Likelihood to Recommend For all general Direct Message management, Emplifi Social Marketing Cloud is great. It keeps conversations organized and allows team members to do all their work in one platform. For public facing social management, there may be some gaps when you are not the top level poster of content, and sometimes gaining context in lengthy exchanges can be easier read on native platforms.
Read full review Based off the price, I'd be hesitant to blindly recommend Topsy unless there is a need for the kind of big data it provides access to. If access to every single Tweet ever sent about your brand is important, then there is nothing else out there will do what Topsy does. At $12,000 per user, this is definitely not a product for the small social team, but if you manage a larger brand where reporting and brand sentiment mean a lot, then you owe it to yourself to evaluate Topsy Pro
Read full review Pros Publishing - takes a bit of time, but publishing all content together makes planning and execution much more efective Community - really simple one board collecting of all our social messages makes replying simple dashboards - widgets and customisation allow for multiple dashboards tracking various campaigns and goals Read full review Access to every single tweet ever sent since the start of Twitter. Immediate access to results - extremely easy to generate search queries. Multiple ways to visualize data. Read full review Cons We would like to add more public profiles at no cost In the approval workflow, it would be great if one person could serve 2 roles such as both Content Creator and Publisher. When our Publisher changes the posting date, it has to run through the approval workflow all over again. This is unnecessary as she is merely changing the date. Read full review Pricing is steep and on a per-user basis. Limited amount of data sources - Twitter, links and videos. Read full review Likelihood to Renew the balance between quality and price si perfectperfect for agency that have many client to manage, because it helps us to save time (we don't have to plan content from every single account, only one click to look at different community and moderate...)it also help the team works: senior can review content direcly from emplifi; labeling DM/comments as done help us to track where a collegue stop and we have to startIt makes the content approval from clients very easy
Read full review Quite simply, there is no other option out there with the amount of data we can get from Topsy. Others (like Radian6) have a large amount of data, but it isn't as easy to find, and creating reports is too cumbersome. Report generation in Topsy takes seconds, not minutes
Read full review Usability In common features, using daily, it's pretty easy to understand what to do. But when it's about creating dashboards and analysing metrics, not everything it's easy to understand.
Read full review Support Rating We have a dedicated Customer Success manager, and that is very helpful. Anytime we have questions or need support, they are always there to answer. If thety do not know the solution, they always go around the bend to find one and provide it to us. They are always very kind.
Read full review The few times we have asked questions, they were answered instantly by our own account rep
Read full review Online Training The online training was fine but, in the end, the best way to learn any product is by actually using it.
Read full review Implementation Rating The platform is so easy to understand that no "expensive consulting firm" is necessary to implement it!
Read full review Alternatives Considered Not only have we used other tools, we reviewed a few tools before deciding to move forward with Emplifi Social Marketing Cloud. Cost was definitely a factor, but also account management and responsiveness. The fact TikTok was available for community management was a key consideration at the time we decided to go with Emplifi Social Marketing Cloud as well. Overall, it was the comprehensiveness of the tool vs. competitors that led us to choose Emplifi Social Marketing Cloud. Its AI and unified management capabilities have been great for our needs.
Read full review Return on Investment We are still new to the product, but we anticipate a very positive ROI in regard to our sponsored content and being able to accurately report to clients. We also anticipate a very positive ROI internally as we will be much more equipped with data, allowing us to focus resources on content that is performing well. Read full review Immediate access to campaign performance data in social. Our sales team regularly requests metrics from campaigns several years old, and with Topsy, we can dig in and find it. This assists in helping them in their sales pitches to new clients and renewing deals with previous clients. Read full review ScreenShots Emplifi Social Marketing Cloud Screenshots