What users are saying about
34 Ratings
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Top Rated
3030 Ratings
34 Ratings
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Score 8.5 out of 100

Salesforce

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Top Rated
3030 Ratings
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Score 8.4 out of 100

Feature Set Ratings

    Email & Online Marketing

    8.2

    Emarsys

    82%

    Salesforce

    Feature Set Not Supported
    N/A
    Emarsys ranks higher in 9/9 features

    WYSIWYG email editor

    8.3
    83%
    4 Ratings
    N/A
    0 Ratings

    Dynamic content

    7.6
    76%
    5 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    7.3
    73%
    6 Ratings
    N/A
    0 Ratings

    Landing pages

    8.0
    80%
    3 Ratings
    N/A
    0 Ratings

    A/B testing

    8.7
    87%
    6 Ratings
    N/A
    0 Ratings

    Mobile optimization

    8.3
    83%
    6 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    8.7
    87%
    9 Ratings
    N/A
    0 Ratings

    List management

    8.7
    87%
    6 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    8.0
    80%
    5 Ratings
    N/A
    0 Ratings

    Lead Management

    7.8

    Emarsys

    78%

    Salesforce

    Feature Set Not Supported
    N/A
    Emarsys ranks higher in 2/2 features

    Lead nurturing

    7.7
    77%
    4 Ratings
    N/A
    0 Ratings

    Lead scoring and grading

    8.0
    80%
    3 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    8.7

    Emarsys

    87%

    Salesforce

    Feature Set Not Supported
    N/A
    Emarsys ranks higher in 3/3 features

    Dashboards

    9.0
    90%
    6 Ratings
    N/A
    0 Ratings

    Standard reports

    8.7
    87%
    6 Ratings
    N/A
    0 Ratings

    Custom reports

    8.3
    83%
    6 Ratings
    N/A
    0 Ratings

    Platform & Infrastructure

    8.6

    Emarsys

    86%

    Salesforce

    Feature Set Not Supported
    N/A
    Emarsys ranks higher in 5/5 features

    API

    8.0
    80%
    5 Ratings
    N/A
    0 Ratings

    Role-based workflow & approvals

    9.5
    95%
    3 Ratings
    N/A
    0 Ratings

    Customizability

    8.3
    83%
    5 Ratings
    N/A
    0 Ratings

    Integration with Salesforce.com

    8.3
    83%
    3 Ratings
    N/A
    0 Ratings

    Integration with Microsoft Dynamics CRM

    9.0
    90%
    2 Ratings
    N/A
    0 Ratings

    Sales Force Automation

    Emarsys

    Feature Set Not Supported
    N/A
    8.1

    Salesforce

    81%
    Salesforce.com ranks higher in 9/9 features

    Customer data management / contact management

    N/A
    0 Ratings
    8.4
    84%
    185 Ratings

    Workflow management

    N/A
    0 Ratings
    8.1
    81%
    176 Ratings

    Territory management

    N/A
    0 Ratings
    7.9
    79%
    146 Ratings

    Opportunity management

    N/A
    0 Ratings
    8.5
    85%
    181 Ratings

    Integration with email client (e.g., Outlook or Gmail)

