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Eloqua vs Marketo Comparison

Based on 172 user reviews

Summary by TrustRadius

Both products are highly rated solutions by users, although with a different segment emphasis.

Best Fit For


Value Proposition

  • Supports complex workflows. 
  • Part of the Oracle Marketing Cloud, which includes social marketing tools, predictive analytics, and content marketing.    
  • Largest independent (pure-play) marketing automation provider.
  • Building network of related software partners.
  • Building enterprise-oriented capabilities like Marketing Resource Management.    


  • Complex user interface - requires significant training before using. Have been improvements with E10. 
  • User interface very intuitive Landing page design, lead nurturing and scoring easier to use than comparable products.    


  • Integration with is often cited as a strength, but there are also some complaints regarding difficulty to set-up and slow data sync. 
  • Product is built on the platform so integration is real-time and very simple to set up. Integration with other CRMs is more challenging.    

Feature Set

  • Very strong, complete feature set.
  • Email engine: Deep email functionality with excellent email delivery and reporting.
  • Lead scoring: Multiple real-time scoring models with integration to CRM.
  • Campaign creation: campaign design canvas introduced in E10 gets high marks.
  • Reporting: Standard reporting could be better and report customization requires and Analyzer license.   
  • Strong outbound feature set with new inbound features being added.
  • Landing pages: Very easy to build and deploy.
  • Lead scoring: Customizable lead scoring capabilities.
  • Campaign creation: Very easy to create campaigns and engagement streams rapidly.
  • Reporting: Many feel that out-of-the-box reporting capabilities too basic. Some resent having to upgrade to the Revenue Optimizer module.
  • SEO: Recently introduced SEO module.
  • Social – CrowdFactory acquisition in 2012 enables customers to integrate a social component to every campaign.    

Additional Considerations

  • Eloqua’s acquisition by Oracle means that Oracle is expending significant energy to integrate Eloqua more tightly with other components in the marketing cloud at all levels including UI, workflow, reporting and data integration.
  • Marketo has made some forays into the social arena due to an awareness of the importance of multi-channel marketing.  The company acquired CrowdFactory in 2012 integrate social marketing campaigns with marketing automation. They also have a very close strategic partnership with Hootsuite for social media management. SEO capabilities were added to the product in April 2014. Acquisition of Insightera  in 2013 provided real-time web personalization capabilities.

Quotes From Member Reviews

We asked business professionals to review each product. Here are some excerpts of what they said.

Overall Rating

The Pros

The Cons

Likelihood to Renew

Usability Rating

Availability Rating

Performance Rating

Overall Support Rating

In-Person Training

Online Training

Implementation Rating

Alternatives Considered

Return on Investment

Pricing Details

Starting Price$2000/month (USD)Price N/A
Trial Available?
Free Version Available?

