Emarsys vs. IFS Customer Engagement

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Emarsys
Score 7.5 out of 10
N/A
Emarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive recommendations. Emarsys is now part of SAP, since the December 2020 acquisition.N/A
IFS Customer Engagement
Score 8.8 out of 10
N/A
IFS Customer Engagement is based on the mplSystems Omni-Channel Contact Centre, now owned and supported by IFS since the August 2017 acquisition. It contains workforce optimization with messaging and email support emphasizing the needs of outbound call centers.N/A
Pricing
EmarsysIFS Customer Engagement
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
EmarsysIFS Customer Engagement
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeRequiredNo setup fee
Additional Details
More Pricing Information
Features
EmarsysIFS Customer Engagement
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Emarsys
6.6
8 Ratings
16% below category average
IFS Customer Engagement
-
Ratings
WYSIWYG email editor7.06 Ratings00 Ratings
Dynamic content8.06 Ratings00 Ratings
Ability to test dynamic content4.17 Ratings00 Ratings
Landing pages8.03 Ratings00 Ratings
A/B testing7.17 Ratings00 Ratings
Mobile optimization6.17 Ratings00 Ratings
Email deliverability reporting6.58 Ratings00 Ratings
List management4.68 Ratings00 Ratings
Triggered drip sequences7.75 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Emarsys
6.5
5 Ratings
17% below category average
IFS Customer Engagement
-
Ratings
Lead nurturing automation6.15 Ratings00 Ratings
Lead scoring and grading7.04 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Emarsys
6.9
8 Ratings
8% below category average
IFS Customer Engagement
-
Ratings
Dashboards7.58 Ratings00 Ratings
Standard reports7.08 Ratings00 Ratings
Custom reports6.17 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Emarsys
6.8
7 Ratings
11% below category average
IFS Customer Engagement
-
Ratings
API6.57 Ratings00 Ratings
Role-based workflow & approvals6.14 Ratings00 Ratings
Customizability5.57 Ratings00 Ratings
Integration with Salesforce.com7.14 Ratings00 Ratings
Integration with Microsoft Dynamics CRM9.02 Ratings00 Ratings
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User Ratings
EmarsysIFS Customer Engagement
Likelihood to Recommend
7.4
(11 ratings)
8.8
(5 ratings)
Likelihood to Renew
9.9
(2 ratings)
-
(0 ratings)
Ease of integration
5.0
(1 ratings)
-
(0 ratings)
User Testimonials
EmarsysIFS Customer Engagement
Likelihood to Recommend
SAP
Emarsys is well suited for any company with an established list of contacts and an interest in email marketing. It's easy to manage, scalable, and has plenty of customization features to make your emails your own. If you're ever stuck, the responsive customer service team will help you out. I recommend Emarsys for medium to large size companies.
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IFS
There is genuinely not a lot to dislike about the application. Maybe it's due to legacy implementations and updates, but sometimes the request for service from the suppliers can take too long and is drawn out. IFS Customer Engagement is helping us to make sure we're able to get the right parts to the right resources with appropriate skills for each request. This saves time on resources in planning and optimization of routes. IFS has also allowed connecting to supplier APIs to be able to do real-time stock checks and order to enable us to reduce stock levels to the minimum levels whilst still hitting key targets.
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Pros
SAP
  • It has the ability to reach maximum market chains.
  • It helps to keep our customer’s data confidential in any means.
  • It encourages one-to-one customer engagement which has helped us developing more trust in our customers.
  • It is targeting the required and interested audience for the organization.
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IFS
  • Strong Supply Chain Module.
  • Asset Management Process is well addressed.
  • IFS Manufacturing Module.
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Cons
SAP
  • The email and content builder is significantly worse than other email marketing platforms I've used
  • Emails campaigns cannot be used in more than one automation flow
  • Amount of emails collected and being sent for smart insight are inaccurate
  • I've rarely completed a task without some type of user interface error
  • Customer service mostly directs you to help center on website
  • You have to pay extra for training
  • You have to pay extra for reporting in which the system cannot provide
  • Lengthy contract with a high price tag
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IFS
  • Quick response on emails is sought, chat staff sometimes takes time.
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Likelihood to Renew
SAP
We have no intention of changing Emarsys
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IFS
No answers on this topic
Alternatives Considered
SAP
Emarsys is the email specialist service giver for our whole association. We use it to send custom and mass messages to our clients across three distinct business divisions. Email advertising is one of our greatest income driving channels due to focusing on limitations from deals regions. We can arrive at our clients through email with pertinent data and advancements, all driving income for the business. I have not used any other product marketing automation services.
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IFS
IFS Customer Engagement allows efficient manufacturing reporting for the business to select whether to use standard/default reporting or actual reporting or combined reporting. Since the system has business logic to look through the defined rules, there is minimum manual intervention. IFS Customer Engagement is working throughout the organization in different roles and it is being rolled out to additional countries as part of a replace and enhance strategy.
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Return on Investment
SAP
  • From proficient and fast information assortment and converging to changing crude data into significant experiences, Emarsys gives you an answer that allows you to associate with your clients at an extremely close to home level and utilize that to additionally develop your business.
  • Reliable and giving cost effective services.
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IFS
  • Increased the customer satisfaction.
  • Increased the capacity and the effectiveness of the support agent team.
  • Decreased the time of managing and administrating the call prioritizing.
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