    N/A
    0 Ratings
    7.7
    77%
    170 Ratings

    Contract management

    N/A
    0 Ratings
    7.9
    79%
    143 Ratings

    Quote & order management

    N/A
    0 Ratings
    7.8
    78%
    135 Ratings

    Interaction tracking

    N/A
    0 Ratings
    8.2
    82%
    157 Ratings

    Channel / partner relationship management

    N/A
    0 Ratings
    8.0
    80%
    128 Ratings

    Customer Service & Support

    Emarsys

    Feature Set Not Supported
    N/A
    8.6

    Salesforce

    86%
    Salesforce.com ranks higher in 3/3 features

    Case management

    N/A
    0 Ratings
    9.0
    90%
    56 Ratings

    Call center management

    N/A
    0 Ratings
    8.4
    84%
    42 Ratings

    Help desk management

    N/A
    0 Ratings
    8.3
    83%
    46 Ratings

    Marketing Automation

    Emarsys

    Feature Set Not Supported
    N/A
    8.1

    Salesforce

    81%
    Salesforce.com ranks higher in 2/2 features

    Lead management

    N/A
    0 Ratings
    8.3
    83%
    168 Ratings

    Email marketing

    N/A
    0 Ratings
    7.9
    79%
    143 Ratings

    CRM Project Management

    Emarsys

    Feature Set Not Supported
    N/A
    7.7

    Salesforce

    77%
    Salesforce.com ranks higher in 3/3 features

    Task management

    N/A
    0 Ratings
    7.9
    79%
    159 Ratings

    Billing and invoicing management

    N/A
    0 Ratings
    6.7
    67%
    37 Ratings

    Reporting

    N/A
    0 Ratings
    8.4
    84%
    123 Ratings

    CRM Reporting & Analytics

    Emarsys

    Feature Set Not Supported
    N/A
    8.3

    Salesforce

    83%
    Salesforce.com ranks higher in 3/3 features

    Forecasting

    N/A
    0 Ratings
    8.2
    82%
    157 Ratings

    Pipeline visualization

    N/A
    0 Ratings
    8.3
    83%
    173 Ratings

    Customizable reports

    N/A
    0 Ratings
    8.4
    84%
    181 Ratings

    Customization

    Emarsys

    Feature Set Not Supported
    N/A
    8.3

    Salesforce

    83%
    Salesforce.com ranks higher in 4/4 features

    Custom fields

    N/A
    0 Ratings
    8.4
    84%
    174 Ratings

    Custom objects

    N/A
    0 Ratings
    8.5
    85%
    166 Ratings

    Scripting environment

    N/A
    0 Ratings
    8.1
    81%
    125 Ratings

    API for custom integration

    N/A
    0 Ratings
    8.2
    82%
    145 Ratings

    Security

    Emarsys

    Feature Set Not Supported
    N/A
    8.7

    Salesforce

    87%
    Salesforce.com ranks higher in 2/2 features

    Single sign-on capability

    N/A
    0 Ratings
    8.6
    86%
    143 Ratings

    Role-based user permissions

    N/A
    0 Ratings
    8.8
    88%
    136 Ratings

    Social CRM

    Emarsys

    Feature Set Not Supported
    N/A
    8.2

    Salesforce

    82%
    Salesforce.com ranks higher in 2/2 features

    Social data

    N/A
    0 Ratings
    8.1
    81%
    115 Ratings

    Social engagement

    N/A
    0 Ratings
    8.2
    82%
    113 Ratings

    Integrations with 3rd-party Software

    Emarsys

    Feature Set Not Supported
    N/A
    8.1

    Salesforce

    81%
    Salesforce.com ranks higher in 2/2 features

    Marketing automation

    N/A
    0 Ratings
    8.1
    81%
    149 Ratings

    Compensation management

    N/A
    0 Ratings
    8.1
    81%
    100 Ratings

    Platform

    Emarsys

    Feature Set Not Supported
    N/A
    8.2

    Salesforce

    82%
    Salesforce.com ranks higher in 1/1 features

    Mobile access

    N/A
    0 Ratings
    8.2
    82%
    157 Ratings

    Attribute Ratings

    • Emarsys is rated higher in 2 areas: Likelihood to Recommend, Likelihood to Renew

