SAP Emarsys vs. Fin by Intercom

Emarsys is well suited for any company with an established list of contacts and an interest in email marketing. It's easy to manage, scalable, and has plenty of customization features to make your emails your own. If you're ever stuck, the responsive customer service team will help you out. I recommend Emarsys for medium to large size companies.

Incentivized

It's a far superior AI offering compared to other options on the market. The lack of Dev support needed in the setup and management is a huge bonus as well. intercom is clearly investing in Fin, and the constant development and opportunity to be Beta testers keep us ahead in the industry too.

Incentivized

• It has the ability to reach maximum market chains.
• It helps to keep our customer’s data confidential in any means.
• It encourages one-to-one customer engagement which has helped us developing more trust in our customers.
• It is targeting the required and interested audience for the organization.

Incentivized

• Ability identify the issue from limited information shared by the customer
• Clearly communicate the resolution leveraging the knowledgebase input
• The resolution by Fin is very detailed and calls out all the possible solutions to the problem helping the customer identify the right fix
• Fin is constantly learning from the past instances and leveraging into present and future issue resolution and thereby able to provide a good customer experience

Incentivized

• The email and content builder is significantly worse than other email marketing platforms I've used
• Emails campaigns cannot be used in more than one automation flow
• Amount of emails collected and being sent for smart insight are inaccurate
• I've rarely completed a task without some type of user interface error
• Customer service mostly directs you to help center on website
• You have to pay extra for training
• You have to pay extra for reporting in which the system cannot provide
• Lengthy contract with a high price tag

• I would like to see a report of the difference between chat and email reactions.
• When using Fin for email support, it can sometimes overrespond in email threads that involve multiple people. It may react to replies from other participants and send unnecessary responses. This also happens when colleagues are included in the email thread, causing Fin to keep replying to their messages as well.
• It’s not possible to remove Fin’s replies in individual email threads, which makes it difficult to stop the bot from responding when it’s no longer needed (unless you manually reply again).

Incentivized

We have no intention of changing Emarsys

Incentivized

We have been and will be continuing our journey with Intercom and nothing too concerning has happened that I have experienced or heard of that has us on the edge yet. If it ever happens it will be something along the lines of "Outgrowing" the use of need of the platform.

Incentivized

It's pretty simple to implement. Naturally, there are some processes that are complex, but it's a naturally complex task that it's trying to tackle, so that is understandable. Occasionally it's not clear if one should create a new snippet for a nuanced question vs a custom answer - and then the custom answers can be tough to train.

Incentivized

always there

Incentivized

works perfect

Incentivized

Intercom is the premier customer support/engagement model and it definitely has one of the top tier customer support teams as well. I don't think I have ever waited more than 5 minutes to get the information I need or get help with an issue. They are incredible and I aim to model our customer service department after them.

Incentivized

Easy to know the learning path

Incentivized

The implementation was surprisingly easy but we are having to adapt from our old process to work well with Intercom.

Incentivized

Emarsys is the email specialist service giver for our whole association. We use it to send custom and mass messages to our clients across three distinct business divisions. Email advertising is one of our greatest income driving channels due to focusing on limitations from deals regions. We can arrive at our clients through email with pertinent data and advancements, all driving income for the business. I have not used any other product marketing automation services.

Incentivized

FIN/Intercom has a much better UI and feels more integrated than Zendesk. The reporting is also much more straight forward - using something like Zendesk Explore is painful and feels like I'm using something 10 old. FIN also integrates better with other products, and we've been able to create custom apps/widgets using the Intercom Canvas app far quicker than we could with Zendesk.

Incentivized

• From proficient and fast information assortment and converging to changing crude data into significant experiences, Emarsys gives you an answer that allows you to associate with your clients at an extremely close to home level and utilize that to additionally develop your business.
• Reliable and giving cost effective services.

Incentivized

• We've achieved around a 50% resolution rate (and growing) with Fin by Intercom
• Our customers have a near instant response time when chatting with Fin by Intercom
• We've been able to use Fin by Intercom for a 100% AI driven approach for a subset of our users

Incentivized