More about Eloqua and Marketo

Marketing Automation
 145 |   0 |   0 |  5
I lime marketing automation tools like Marketo, Eloqua, Pardot... Marketo has great social media integration features as well. You could also do lead scoring right there and have targeted nurture tracks for inbound leads. Hope this helps.
Marketing Automation
 21 |   0 |   0 |  2
Every marketer should be using social as a channel, but involving automation is tricky. You can use automation tools to help track social effectiveness, and build insights around your lead's responsiveness to social campaigns that could help build buyer profiles and target them in other ways. But I...
Eloqua powers our marketing success!
October 24, 2014
Eloqua’s lead scoring feature is easy to set up and helps improve the quality leads. The campaign canvas has an intuitive interface that makes it easy to set up a complex marketing program. While the reporting works well, it would be great if the functionality of the Analyzer license was standard for all packages of this product. Another nice additional feature would be to have the ability to export an all time unsubscribe list into a .csv file.
Eloqua - Powerful Marketing Automation for the Modern Marketer
August 26, 2014
Eloqua has great tools for email campaign management, database management and reporting. While the Program Builder works well, there is room for improvement.
Eloqua: great for many marketing needs, but lacking for social marketing
August 11, 2014
Eloqua makes it easy to build out forms, landing pages and emails. It provides a great hierarchy of information for campaigns. However, both the main menu bar and the drag and drop email features have room for improvement.
Eloqua was good for us until it wasn't
August 5, 2014
This reviewer regrets the decision to go with Eloqua, citing poor integration with Salesforce and Omniture, inflexible pricing options and a noticeable change since Oracle acquired Eloqua. Additionally, the reviewer warns prospective buyers to look deeply into their own specific use cases, especially as those needs go up in complexity.
Eloqua is the Industry Standard for Marketing Automation for a Good Reason.
June 3, 2014
Eloqua is a great program builder and integrates well with Salesforce. However, customer support could be improved and it would be great to see more of the power user functionality that was available in E9.
Marketing Automation worked on me.
April 25, 2014
Oracle provides stellar support, although transition to Oracle has degraded this a little. Much like Salesforce, Eloqua has a huge selection of apps that extend functionality and integrate Eloqua with third-party solutions. The product is powerful but complicated and Eloqua University offers a wide range of excellent training classes. Program Builder is relatively poorly documented.
Powerful "Must Have" in a Modern Marketer's Technology Stack + Topliners Community is Unmatched!
March 25, 2014
The Campaign Canvas allows power users to visualize the entire flow before building out a campaign. Lead scoring is entirely automated and fully integrated with Salesforce. Eloqua University and the Topliners community are both fantastic and the AppCloud is a game changer. We'd like to see Eloqua's Insight and Analyzer functionality boosted to better match our needs.
Best in class, worth the investment
March 7, 2014
Eloqua is a great product with tight integration with Salesforce CRM. The ability to create complex automated campaigns is second to none. Lead scoring is also easy and intuitive, and reporting is great. The email and landing page editors could both be improved.
Marketing Automation Coordinator using Eloqua for B2C
March 5, 2014
Education and support are outstanding. The E10 platform is well designed and campaigns are easy to lay-out and the email editor allows creation of good-looking emails. Custom data fields are also handled well. This is a powerful product that requires significant education to get the most out of it.
Eloqua from a Partner-Customer Hybrid Point-of-View
January 23, 2014
Campaign building interface is very intuitive. The Campaign Canvas allows marketers to think like marketers. SInce the major update to E10, there are still some legacy interface issues that can get in the way.
Eloqua: Solid Choice for Large Businesses
January 17, 2014
Eloqua is a great product for large business with the resources required to support the product. It integrates very well with other products and has strong training options. They have started to restrict customization potential which is problematic for legacy customers. Best practice expertise is lacking.
Eloqua Overcomes the Challenges of
November 19, 2013
It's important to have Eloqua correctly synced with Salesforce to get the most out of it. Integration with Adobe Connect is also very valuable as it allowed us to eliminate manual processing. Email delivery and reporting is excellent, and it's also easy to create forms. We are just about to switch to E10 which addresses a couple of shortcomings.
The Marketer's Magic Stick!
November 19, 2013
Lead Scoring is terrific, especially in E9. Lead nurturing is also very strong and the data management / cleanup tools are extremely effective. Eloqua does limit you to a single email address per contact, and we would like this to change (they're working on it). Te Insight module for reporting could also be a little more flexible.
Robust enterprise tool that lacks polish
October 30, 2013
Eloqua is a highly scalable solution with excellent customizability. The near real-time processing steps are also very powerful. However, many of the features seem like they have been built to 90%. In addition, things break regularly and there are very few notifications from the system to let you know. Managing update releases is also a pain point.
Eloqua is the best...but it's not for everyone
October 30, 2013
Eloqua is a very robust tool and integration with CRM and other third party tools allows for a more integrated marketing management experience. The platform also helps close the loop between marketing activity and sales results through functionality such as closed loop reporting and revenue performance management. The new E10 platform took away some of the capabilities used by more technical marketers and made the platform easier for general users. Reporting also leaves something to be desired.
Great product and Eloqua community is incredible!
March 23, 2013
