Emarsys vs. Optimizely Customized Commerce

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Emarsys
Score 7.6 out of 10
N/A
Emarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive recommendations. Emarsys is now part of SAP, since the December 2020 acquisition.N/A
Optimizely Customized Commerce
Score 8.7 out of 10
N/A
Optimizely Customized Commerce is a headless PaaS commerce solution built to scale commerce results for enterprise brands.N/A
Pricing
EmarsysOptimizely Customized Commerce
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
EmarsysOptimizely Customized Commerce
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeRequiredRequired
Additional Details
More Pricing Information
Community Pulse
EmarsysOptimizely Customized Commerce
Top Pros
Top Cons
Features
EmarsysOptimizely Customized Commerce
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Emarsys
6.6
8 Ratings
16% below category average
Optimizely Customized Commerce
-
Ratings
WYSIWYG email editor7.06 Ratings00 Ratings
Dynamic content7.96 Ratings00 Ratings
Ability to test dynamic content4.17 Ratings00 Ratings
Landing pages8.03 Ratings00 Ratings
A/B testing7.17 Ratings00 Ratings
Mobile optimization6.17 Ratings00 Ratings
Email deliverability reporting6.68 Ratings00 Ratings
List management4.68 Ratings00 Ratings
Triggered drip sequences7.75 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Emarsys
6.5
5 Ratings
17% below category average
Optimizely Customized Commerce
-
Ratings
Lead nurturing automation6.15 Ratings00 Ratings
Lead scoring and grading7.04 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Emarsys
6.9
8 Ratings
8% below category average
Optimizely Customized Commerce
-
Ratings
Dashboards7.58 Ratings00 Ratings
Standard reports7.08 Ratings00 Ratings
Custom reports6.17 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Emarsys
6.8
7 Ratings
11% below category average
Optimizely Customized Commerce
-
Ratings
API6.57 Ratings00 Ratings
Role-based workflow & approvals6.14 Ratings00 Ratings
Customizability5.67 Ratings00 Ratings
Integration with Salesforce.com7.14 Ratings00 Ratings
Integration with Microsoft Dynamics CRM9.02 Ratings00 Ratings
Online Storefront
Comparison of Online Storefront features of Product A and Product B
Emarsys
-
Ratings
Optimizely Customized Commerce
7.5
26 Ratings
2% below category average
Product catalog & listings00 Ratings8.525 Ratings
Product management00 Ratings4.825 Ratings
Bulk product upload00 Ratings8.721 Ratings
Branding00 Ratings5.223 Ratings
Mobile storefront00 Ratings7.020 Ratings
Product variations00 Ratings7.021 Ratings
Website integration00 Ratings8.724 Ratings
Visual customization00 Ratings8.623 Ratings
CMS00 Ratings8.925 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
Emarsys
-
Ratings
Optimizely Customized Commerce
8.6
19 Ratings
13% above category average
Abandoned cart recovery00 Ratings8.615 Ratings
Checkout user experience00 Ratings8.619 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
Emarsys
-
Ratings
Optimizely Customized Commerce
8.8
17 Ratings
6% above category average
eCommerce security00 Ratings8.817 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
Emarsys
-
Ratings
Optimizely Customized Commerce
7.1
25 Ratings
5% below category average
Promotions & discounts00 Ratings8.421 Ratings
Personalized recommendations00 Ratings8.421 Ratings
SEO00 Ratings4.421 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
Emarsys
-
Ratings
Optimizely Customized Commerce
8.1
25 Ratings
4% above category average
Multi-site management00 Ratings8.620 Ratings
Order processing00 Ratings8.819 Ratings
Inventory management00 Ratings8.815 Ratings
Shipping00 Ratings8.716 Ratings
Custom functionality00 Ratings5.723 Ratings
Best Alternatives
EmarsysOptimizely Customized Commerce
Small Businesses
Vbout
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Score 9.4 out of 10
Shopify Plus
Shopify Plus
Score 8.9 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
EmarsysOptimizely Customized Commerce
Likelihood to Recommend
7.4
(11 ratings)
8.6
(26 ratings)
Likelihood to Renew
9.9
(2 ratings)
4.6
(2 ratings)
Usability
-
(0 ratings)
7.3
(7 ratings)
Support Rating
-
(0 ratings)
8.2
(1 ratings)
Implementation Rating
-
(0 ratings)
2.7
(1 ratings)
Ease of integration
5.0
(1 ratings)
-
(0 ratings)
User Testimonials
EmarsysOptimizely Customized Commerce
Likelihood to Recommend
SAP
Emarsys is well suited for any company with an established list of contacts and an interest in email marketing. It's easy to manage, scalable, and has plenty of customization features to make your emails your own. If you're ever stuck, the responsive customer service team will help you out. I recommend Emarsys for medium to large size companies.
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Optimizely
Our experience may be unique because we opted for an Epi core team to implement our website/console set-up and connection to our PIM and ERP. The experience may have been different with a 3rd party or it may not have. That said, we have been live with our primary website for almost 2 years and I still do not consider it was ever "done". We have been going back and forth on functionality issues and bugs since launch. I have low confidence that changes made the previous day will 100% be online the next - so my team rechecks the work they did the previous day to ensure everything is online. The addition of a second channel and enhancement requests have compounded the issues. I feel this product would work fine with singular or less complex market SKU offerings.
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Pros
SAP
  • It has the ability to reach maximum market chains.
  • It helps to keep our customer’s data confidential in any means.