    Likelihood to Recommend

    8.6

    Emarsys

    86%
    8 Ratings
    8.1

    Salesforce

    81%
    302 Ratings

    Likelihood to Renew

    9.9

    Emarsys

    99%
    2 Ratings
    9.5

    Salesforce

    95%
    49 Ratings

    Usability

    Emarsys

    N/A
    0 Ratings
    8.3

    Salesforce

    83%
    91 Ratings

    Availability

    Emarsys

    N/A
    0 Ratings
    9.8

    Salesforce

    98%
    54 Ratings

    Performance

    Emarsys

    N/A
    0 Ratings
    9.0

    Salesforce

    90%
    36 Ratings

    Support Rating

    Emarsys

    N/A
    0 Ratings
    7.9

    Salesforce

    79%
    118 Ratings

    In-Person Training

    Emarsys

    N/A
    0 Ratings
    7.9

    Salesforce

    79%
    11 Ratings

    Online Training

    Emarsys

    N/A
    0 Ratings
    9.1

    Salesforce

    91%
    15 Ratings

    Implementation Rating

    Emarsys

    N/A
    0 Ratings
    9.4

    Salesforce

    94%
    32 Ratings

    Contract Terms and Pricing Model

    Emarsys

    N/A
    0 Ratings
    9.1

    Salesforce

    91%
    10 Ratings

    Product Scalability

    Emarsys

    N/A
    0 Ratings
    10.0

    Salesforce

    100%
    2 Ratings

    Professional Services

    Emarsys

    N/A
    0 Ratings
    9.3

    Salesforce

    93%
    8 Ratings

    Likelihood to Recommend

    Emarsys

    Emarsys is well suited for any company with an established list of contacts and an interest in email marketing. It's easy to manage, scalable, and has plenty of customization features to make your emails your own. If you're ever stuck, the responsive customer service team will help you out. I recommend Emarsys for medium to large size companies.
    Daniel Berry | TrustRadius Reviewer

    Salesforce

    Ability to create dashboards. The project progress can be easily tracked. Tickets can be fed with all the right data and the same can be exported. You can customize the fields as per your usage. Can be used for multiple projects. The reports generated are accurate in nature and can be used for making important decisions and improvements.
    Anonymous | TrustRadius Reviewer

    Pros

    Emarsys

    • It has the ability to reach maximum market chains.
    • It helps to keep our customer’s data confidential in any means.
    • It encourages one-to-one customer engagement which has helped us developing more trust in our customers.
    • It is targeting the required and interested audience for the organization.
    Robert Callum | TrustRadius Reviewer

    Salesforce

    • Salesforce.com is extremely customizable. I would not consider it an out-of-the-box solution, although its standard fields allow for fundamental CRM activities and reporting.
    • Salesforce.com is able to integrate with 100s of third-party softwares—often times creating efficiencies in processes.
    • Reports within Salesforce.com have the ability to be simple as a standard Account report, or you can get very granular with your report filtering to segment a very specific result, eg. Accounts in California who are active clients and fall within the pharmaceutical industry and have a specified market capitalization.
    Erik Viager | TrustRadius Reviewer

    Cons

    Emarsys

    • Progressing support for custom advancement work has been missing from our record.
    • We have encountered cutoff times and issues, making our custom innovation break frequently. Technical support is somewhat delayed to react when issues emerge.
    Kate Woodward | TrustRadius Reviewer

    Salesforce

    • Would like easier integration of Einstein data in Salesforce Dashboards so we do not have to navigate to the Analytics Studio.
    • Quicker adoption of custom objects into new offerings like the Pipeline Navigator.
    • Continued expansion of Salesforce Surveys for more features and flexibility.
    Anonymous | TrustRadius Reviewer

    Pricing Details

    Emarsys

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    Required

    Starting Price

    Emarsys Editions & Modules

    Additional Pricing Details

    Salesforce

    General

    Free Trial
    Yes
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    $25 per month

    Salesforce Editions & Modules

    Edition
    Essentials$25.001
    Professional$75.001
    Enterprise$150.001
    Unlimited$300.002
    1. Per User/Per Month
    2. Per user/Per month
    Additional Pricing Details

    Likelihood to Renew

    Emarsys

    Emarsys 9.9
    Based on 2 answers
    We have no intention of changing Emarsys
    Anonymous | TrustRadius Reviewer

    Salesforce

    Salesforce 9.5
    Based on 49 answers
    While it's not perfect and can be overly complicated at times, there is not another solution out there that can do what it does. To get the same functionality you would need numerous disparate tools to match the amount of functionality Salesforce has. Having it all aggregated on one platform makes the complicated parts far more bearable
    John Cupoli | TrustRadius Reviewer

