Emarsys vs. Higher Logic Thrive

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Emarsys
Score 7.6 out of 10
N/A
Emarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive recommendations. Emarsys is now part of SAP, since the December 2020 acquisition.N/A
Higher Logic Thrive
Score 7.1 out of 10
N/A
Higher Logic Thrive is a private community platform that empowers members, customers, support and product teams to create and manage meaningful, engaging online communities. The solution is designed to keep users coming back. They can find support, best practices, peer-to-peer connections, resources, events, and networking, all in one destination.N/A
Pricing
EmarsysHigher Logic Thrive
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
EmarsysHigher Logic Thrive
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeRequiredRequired
Additional Details
More Pricing Information
Community Pulse
EmarsysHigher Logic Thrive
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
EmarsysHigher Logic Thrive
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Emarsys
6.6
8 Ratings
16% below category average
Higher Logic Thrive
-
Ratings
WYSIWYG email editor7.06 Ratings00 Ratings
Dynamic content7.96 Ratings00 Ratings
Ability to test dynamic content4.17 Ratings00 Ratings
Landing pages8.03 Ratings00 Ratings
A/B testing7.17 Ratings00 Ratings
Mobile optimization6.17 Ratings00 Ratings
Email deliverability reporting6.68 Ratings00 Ratings
List management4.68 Ratings00 Ratings
Triggered drip sequences7.75 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Emarsys
6.5
5 Ratings
17% below category average
Higher Logic Thrive
-
Ratings
Lead nurturing automation6.15 Ratings00 Ratings
Lead scoring and grading7.04 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Emarsys
6.9
8 Ratings
8% below category average
Higher Logic Thrive
-
Ratings
Dashboards7.58 Ratings00 Ratings
Standard reports7.08 Ratings00 Ratings
Custom reports6.17 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Emarsys
6.8
7 Ratings
11% below category average
Higher Logic Thrive
-
Ratings
API6.57 Ratings00 Ratings
Role-based workflow & approvals6.14 Ratings00 Ratings
Customizability5.67 Ratings00 Ratings
Integration with Salesforce.com7.14 Ratings00 Ratings
Integration with Microsoft Dynamics CRM9.02 Ratings00 Ratings
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User Ratings
EmarsysHigher Logic Thrive
Likelihood to Recommend
7.4
(11 ratings)
7.5
(17 ratings)
Likelihood to Renew
9.9
(2 ratings)
10.0
(1 ratings)
Usability
-
(0 ratings)
7.0
(2 ratings)
Support Rating
-
(0 ratings)
9.8
(2 ratings)
Ease of integration
5.0
(1 ratings)
-
(0 ratings)
User Testimonials
EmarsysHigher Logic Thrive
Likelihood to Recommend
SAP
Emarsys is well suited for any company with an established list of contacts and an interest in email marketing. It's easy to manage, scalable, and has plenty of customization features to make your emails your own. If you're ever stuck, the responsive customer service team will help you out. I recommend Emarsys for medium to large size companies.
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Higher Logic
Higher Logic works very well for our business purposes. We can very easily create new communities when we need to (and this is often!). Our association isn't as concerned with driving engagement, but the tools Higher Logic provides allows us to take a closer look at the engagement level of our committee members when needed
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Pros
SAP
  • It has the ability to reach maximum market chains.
  • It helps to keep our customer’s data confidential in any means.
  • It encourages one-to-one customer engagement which has helped us developing more trust in our customers.
  • It is targeting the required and interested audience for the organization.
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Higher Logic
  • Higher Logic product managers are probably some of the best in the industry. They know their products and aren't pushy in trying to sell them to you. Don't get me wrong, they do try to sell you a product, but they understand that not everyone who is tasked with learning more is also a decision maker. That doesn't stop them from being professional and thorough in their demonstrations or explanation of fees.
  • Their technical support is top notch. Not only do they work to resolve issues, they also work with you to help you with non-issues. Our initial redesign was done by an agency that worked with HL directly to set up the new site. When I was tasked with a mini-redesign this year, HL technical support offered me a lot of insight on how to best do this using just my skills and HL.
  • They offer training on their platforms to ensure your success as an administrator. There is no cost and you can either go to their onsite two days "boot camp" or you can access a plethora of training videos and webinars through their online users' community.
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Cons
SAP
  • The email and content builder is significantly worse than other email marketing platforms I've used
  • Emails campaigns cannot be used in more than one automation flow
  • Amount of emails collected and being sent for smart insight are inaccurate
  • I've rarely completed a task without some type of user interface error
  • Customer service mostly directs you to help center on website
  • You have to pay extra for training
  • You have to pay extra for reporting in which the system cannot provide