  • It encourages one-to-one customer engagement which has helped us developing more trust in our customers.
  • It is targeting the required and interested audience for the organization.
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Optimizely
  • Episerver has a robust discount engine. This engine, combined with "visitor groups" allow our marketing department to categorize customers and offer a variety of discounts to targeted customers at specific times.
  • Episerver has a full-featured, storefront experience that can handle everything you might want for an e-commerce website.
  • Episerver offers A/B testing that can be helpful for trying out new content ideas and tracking the results.
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Cons
SAP
  • The email and content builder is significantly worse than other email marketing platforms I've used
  • Emails campaigns cannot be used in more than one automation flow
  • Amount of emails collected and being sent for smart insight are inaccurate
  • I've rarely completed a task without some type of user interface error
  • Customer service mostly directs you to help center on website
  • You have to pay extra for training
  • You have to pay extra for reporting in which the system cannot provide
  • Lengthy contract with a high price tag
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Optimizely
  • Support. Episerver used to have direct support and access to the tech team to discuss and resolve issues. The new support portal is not enough for developer needs.
  • Quality Assurance. We find issues in the Episerver code that should have been resolved in QA before release.
  • Sales. Episervers sells the framework as a solution while showing Alloy. While it helps Episerver sell more, it puts the implementation partner into trouble as the client thinks they bought the solution. Episerver does not provide a solution. It provides a framework that you can build a solution on.
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Likelihood to Renew
SAP
We have no intention of changing Emarsys
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Optimizely
Really want to be able to spend more time and resources on rolling out new things with Episerver but at the moment we seem to be fixing alot of issues and pain points with the way our system was setup.
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Usability
SAP
No answers on this topic
Optimizely
The administrative interface is largely intuitive and relatively easy to use. The complexity of business needs and ability to customize can affect this (i.e. you have to set up and develop with the user in mind), but the basic structure is largely solid. There are some areas of redundancy (such as Commerce Manager overlapping with other administrative areas) that can sometimes cause confusion or offer some functions in one place, whereas other related functions are managed on a completely different page.
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Support Rating
SAP
No answers on this topic
Optimizely
We had an incredible team at Episerver Supporting us with the go live, reviewing our integration, and pushing our integration partner to deliver a quality product
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Implementation Rating
SAP
No answers on this topic
Optimizely
Fully understand what is OOTB feature of the platform before proceeding to develop. Then implement a customization of key features once you can prove they are working as OOTB to make them more user friendly and productive for the business. Eg pre order and e gift card
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Alternatives Considered
SAP
Emarsys is the email specialist service giver for our whole association. We use it to send custom and mass messages to our clients across three distinct business divisions. Email advertising is one of our greatest income driving channels due to focusing on limitations from deals regions. We can arrive at our clients through email with pertinent data and advancements, all driving income for the business. I have not used any other product marketing automation services.
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Optimizely
Optimizely Commerce Cloud offers a very wide range of features for admin users. There is less a need for an IT specialist or programmer to be involved when changes need to be made.
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Return on Investment
SAP
  • From proficient and fast information assortment and converging to changing crude data into significant experiences, Emarsys gives you an answer that allows you to associate with your clients at an extremely close to home level and utilize that to additionally develop your business.
  • Reliable and giving cost effective services.
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Optimizely
  • Positive: We have a usable website - better than what we had before and we are seeing a constant increase in adoption.
  • Positive: Counter associates are using the website to help customers.
  • Negative: Too much time being spent QCing previous work.
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ScreenShots

Optimizely Customized Commerce Screenshots

Screenshot of Customizable checkout workflow to tailor customers checkout experience and increase conversions.Screenshot of Catalogs, custom attributes, UOM, catalog restrictions, and multiple sites are managed at once.Screenshot of Personalized promotions based on user web activity to drive conversion and increase average order value.Screenshot of Customized Recommendations ReportingScreenshot of Personalization