiusTrustRadius

Both products are highly rated solutions by users, although with a different segment emphasis.

Value Proposition

Eloqua

  • Supports complex workflows. 
  • Part of the Oracle Marketing Cloud, which includes social marketing tools, predictive analytics, and content marketing.    

Marketo

  • Largest independent (pure-play) marketing automation provider.
  • Building network of related software partners.
  • Building enterprise-oriented capabilities like Marketing Resource Management.    

Feature Set

Eloqua

  • Very strong, complete feature set.
  • Email engine: Deep email functionality with excellent email delivery and reporting.
  • Lead scoring: Multiple real-time scoring models with integration to CRM.
  • Campaign creation: campaign design canvas introduced in E10 gets high marks.
  • Reporting: Standard reporting could be better and report customization requires and Analyzer license.   

Marketo

  • Strong outbound feature set with new inbound features being added.
  • Landing pages: Very easy to build and deploy.
  • Lead scoring: Customizable lead scoring capabilities.
  • Campaign creation: Very easy to create campaigns and engagement streams rapidly.
  • Reporting: Many feel that out-of-the-box reporting capabilities too basic. Some resent having to upgrade to the Revenue Optimizer module.
  • SEO: Recently introduced SEO module.
  • Social – CrowdFactory acquisition in 2012 enables customers to integrate a social component to every campaign.    