Eloqua is a great tool for lead nurturing, event management, lead scoring, campaign management, landing pages, etc. It's also great for sales teams allowing them to monitor inbound lead behavior and manage outbound emails. However, database management and reporting leave something to be desired. It can be challenging to pull custom reports and the product is weaker in this respect than products like Aprimo or Salesforce. Overall it's a great tool and the Eloqua marketing community User groups and conferences) are incredible and put Eloqua at the top of the class.
Eloqua is great company but product can be hard to use.
February 22, 2013
Director of Marketing at a large technology company credits Eloqua not just with helping them build out nurture and demand generation programs, but also in helping them re-think their marketing strategy. Product is not always intuitive and takes time to learn, but is extremely powerful. Some disappointment that connecter to WebEx is very slow.
Industry leader, but complex product.
January 3, 2013
Marketing Director at a global technology company considers Eloqua the market leader for email marketing, lead management / scoring, landing pages and prospect nurturing across a large global enterprise. Among the main benefits are that it is fully-featured, scalable, and seamlessly integrates with Salesforce. However, there have been some hiccups, particularly around training.
Covers the basics, but usability and reporting poor.
June 21, 2012
A marketing director describes her challenges in using Eloqua v9 and her reasons for switching platforms.
Using Eloqua Marketing Automation Platform on the French market
December 2, 2013
Eloqua is particularly strong for segmenting prospects and customers to personalize messaging. Lead scoring to increase lead conversion is also very effective. The only issue is that the user interface is difficult to navigate and the learning curve is steep.
Marketo - making some great changes in the field of Marketing Automation.
April 27, 2015
Marketo helps us get more/better leads!
April 9, 2015
Marketo: The Devil We Know
January 6, 2015
Marketo makes it easy to turn sophisticated campaigns and initiatives into program templates. This marketing automaton tool also excels at creating dynamic segments and lists for targeting and personalization, automation of a variety of email messages (triggered, recurring, and drip sequences), formatted email templates, and landing pages. However, both the reporting and email testing features have room for improvement.
Marketo is all you need to manage marketing activities
December 16, 2014
Marketo Marketing Automation is great for advanced trigger campaigns. It also easy to set up nurturing campaigns. However, there is a steep learning curve. The price tiers have room for improvement.
Marketo - A solution that meets many day-to-day needs
November 1, 2013
Strengths are engagement metrics, ability to create multi-step campaign workflows and support for dynamic content. Landing pages and advanced customer engagement could be a little better. Overall, the platform works very well and has increased marketing efficiency. Support and documentation are both improving.
Marketo: leverages marketing database with full-featured lead generation, email marketing, lead scoring.
October 25, 2013
Marketo is particularly strong at creating multi-step marketing campaigns and provides very flexible lead scoring. It's also quite easy to pass data to 3rd-party applications. They have a very strong user community with many people willing to troubleshoot and provide assistance. Response times can be slow at peak load, and new feature announcements tend to trail availability.
Marketo LOVES its Customers and We Love Marketo
September 27, 2013
Marketo is a great product for lead generation, lead scoring and campaign creation. Analytics are a little limited and reports can be slow to run. The product has a great UI and Salesforce integration is strong, although trying to integrate custom Marketo fields with custom objects in SF is tricky. The company provides stellar customer service and a great product.
Good product, but don't be blinded by vendor marketing.
February 15, 2013
Director of marketing at a technology firm is disappointed with Marketo primarily due to very poor product performance / speed. Customer support and analytics are also pain points.
Selected Marketo for strong Salesforce integration.
January 10, 2013
VP Marketing at an events consulting firm chose Marketo Spark (SMB) over HubSpot, Act-On, and Pardot.
Issue with lack of reporting from Sales Insight
November 30, 2012
A marketing manager at a software development company loves the flexibility of Marketo, and how easy to use it is. The sales team is also very happy with Marketo's Sales Insight tool, although the lack of reporting on the latter module is a pain point.
Awesome. Salesforce integration very easy.
December 5, 2012
Marketing manager at a biotechnology company raves about Marketo as a great solution for lead scoring, automated campaigns, and online landing pages.
Highly intuitive.
December 3, 2012
Marketing manager at a medium-sized software company impressed by Marketo's ease-of-use and the sheer volume of campaigns it allows her to manage.
Love ability to clone existing programs.
November 30, 2012
A marketing director at an E-Learning company describes their experiences using the SMB edition of Marketo.
Great UI, strong Salesforce integration.
June 13, 2012
Demand generation manager at a medium-sized software company that switched from Eloqua to Marketo gives a detailed review.
Very effective for nurturing warm leads.
October 3, 2012
VP Sales at a services company discusses how Marketo enables Sales and Marketing departments to work together much more closely than before and execute more targeted marketing campaigns.
Major problem with email editor.
June 26, 2012
Marketing manager at a small software company describes some of the challenges in working with Marketo to manage marketing campaigns.
Expensive, but works well.
November 9, 2012
A CEO of a small software/services company provides their perspectives on using Marketo.
Switched from Eloqua and very glad we did.
June 26, 2012
An experienced marketing director describes their experience with Marketo from implementation to operational use and contrasts it to the previous tool they used.
Sales team loves Sales Insight module.
July 26, 2012
A marketing operations manager at a high growth software company provides a very detailed perspective on Marketo.
Revenue Optimizer module should be included!
July 10, 2012
A CMO at a fast growing software company describes the business benefits they have derived from Marketo and provides their candid feedback on the pros and cons of the application.