Email on Acid vs. Mindmatrix Bridge

Great for use during the QA process prior to launching new email marketing campaigns to identify inboxing issues, spam red flags, and inconsistent design across ESPs prior to sending. Not so great for creating emails - better suited for testing them as EOA doesn't integrate with marketing automation platforms, so you'd be doing double work.

Incentivized

I would only recommend Mindmatrix as a short term solution for companies that want to take advantage of the ready made drip campaigns for their vertical.

• Great intelligent HTML editor
• Great inbox preview rendering
• Excellent customer support

Incentivized

• Drip campaigns ready to go for several Industries

• Poor interface via Blackbaud
• Speed
• Dark mode

Incentivized

• Navigation is confusing, not intuitive.
• Creating and changing users must be done by a ticketing request.
• Horrific support, all email and overseas, rarely talk to anyone.
• There are issues in practically every area. There are inconsistencies with sharing of contacts, sharing of client and CRM data. For example, only the owner of the campaign can see reports on that particular campaign. There are sharing inconsistencies throughout the entire program that just do not make sense.
• There is also an unusually high amount of undelivered mail, and a very high SPAM occurrence. Much higher than our backup, MailChimp for example.

There are a lot of bugs and poor design in this product.

Email on Acid has more features than Litmus. They offer more email clients to test on and during my time using both tools, had fewer clients that displayed as being down. This was a major time suck especially when testing for specific clients such as Microsoft Outlook.

Incentivized

I selected Mindmatrix solely based on the content they had available for our vertical.

• It makes our quality assurance tests efficient
• Gives confidence to send strong deliverables to clients

Incentivized

• Drip campaigns can be started right away because there are prebuilt templates for our vertical.