Emplifi Social Marketing Cloud vs. Wrike

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Emplifi Social Marketing Cloud
Score 8.1 out of 10
Mid-Size Companies (51-1,000 employees)
Brands can use Emplifi Social Marketing Cloud to elevate their social media presence, engage with customers, and gather insights for real-time business decisions. With solutions covering content creation, scheduling and publishing, analytics, UGC, social listening, influencer marketing, community management, and social care, Emplifi provides a suite of tools to meet social media needs. Data and Automated workflows: Emplifi unifies teams across social media marketing,…N/A
Wrike
Score 8.2 out of 10
Mid-Size Companies (51-1,000 employees)
Wrike is a project management and collaboration software. This solution connects tasks, discussions, and emails to the user’s project plan. Wrike is optimized for agile workflows and aims to help resolve data silos, poor visibility into work status, and missed deadlines and project failures.
$10
per month per user
Pricing
Emplifi Social Marketing CloudWrike
Editions & Modules
No answers on this topic
Wrike Free
$0
per month per user
Wrike Team
$10
per month per user
Wrike Business
$24.8
per month per user
Wrike Enterprise
Request a quote
per month per user
Pinnacle
Request a quote
per month per user
Offerings
Pricing Offerings
Emplifi Social Marketing CloudWrike
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsA monthly billing contract is also available.Every premium plan begins with a 14-day trial period.
More Pricing Information
Community Pulse
Emplifi Social Marketing CloudWrike
Top Pros
Top Cons
Features
Emplifi Social Marketing CloudWrike
Project Management
Comparison of Project Management features of Product A and Product B
Emplifi Social Marketing Cloud
-
Ratings
Wrike
7.8
733 Ratings
2% above category average
Task Management00 Ratings8.5727 Ratings
Resource Management00 Ratings7.7615 Ratings
Gantt Charts00 Ratings7.9516 Ratings
Scheduling00 Ratings7.8636 Ratings
Workflow Automation00 Ratings7.6620 Ratings
Team Collaboration00 Ratings8.5726 Ratings
Support for Agile Methodology00 Ratings7.7375 Ratings
Support for Waterfall Methodology00 Ratings8.1336 Ratings
Document Management00 Ratings7.3612 Ratings
Email integration00 Ratings7.3553 Ratings
Mobile Access00 Ratings7.5531 Ratings
Timesheet Tracking00 Ratings7.8333 Ratings
Change request and Case Management00 Ratings7.723 Ratings
Budget and Expense Management00 Ratings7.7254 Ratings
Professional Services Automation
Comparison of Professional Services Automation features of Product A and Product B
Emplifi Social Marketing Cloud
-
Ratings
Wrike
7.8
254 Ratings
4% above category average
Quotes/estimates00 Ratings8.21 Ratings
Invoicing00 Ratings7.31 Ratings
Project & financial reporting00 Ratings7.8250 Ratings
Integration with accounting software00 Ratings7.9146 Ratings
Best Alternatives
Emplifi Social Marketing CloudWrike
Small Businesses
Growave
Growave
Score 9.4 out of 10
Stackby
Stackby
Score 9.4 out of 10
Medium-sized Companies
Sprout Social
Sprout Social
Score 8.5 out of 10
Planview AgilePlace
Planview AgilePlace
Score 9.4 out of 10
Enterprises
Sprout Social
Sprout Social
Score 8.5 out of 10
Planview AgilePlace
Planview AgilePlace
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Emplifi Social Marketing CloudWrike
Likelihood to Recommend
9.0
(74 ratings)
8.4
(767 ratings)
Likelihood to Renew
9.1
(6 ratings)
8.8
(96 ratings)
Usability
7.3
(2 ratings)
8.3
(87 ratings)
Availability
-
(0 ratings)
8.9
(18 ratings)
Performance
-
(0 ratings)
7.3
(15 ratings)
Support Rating
9.3
(42 ratings)
9.3
(85 ratings)
In-Person Training
-
(0 ratings)
7.6
(4 ratings)
Online Training
6.0
(1 ratings)
8.3
(11 ratings)
Implementation Rating
9.1
(2 ratings)
9.1
(30 ratings)
Configurability
-
(0 ratings)
6.1
(10 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
6.6
(3 ratings)
Ease of integration
-
(0 ratings)
7.1
(5 ratings)
Product Scalability
-
(0 ratings)
7.7
(10 ratings)
Professional Services
-
(0 ratings)
7.0
(3 ratings)
Vendor post-sale
-
(0 ratings)
6.2
(6 ratings)
Vendor pre-sale
-
(0 ratings)
5.6
(6 ratings)
User Testimonials
Emplifi Social Marketing CloudWrike
Likelihood to Recommend
Emplifi Inc
For all general Direct Message management, Emplifi Social Marketing Cloud is great. It keeps conversations organized and allows team members to do all their work in one platform. For public facing social management, there may be some gaps when you are not the top level poster of content, and sometimes gaining context in lengthy exchanges can be easier read on native platforms.
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Wrike
Well suited to manage work across a large team. Easy to setup. I would recommend a less expensive price point. This has been the biggest issue with Wrike in my opinion. Compared to other PM systems, Wrike is always the most expensive. My team members also give the feedback that things are hard to find or that the projects get “weedsy” (because there are too many tasks/subtasks/etc.)