  • Lengthy contract with a high price tag
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Higher Logic
  • Reporting is copious but you cannot build your own reports so you may have lots of information in several different reports and have to pick and choose across several to combine manually. Exporting functionality is there but there are some reports that are only a screen shot and you cannot export them.
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Likelihood to Renew
SAP
We have no intention of changing Emarsys
Read full review
Higher Logic
They are a great company that offer great products - primarily their community. As they continue to grow and expand their offerings, I believe they will increase the number of products that offer and in turn grow their client base. We use their community, activity synch, and volunteer manager currently.
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Usability
SAP
No answers on this topic
Higher Logic
The software is not that simple to use when you have to get volunteers involved in the content assembly process. The content management system that is native to Higher Logic could improve to make the task of training volunteers far easier. Given its simplicity, it is hard for the system to rival more developed websites that use advanced CMS software.
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Support Rating
SAP
No answers on this topic
Higher Logic
Higher Logic's support is sub-par at best. It can be difficult to get in contact with anyone from the support team, and when you do, it seems as if they don't want to talk to you and don't even have the answers to your questions. Within the past few months, we've contacted them twice and both times have been very disappointing. The first time was to let them know there was an inconsistency between the analytics report and the heat map. They basically said that they already knew about the problem but didn't have any set plans to fix it because they were working on other "more important" things. The second time was for a conference call to go over some additional features that we wanted to implement. And the lady we spoke with seemed very disgusted to have to speak with us and then rushed us off the phone because she had another call.
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Alternatives Considered
SAP
Emarsys is the email specialist service giver for our whole association. We use it to send custom and mass messages to our clients across three distinct business divisions. Email advertising is one of our greatest income driving channels due to focusing on limitations from deals regions. We can arrive at our clients through email with pertinent data and advancements, all driving income for the business. I have not used any other product marketing automation services.
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Higher Logic
We are just in the early stages of looking into HubSpot Service Hub to determine if it will be a viable replacement for Higher Logic Community. We have other uses for the ServiceHub so there is an appeal to have it be a "one stop shop" for us. The big question however is how it will stack up to Higher Logic for the online communities. Candidly, while Higher Logic may be tough to beat in this area, it is something we will be looking closely at in the next 12 months.
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Return on Investment
SAP
  • From proficient and fast information assortment and converging to changing crude data into significant experiences, Emarsys gives you an answer that allows you to associate with your clients at an extremely close to home level and utilize that to additionally develop your business.
  • Reliable and giving cost effective services.
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Higher Logic
  • Understanding preferences-- Higher Logic helps us tap in to how our members want to hear from us.
  • Data collection-- Since we started using Higher Logic the amount of data we get from our members has increased greatly.
  • Consolidation of tools-- Higher Logic replaced 2 or 3 additional SAAS options being utilized by us. This helped save money!
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ScreenShots

Higher Logic Thrive Screenshots

Screenshot of Higher Logic Thrive Community logged in view
Bring members together 24/7. Discussions, Q&A, events, and engagement tools like automation and a mobile app – Higher Logic Thrive Community provides everything you need to bring members back from wherever they are.Screenshot of Higher Logic Thrive Community logged out view
Your value proposition shines on the logged out view of Higher Logic Thrive Community. Use this valuable space to remind members and prospects about the important work your association does.Screenshot of Target groups
Tailor every email or automated campaign with dynamic content, segmentation, and personalization. Integrations with your AMS or online community make adding contacts and creating compound distribution lists a breeze.Screenshot of Message designer
Save time with pre-built email templates and automated campaigns based on nearly two decades of association experience.Screenshot of Reports
Refine your programs with data. Gain insight from email interactions and web tracking so you can refine your offerings and prove ROI.Screenshot of Engagement scoring
See how engaged your members are so you can be sure you are providing value.