Additional Considerations

  • Eloqua’s acquisition by Oracle means that Oracle is expending significant energy to integrate Eloqua more tightly with other components in the marketing cloud at all levels including UI, workflow, reporting and data integration.
  • Marketo has made some forays into the social arena due to an awareness of the importance of multi-channel marketing.  The company acquired CrowdFactory in 2012 integrate social marketing campaigns with marketing automation. They also have a very close strategic partnership with Hootsuite for social media management. SEO capabilities were added to the product in April 2014. Acquisition of Insightera  in 2013 provided real-time web personalization capabilities.
Still the Best Out There
May 28, 2015
Eloqua powers our marketing success!
October 24, 2014
Eloqua’s lead scoring feature is easy to set up and helps improve the quality leads. The campaign canvas has an intuitive interface that makes it easy to set up a complex marketing program. While the reporting works well, it would be great if the functionality of the Analyzer license was standard for all packages of this product. Another nice additional feature would be to have the ability to export an all time unsubscribe list into a .csv file.
Eloqua - Powerful Marketing Automation for the Modern Marketer
August 26, 2014
Eloqua has great tools for email campaign management, database management and reporting. While the Program Builder works well, there is room for improvement.
Eloqua was good for us until it wasn't
August 5, 2014
This reviewer regrets the decision to go with Eloqua, citing poor integration with Salesforce and Omniture, inflexible pricing options and a noticeable change since Oracle acquired Eloqua. Additionally, the reviewer warns prospective buyers to look deeply into their own specific use cases, especially as those needs go up in complexity.
Robust enterprise tool that lacks polish
October 30, 2013
Eloqua is a highly scalable solution with excellent customizability. The near real-time processing steps are also very powerful. However, many of the features seem like they have been built to 90%. In addition, things break regularly and there are very few notifications from the system to let you know. Managing update releases is also a pain point.
Great product and Eloqua community is incredible!
March 23, 2013
Eloqua is a great tool for lead nurturing, event management, lead scoring, campaign management, landing pages, etc. It's also great for sales teams allowing them to monitor inbound lead behavior and manage outbound emails. However, database management and reporting leave something to be desired. It can be challenging to pull custom reports and the product is weaker in this respect than products like Aprimo or Salesforce. Overall it's a great tool and the Eloqua marketing community User groups and conferences) are incredible and put Eloqua at the top of the class.
Eloqua is great company but product can be hard to use.
February 22, 2013
Director of Marketing at a large technology company credits Eloqua not just with helping them build out nurture and demand generation programs, but also in helping them re-think their marketing strategy. Product is not always intuitive and takes time to learn, but is extremely powerful. Some disappointment that connecter to WebEx is very slow.
Industry leader, but complex product.
January 3, 2013
Marketing Director at a global technology company considers Eloqua the market leader for email marketing, lead management / scoring, landing pages and prospect nurturing across a large global enterprise. Among the main benefits are that it is fully-featured, scalable, and seamlessly integrates with Salesforce. However, there have been some hiccups, particularly around training.
Covers the basics, but usability and reporting poor.
June 21, 2012
A marketing director describes her challenges in using Eloqua v9 and her reasons for switching platforms.
Eloqua a go-go or a no no?
July 31, 2015
Oracle Marketing Cloud - Eloqua - Great potential, Some improvement would be nice.
March 23, 2015
Eloqua: getting it done
August 12, 2014
Eloqua has a user friendly interface and can be picked up quickly. However, tracking on user activities such as modifications to programs and campaigns has room for improvement.
Eloqua - A Marketer's Best Friend
August 5, 2014
Eloqua has an interface that is clean and easy to navigate. It has powerful segmentation features and great training resources. There was a great folder structure in version nine that is no longer available in version 10. This makes it cumbersome to navigate between a folder and an email.
BMW of Marketing automation
December 9, 2013
Campaign canvas, forms, and CRM integration are highlights of Eloqua. Areas of improvement are custom reporting, UI for program builder, App Cloud, and URL tracking for blind forms.
Using Eloqua Marketing Automation Platform on the French market
December 2, 2013
Eloqua is particularly strong for segmenting prospects and customers to personalize messaging. Lead scoring to increase lead conversion is also very effective. The only issue is that the user interface is difficult to navigate and the learning curve is steep.
Top Notch Marketing Automation & Highly Engaged Community !
November 8, 2013
Eloqua offers highly flexible automation capabilities and robust CRM integration. Eloqua University and the Topliners community are also great resources. The only issues are reporting, which could be better, duplicate management, and some bugs on E9.
There's a reason Oracle acquired Eloqua...best in class!
October 11, 2013
The latest version of Eloqua is exceptionally strong for lead scoring and nurturing. The sync between SFDC and Eloqua is slow, particularly with the addition of lead scoring data, and uploading lists is a little cumbersome in the new version. But overall, we have seen great ROI and this is an invaluable platform for me and our team.
Powerful tool, but hard to use. Acquisition by Oracle a worry.
April 13, 2013
Eloqua is used across this reviewer's entire company for email marketing and marketing automation. Eloqua is praised as the best marketing automation product on the market, even though the user interface is rated as very difficult to use and requiring significant training. The reviewer worries about Eloqua's acquisition by Oracle and whether Salesforce integration will be deprecated.
Great product. No gamification.
February 13, 2013
Eloqua is given very high marks as an enterprise-level marketing automation platform by a marketing VP at a technology company. It was chosen over competitive products for its ability to deliver better ROI. The only quibble is the absence of any gamification functionality as part of the product.
Eloqua is a great marketing automation tool
December 16, 2013
After considering Marketo, Pardot and even building a custom marketing automation tool in-house, this reviewer went with Eloqua because of its price, features and usability. The biggest issues raised are the poor quality of customer support and change management after deployment. While implementation didn't go as smoothly as possible, the training went well and now runs smoothly.
Marketo - making some great changes in the field of Marketing Automation.
April 27, 2015
Marketo helps us get more/better leads!
April 9, 2015
Marketo LOVES its Customers and We Love Marketo
September 27, 2013
Marketo is a great product for lead generation, lead scoring and campaign creation. Analytics are a little limited and reports can be slow to run. The product has a great UI and Salesforce integration is strong, although trying to integrate custom Marketo fields with custom objects in SF is tricky. The company provides stellar customer service and a great product.
Good product, but don't be blinded by vendor marketing.
February 15, 2013
Director of marketing at a technology firm is disappointed with Marketo primarily due to very poor product performance / speed. Customer support and analytics are also pain points.
Selected Marketo for strong Salesforce integration.
January 10, 2013
VP Marketing at an events consulting firm chose Marketo Spark (SMB) over HubSpot, Act-On, and Pardot.
Issue with lack of reporting from Sales Insight
November 30, 2012
A marketing manager at a software development company loves the flexibility of Marketo, and how easy to use it is. The sales team is also very happy with Marketo's Sales Insight tool, although the lack of reporting on the latter module is a pain point.
Awesome. Salesforce integration very easy.
December 5, 2012
Marketing manager at a biotechnology company raves about Marketo as a great solution for lead scoring, automated campaigns, and online landing pages.
Highly intuitive.
December 3, 2012
Marketing manager at a medium-sized software company impressed by Marketo's ease-of-use and the sheer volume of campaigns it allows her to manage.
Love ability to clone existing programs.
November 30, 2012
A marketing director at an E-Learning company describes their experiences using the SMB edition of Marketo.
Great UI, strong Salesforce integration.
June 13, 2012
Demand generation manager at a medium-sized software company that switched from Eloqua to Marketo gives a detailed review.
Very effective for nurturing warm leads.
October 3, 2012
VP Sales at a services company discusses how Marketo enables Sales and Marketing departments to work together much more closely than before and execute more targeted marketing campaigns.
Expensive, but works well.
November 9, 2012
A CEO of a small software/services company provides their perspectives on using Marketo.
Switched from Eloqua and very glad we did.
June 26, 2012
An experienced marketing director describes their experience with Marketo from implementation to operational use and contrasts it to the previous tool they used.
Sales team loves Sales Insight module.
July 26, 2012
A marketing operations manager at a high growth software company provides a very detailed perspective on Marketo.
Revenue Optimizer module should be included!
July 10, 2012
A CMO at a fast growing software company describes the business benefits they have derived from Marketo and provides their candid feedback on the pros and cons of the application.
Long-term user willing to give credit where due and concern where warranted
April 9, 2015
Are you ready for real marketing revenue performance?
April 23, 2014
Marketo has a great UI and they are great at listening to customer feedback to improve the product. Their partner ecosystem and API enable Marketo to connect to a wide variety of other applications to become the central tool for capturing customer interactions. The email editor needs a lot of work.
Does what it's supposed to do well.
March 19, 2013
Technology company switched from Eloqua to Marketo and early indications are that the system works very well for creation of multi-channel marketing campaigns with a strong integration to Salesforce.
Struggle with analytics.
November 20, 2012
Marketing manager at a large travel agency uses Marketo for lead nurture / scoring and to help with sales targeting.
Unbelievably strong bi-directional integration with Salesforce.
August 7, 2012
A customer community manager at a mid-sized software company shares their perspectives about using Marketo.