Emplifi Social Marketing Cloud vs. Over-Graph (Discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Emplifi Social Marketing Cloud
Score 8.9 out of 10
Mid-Size Companies (51-1,000 employees)
Brands can use Emplifi Social Marketing Cloud to elevate their social media presence, engage with customers, and gather insights for real-time business decisions. With solutions covering content creation, scheduling and publishing, analytics, UGC, social listening, influencer marketing, community management, and social care, Emplifi provides a suite of tools to meet social media needs. Data and Automated workflows: Emplifi unifies teams across social media marketing,…N/A
Over-Graph (Discontinued)
Score 5.5 out of 10
Mid-Size Companies (51-1,000 employees)
Over-Graph is a social media management solution that can be used to publish, moderate and analyze content on Facebook, Twitter, YouTube, Instagram and LinkedIn.N/A
Pricing
Emplifi Social Marketing CloudOver-Graph (Discontinued)
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Emplifi Social Marketing CloudOver-Graph (Discontinued)
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsA monthly billing contract is also available.
More Pricing Information
Community Pulse
Emplifi Social Marketing CloudOver-Graph (Discontinued)
Top Pros
Top Cons
Features
Emplifi Social Marketing CloudOver-Graph (Discontinued)
Publishing
Comparison of Publishing features of Product A and Product B
Emplifi Social Marketing Cloud
-
Ratings
Over-Graph (Discontinued)
6.4
1 Ratings
21% below category average
Content planning and scheduling00 Ratings6.41 Ratings
Content optimization00 Ratings6.41 Ratings
Workflow management00 Ratings6.41 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Emplifi Social Marketing Cloud
-
Ratings
Over-Graph (Discontinued)
7.3
1 Ratings
10% below category average
Automated routing and prioritization00 Ratings7.31 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Emplifi Social Marketing Cloud
-
Ratings
Over-Graph (Discontinued)
6.4
1 Ratings
18% below category average
Content marketing00 Ratings6.41 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Emplifi Social Marketing Cloud
-
Ratings
Over-Graph (Discontinued)
9.1
1 Ratings
7% above category average
Twitter00 Ratings9.11 Ratings
Facebook00 Ratings9.11 Ratings
LinkedIn00 Ratings9.11 Ratings
Instagram00 Ratings9.11 Ratings
YouTube00 Ratings9.11 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Emplifi Social Marketing Cloud
-
Ratings
Over-Graph (Discontinued)
6.4
1 Ratings
20% below category average
Campaign success analytics00 Ratings6.41 Ratings
Account management
Comparison of Account management features of Product A and Product B
Emplifi Social Marketing Cloud
-
Ratings
Over-Graph (Discontinued)
6.4
1 Ratings
24% below category average
Role-based user permissions & privileges00 Ratings6.41 Ratings
Best Alternatives
Emplifi Social Marketing CloudOver-Graph (Discontinued)
Small Businesses
Growave
Growave
Score 9.4 out of 10
Publer
Publer
Score 9.8 out of 10
Medium-sized Companies
monday marketer
monday marketer
Score 8.7 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Enterprises
Bazaarvoice
Bazaarvoice
Score 8.2 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Emplifi Social Marketing CloudOver-Graph (Discontinued)
Likelihood to Recommend
9.2
(70 ratings)
5.5
(1 ratings)
Likelihood to Renew
9.1
(6 ratings)
5.5
(1 ratings)
Usability
7.3
(2 ratings)
-
(0 ratings)
Support Rating
9.5
(39 ratings)
-
(0 ratings)
Online Training
6.0
(1 ratings)
-
(0 ratings)
Implementation Rating
9.1
(2 ratings)
-
(0 ratings)
User Testimonials
Emplifi Social Marketing CloudOver-Graph (Discontinued)
Likelihood to Recommend
Emplifi Inc
Well-Suited Scenarios: Emplifi excels when managing multiple social media platforms, making it ideal for businesses with an active presence on various networks like Facebook, Twitter, Instagram, and LinkedIn. It's well-suited for businesses with large marketing teams that require collaboration and approval workflows for social media content. Emplifi is a strong choice for organizations focused on data-driven marketing, as it provides robust analytics and reporting tools to measure the impact of social media efforts. Less Appropriate Scenarios: Emplifi's comprehensive features may be excessive for small businesses with limited social media activity. The cost of Emplifi may be prohibitive for small businesses or startups with constrained marketing budgets.
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909c
You might appreciate Over-Graph if you manage a lot of social media accounts for many companies and you want to save time.
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Pros
Emplifi Inc
  • Publishing - takes a bit of time, but publishing all content together makes planning and execution much more efective
  • Community - really simple one board collecting of all our social messages makes replying simple
  • dashboards - widgets and customisation allow for multiple dashboards tracking various campaigns and goals
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909c
  • Publish content on different social media.
  • Answer our community.
  • Analyze data.
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Cons
Emplifi Inc
  • We would like to add more public profiles at no cost
  • In the approval workflow, it would be great if one person could serve 2 roles such as both Content Creator and Publisher.
  • When our Publisher changes the posting date, it has to run through the approval workflow all over again. This is unnecessary as she is merely changing the date.
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909c
  • Over Graph does not enable us to manage our community on Snapchat.
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Likelihood to Renew
Emplifi Inc
the balance between quality and price si perfectperfect for agency that have many client to manage, because it helps us to save time (we don't have to plan content from every single account, only one click to look at different community and moderate...)it also help the team works: senior can review content direcly from emplifi; labeling DM/comments as done help us to track where a collegue stop and we have to startIt makes the content approval from clients very easy
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909c
No answers on this topic
Usability
Emplifi Inc
In common features, using daily, it's pretty easy to understand what to do. But when it's about creating dashboards and analysing metrics, not everything it's easy to understand.
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909c
No answers on this topic
Support Rating
Emplifi Inc
We have a dedicated Customer Success manager, and that is very helpful. Anytime we have questions or need support, they are always there to answer. If thety do not know the solution, they always go around the bend to find one and provide it to us. They are always very kind.
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909c
No answers on this topic
Online Training
Emplifi Inc
The online training was fine but, in the end, the best way to learn any product is by actually using it.
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909c
No answers on this topic
Implementation Rating
Emplifi Inc
The platform is so easy to understand that no "expensive consulting firm" is necessary to implement it!
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909c
No answers on this topic
Alternatives Considered
Emplifi Inc
Not only have we used other tools, we reviewed a few tools before deciding to move forward with Emplifi Social Marketing Cloud. Cost was definitely a factor, but also account management and responsiveness. The fact TikTok was available for community management was a key consideration at the time we decided to go with Emplifi Social Marketing Cloud as well. Overall, it was the comprehensiveness of the tool vs. competitors that led us to choose Emplifi Social Marketing Cloud. Its AI and unified management capabilities have been great for our needs.
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909c
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Return on Investment
Emplifi Inc
  • We are still new to the product, but we anticipate a very positive ROI in regard to our sponsored content and being able to accurately report to clients.
  • We also anticipate a very positive ROI internally as we will be much more equipped with data, allowing us to focus resources on content that is performing well.
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909c
No answers on this topic
ScreenShots

Emplifi Social Marketing Cloud Screenshots

Screenshot of Advanced AnalyticsScreenshot of Content HubScreenshot of AI-Powered Content InspirationScreenshot of Unified Content CalendarScreenshot of Multi-platform PublisherScreenshot of Integrated UGC Suite