    Usability

    Emarsys

    No score
    No answers yet
    No answers on this topic

    Salesforce

    Salesforce 8.3
    Based on 91 answers
    Compared to the Salesforce Classic layout, the Lightning Experience is very user-friendly. Customize your top navigation bar to include quick links to your most frequently used records, objects, or reports. There are free online courses from Salesforce called "Trail Heads" to help new users get acquainted with the CRM. As a whole, it's a well-designed and user-friendly website. All is well, and there have been no problems so far.
    Al Mubassir Muin | TrustRadius Reviewer

    Reliability and Availability

    Emarsys

    No score
    No answers yet
    No answers on this topic

    Salesforce

    Salesforce 9.8
    Based on 54 answers
    Salesforce is always available securely from any internet-capable device anywhere in the world, UNLESS you choose to set security measures so that ONLY trusted IP ranges may access the system at certain times of the day. It's all about choice and flexibility with Salesforce products.
    Kyle Dugger | TrustRadius Reviewer

    Performance

    Emarsys

    No score
    No answers yet
    No answers on this topic

    Salesforce

    Salesforce 9.0
    Based on 36 answers
    Salesforce performance in general is excellent. "The cloud infrastructure beneath Force.com has been fine-tuned over the past 10 years. It powers nearly 100,000+ businesses running more than 185,000 applications that 3 million users count on every day."
    Points per Salesforce -
    1) Multitenant kernel - With a multitenant platform, each business that uses the app doesn’t have its own copy. Instead, all businesses share a single copy and then customize it for their specific needs.
    2) ISO 27001 certified security - You can’t compromise when it comes to enterprise-level security. Force.com is road-tested and trusted by nearly 100,000+ companies, including many of the world’s most security-conscious organizations, such as banks and health care providers.
    3) Proven reliability - All Force.com apps run on world-class data centers with backup, failover, and disaster-recovery facilities. Force.com has had a proven 99.9 percent uptime record for years.
    4) Proven, real-time scalability - Force.com is used by many of the world's largest enterprises, including Cisco, Japan Post Network, and Symantec. Applications can automatically scale from a few users to millions of page views, as needed.
    5) Real-time query optimizer - You need fast access to your data. The Force.com query optimizer delivers under 300ms response time, at a massive scale.
    6) Real-time transparent system status - You can always see real-time system performance, availability, and security information at trust.salesforce.com.
    7) Real-time upgrades - Unlike traditional software platforms, our upgrades never break your customizations, code, or integrations. We upgrade the platform for you 3 to 4 times each year. As a result, you’re always on the latest version, with access to the latest features, performance, and security enhancements.
    8) Real-time sandbox environments - With a single click, you can create copies of your applications, configuration, and data in separate environments for development, testing, and training.
    9) Three global production data centers and disaster recovery - Force.com runs on three geographically dispersed, mirrored data centers with built-in replication, disaster recovery, a redundant network backbone, and no single points of failure
    Rob Gottschalk | TrustRadius Reviewer

    Support Rating

    Emarsys

    No score
    No answers yet
    No answers on this topic

    Salesforce

    Salesforce 7.9
    Based on 118 answers
    Account managers are awesome for the most part but change every year. So just as they are getting to know your business they usually switch accounts. We have premier success now which gives us 24/7 access to support, which has been helpful as we deal with integration issues with APIs and across Salesforce products.
    Anonymous | TrustRadius Reviewer

    In-Person Training

    Emarsys

    No score
    No answers yet
    No answers on this topic

    Salesforce

    Salesforce 7.9
    Based on 11 answers
    I attended two training sessions. I would rate them a 4 as an advanced user. It was very basic – great for someone new – would give 8+ for new person.

