Likelihood to Recommend For all general Direct Message management, Emplifi Social Marketing Cloud is great. It keeps conversations organized and allows team members to do all their work in one platform. For public facing social management, there may be some gaps when you are not the top level poster of content, and sometimes gaining context in lengthy exchanges can be easier read on native platforms.
Read full review It is difficult to think of a scenario where social listening would be useful but Infegy as a tool would not. In fact, the only times I run into problems using Infegy for people is when they don't have reasonable objectives (they don't really understand what social listening is, perhaps) so their expectations are disproportionate to the technology. If you're looking for a social listening tool, ask how many websites (approximately) they source from, how their sentiment and other natural language processing (NLP) is developed (e.g. machine learning), how many languages they monitor, how many languages they do sentiment in, if they give you API exporting within the dashboard pricing, what exporting formats and volumes they allow you, what influencer identification they have.
Read full review Pros Publishing - takes a bit of time, but publishing all content together makes planning and execution much more efective Community - really simple one board collecting of all our social messages makes replying simple dashboards - widgets and customisation allow for multiple dashboards tracking various campaigns and goals Read full review Historical reach is a major strength of Atlas; unlike other monitoring/analytics services, Atlas has nearly a decade of cached social media discussion which enables important retrospective comparisons and research. The visualizations produced by Atlas of the various metrics it analyzes are attractive and easy to understand. Atlas is very easy-to-use. Even a novice can quickly use the tool to gather information. The support provided by Infegy for its customers is outstanding. I've seldom encountered a company that values its customers as much as Infegy does. They are highly-knowledgeable and responsive. Atlas' database is far more timely than other social monitoring tools - they do not rely as heavily on purchasing caches of data second-hand from other providers. Read full review Cons We would like to add more public profiles at no cost In the approval workflow, it would be great if one person could serve 2 roles such as both Content Creator and Publisher. When our Publisher changes the posting date, it has to run through the approval workflow all over again. This is unnecessary as she is merely changing the date. Read full review Moving content from the platform to a report...need better export options Pulling in complete data vs. a cross-section of what's available for analysis More data from FB and Instagram Read full review Likelihood to Renew the balance between quality and price si perfectperfect for agency that have many client to manage, because it helps us to save time (we don't have to plan content from every single account, only one click to look at different community and moderate...)it also help the team works: senior can review content direcly from emplifi; labeling DM/comments as done help us to track where a collegue stop and we have to startIt makes the content approval from clients very easy
Read full review Atlas is reasonably-priced and provides excellent value compared to other enterprise tools in the same space. Moreover, we have an excellent relationship with the Infegy team and are consistently impressed with the high quality of support they provide.
Read full review Usability In common features, using daily, it's pretty easy to understand what to do. But when it's about creating dashboards and analysing metrics, not everything it's easy to understand.
Read full review Support Rating We have a dedicated Customer Success manager, and that is very helpful. Anytime we have questions or need support, they are always there to answer. If thety do not know the solution, they always go around the bend to find one and provide it to us. They are always very kind.
Read full review Online Training The online training was fine but, in the end, the best way to learn any product is by actually using it.
Read full review Implementation Rating The platform is so easy to understand that no "expensive consulting firm" is necessary to implement it!
Read full review Alternatives Considered Not only have we used other tools, we reviewed a few tools before deciding to move forward with Emplifi Social Marketing Cloud. Cost was definitely a factor, but also account management and responsiveness. The fact TikTok was available for community management was a key consideration at the time we decided to go with Emplifi Social Marketing Cloud as well. Overall, it was the comprehensiveness of the tool vs. competitors that led us to choose Emplifi Social Marketing Cloud. Its AI and unified management capabilities have been great for our needs.
Read full review We did a deep, thorough survey of each of these tools. Some of my earlier answers have covered the distinction. I would rank the top 5: Infegy Atlas NetBase Synthesio Brandwatch DataRank Part of it is current capabilities, of course, but a big part of it is product direction. Some of these tools do not value Natural Language Processing NEARLY enough, and do not do real work to build NLP based on actual Linguistic Theory (which is surprisingly scientific, by the way), so they just do a little to monitor volume and pretty poor sentiment, call it social listening, and deliver it to enterprise clients. This is true of Radian6, Meltwater, Visible Technologies (which was acquired by Cision recently, hence its inclusion here). Of course, my list above is the enterprise level top 5. If you're looking for small biz solutions check out Mention (formerly social mention) or NUVI if you can scale to the bottom of their tiers.
Read full review Return on Investment We are still new to the product, but we anticipate a very positive ROI in regard to our sponsored content and being able to accurately report to clients. We also anticipate a very positive ROI internally as we will be much more equipped with data, allowing us to focus resources on content that is performing well. Read full review More informed strategy sessions Positive ROI in booking new business Increased content performance due to more informed content strategy Read full review ScreenShots Emplifi Social Marketing Cloud Screenshots