Emma by Marigold is an email marketing solution. Its key features include mobile-ready design templates, email automation, audience segmentation, and dynamic content. The software includes integration with third-party CRM solutions, ecommerce platforms, and social networks.
$500
per year per user
HubSpot Marketing Hub
Score 8.5 out of 10
N/A
HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.
Emma had a more robust multi-level account structure which empowered individual locations to participate at the ground-level. Additionally corporate was able to maintain oversight, template creation, marketing automation, and data reporting. The goal is to provide the locations …
Mail Chimp: the price was better, but the platform was not predictable. You did not get the same support with MailChimp. Constant Contact: This is an outdated system that does not make it easy to design modern, clean emails and I consider it a dinosaur.
Emma was the perfect solution for what we were looking for due to its easy to use interface, relatively low cost and basic functionality. We were not looking for expensive, complex tools to send out multiple campaigns with various controls and tests. We also were impressed with …
None of those platform were good for an agency and their clients. Managing multiple email clients in one system isn't something you find everywhere. It's also not easy to pay for the other platforms since they are built for the enterprise and not SMB.
Emma is night and day difference from Constant Contact in terms of customer support, feature set, and usability. It is so much better and more affordable. Emma is a step down in feature set and functionality from Pardot, Marketo, or HubSpot, but if you are a company that is not …
Constant Contact and MailChimp do not offer a white label option so they were out of the running early on for us. Campaigner does offer white labeling but their pricing is outrageously higher than Emma, their customer service isn't nearly as good and their tool isn't as …
HubSpot is all around a more robust platform. It offers a lot more components to the marketing automation process and tracking needs. While many small business teams would benefit from products like Act-On and MailChimp, EMMA (who I also love), and Pardot, HubSpot is the clear …
I was not the decision-maker for implementing the software, but I am impressed with the capabilities and ease-of-use. It is a full-blown package for content marketing and reporting, versus an email sending tool.
HubSpot is more well-rounded than either VerticalResponse, Emma, or MailChimp. However HubSpot integrates with Salesforce nicely and therefore they were not a competing factor in making the decision to go with HubSpot over the other 3 email programs.