    I had 3 years of experience at the time. I skipped basic and went onto advanced and still not helpful. A lot of it was best practices that didn’t feel relevant for our business
    Anonymous | TrustRadius Reviewer

    Online Training

    Emarsys

    No score
    No answers yet
    No answers on this topic

    Salesforce

    Salesforce 9.1
    Based on 15 answers
    I have gone through multiple. The content that’s delivered is quite basic – I wish they had more advanced training.

    We are grandfathered into premium support plus training. We get unlimited access to instructor led and online training for free. We have taken advantage of this
    Anonymous | TrustRadius Reviewer

    Implementation Rating

    Emarsys

    No score
    No answers yet
    No answers on this topic

    Salesforce

    Salesforce 9.4
    Based on 32 answers
    Just from an organizational standpoint - we standardized our data prior to moving to Salesforce. But we essentially standardized it wrong. That's created a big disgusting mess for us know that I'll have to deal with as the Admin. Be sure you think through use cases prior to doing something like that - seek outside opinions on how the data will work best, especially depending on what else you're going to integrate with Salesforce.
    Anonymous | TrustRadius Reviewer

    Alternatives Considered

    Emarsys

    Emarsys is a much more robust platform than Constant Contact and Mailchimp. The CRM functionality, storage space for contact data, customization, etc. are all features that are limited in other email software programs. HubSpot is not only marketed as an ESP. They are a more robust marketing platform that includes workflows, landing pages, templates for websites and web pages, subdomain hosting and more.
    Anonymous | TrustRadius Reviewer

    Salesforce

    When evaluating a CRM solution for our company we had a fairly simple decision process. We had to decide to buy vs build an internal solution - which we found for the cost Salesforce would save from development / IT perspective and provide a more robust solution. The closest out of the box competitor we looked at was the Microsoft Dynamics CRM product -and again, we found Salesforce to be a more robust / cost effective solution.
    Anonymous | TrustRadius Reviewer

    Contract Terms and Pricing Model

    Emarsys

    No score
    No answers yet
    No answers on this topic

    Salesforce

    Salesforce 9.1
    Based on 10 answers
    The contract process was arduous. Some of that was because of the purchasing issues with our university, but as mentioned previously, we got a quote for a package and then they also recommended add-on fees. These were things we did not end up going with because we had budgeted based on the originally quoted amount. This has slowed down our implementation phase and meant we were paying for two CRM software for longer than I would have liked.
    Anonymous | TrustRadius Reviewer

    Scalability

    Emarsys

    No score
    No answers yet
    No answers on this topic

    Salesforce

    Salesforce 10.0
    Based on 2 answers
    I've worked with Salesforce since 2001 in companies ranging from 4 to hundreds of sales people and the system has been able to scale and perhaps more importantly expand (functionally) to the needs of larger organizations. In fact in my previous company, as a provider of a solution that integrated with Salesforce, we had customers that had thousands of sales people using Salesforce.
    Anonymous | TrustRadius Reviewer

    Professional Services

    Emarsys

    No score
    No answers yet
    No answers on this topic

    Salesforce

    Salesforce 9.3
    Based on 8 answers
    Using Salesforce.com has made my daily routines more efficient and simplified the manual tasks I had to perform independently. I can now access data from any device, online or offline, and provide better guidance to my team about the forecasts provided by the built-in artificial intelligence (AI). A chat with a Salesforce support specialist would be great. The knowledge base has a community forum where Salesforce users can ask questions and learn more about the product.
    Aononna Tazin | TrustRadius Reviewer

    Return on Investment

    Emarsys

    • It has helped us to create email campaigns in an easier and quicker way.
    • It has added flexibility to our daily operations.
    • It is not a cheap tool.
    • To use in full capability, dev work is required.
    Anonymous | TrustRadius Reviewer

    Salesforce

    • Companies that either hire consulting expertise or have in-house experts will benefit the most. It can be a powerful tool. Manage it correctly and there will be great benefits.
    • Conversely, if companies don't implement Salesforce.com with a plan, there will be frustration and small if any ROI realized.
    Quentin Goin | TrustRadius Reviewer

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