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Pros
Emplifi Inc
  • Publishing - takes a bit of time, but publishing all content together makes planning and execution much more efective
  • Community - really simple one board collecting of all our social messages makes replying simple
  • dashboards - widgets and customisation allow for multiple dashboards tracking various campaigns and goals
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Wrike
  • Wrike has been consistent in emailing any updates or changes to each person involved in each task.
  • Wrike has a simple to navigate website, with quick access to each task.
  • Wrike keeps all data files located at the top of the task for quick reference, which makes it easier for each team member to find.
  • Wrike adds date tags as well as any edited or deleted notes where we are able to cross-reference any major changes that may have been made.
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Cons
Emplifi Inc
  • We would like to add more public profiles at no cost
  • In the approval workflow, it would be great if one person could serve 2 roles such as both Content Creator and Publisher.
  • When our Publisher changes the posting date, it has to run through the approval workflow all over again. This is unnecessary as she is merely changing the date.
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Wrike
  • The email notifications that are automatically sent from Wrike when something is done are easy for users to miss or ignore.
  • Reporting can be limited. You have to create workarounds for collecting/storing the name of the person submitting the form in instances where they do not have their own Wrike license.
  • A more user-friendly interface, especially for those less familiar with project management software, would enhance overall accessibility.
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Likelihood to Renew
Emplifi Inc
the balance between quality and price si perfectperfect for agency that have many client to manage, because it helps us to save time (we don't have to plan content from every single account, only one click to look at different community and moderate...)it also help the team works: senior can review content direcly from emplifi; labeling DM/comments as done help us to track where a collegue stop and we have to startIt makes the content approval from clients very easy
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Wrike
I wish that Wrike had more drag and drop functionality that would be connected to assignee and also I wish that the finish date of a task would update to the date where you checked completed. It does not do that. Also finishing a task doesn't move the start date of the next task it "protects your time in that way", but our management team wants us to quickly see what we have down the pipeline rather than having to scroll down the list of upcoming tasks.
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Usability
Emplifi Inc
In common features, using daily, it's pretty easy to understand what to do. But when it's about creating dashboards and analysing metrics, not everything it's easy to understand.
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Wrike
Wrike is an intuitive platform that allows users to easily create and manage workflows, addressing various team needs. The automation features in the standard version are certainly useful for handling basic tasks, such as setting reminders, changing statuses, and automatically assigning tasks. These automations greatly simplify daily operations and help keep projects organized with minimal oversight.However, in the standard version, automations are somewhat limited when it comes to handling more complex workflows. For example, if you need to integrate projects with tasks or automate more intricate processes involving multiple stages or dependencies, the basic version of Wrike may not be sufficient. In these cases, Wrike Integrate becomes a game-changer, offering more customization options and allowing for more sophisticated and interconnected automations, further optimizing complex workflows.In summary, the standard version covers common automation needs, but for more advanced requirements, Wrike Integrate is highly recommended.
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Reliability and Availability
Emplifi Inc
No answers on this topic
Wrike
Over two years of (almost) daily usage without outages. Don't remember any errors. I give it 9 only because some Wrike plugins (for online document edit) are based on NPAPI architecture. These types of plugins are being phased out in new browsers, and NPAPI plugins are disabled by default in recent versions of Chrome so you have to do some browser adjustments when you switch browsers or move to another computer.
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Performance
Emplifi Inc
No answers on this topic
Wrike
Wrike tasks loads fine, but I hate clicking files and wait for a bit of time since it is powerpoint or word, Wrike assumes I want to open those on Wrike. My suggestion is to link it to office 365 so we do not need Wrike based decoder for PPTX and DOCX
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Support Rating
Emplifi Inc
We have a dedicated Customer Success manager, and that is very helpful. Anytime we have questions or need support, they are always there to answer. If thety do not know the solution, they always go around the bend to find one and provide it to us. They are always very kind.
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Wrike
We've had so many questions during the establishment of Wrike for our team, and the Wrike support team has exceeded our expectations. Our team is naturally curious, and the Wrike support team has always been willing to hold conversations about how we can make an idea work, to show us hidden features that delight us, and to help us plan ways to build out projects efficiently. They meet our questions with multiple solutions and best practices
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In-Person Training
Emplifi Inc
No answers on this topic
Wrike
We had staff in person provide some training
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Online Training
Emplifi Inc
The online training was fine but, in the end, the best way to learn any product is by actually using it.
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Wrike
I love the Wrike training options. Wrike Discover has tons of courses, learning plans, certifications, etc. This is an area where Wrike definitely shines! I wish these resources were more in your face for new people, because it seems like a lot of coworkers didn't know all of this training was available to them.
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Implementation Rating
Emplifi Inc
The platform is so easy to understand that no "expensive consulting firm" is necessary to implement it!
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Wrike
There are a lot of bells and whistles in Wrike, and not all of it is easy or intuitive to understand once it's plopped in your lap. It's easier when there are a few choice people who understand Wrike as a platform and articulate it in such a way where it makes it easy to pass it along to others in the group
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Alternatives Considered
Emplifi Inc
Not only have we used other tools, we reviewed a few tools before deciding to move forward with Emplifi Social Marketing Cloud. Cost was definitely a factor, but also account management and responsiveness. The fact TikTok was available for community management was a key consideration at the time we decided to go with Emplifi Social Marketing Cloud as well. Overall, it was the comprehensiveness of the tool vs. competitors that led us to choose Emplifi Social Marketing Cloud. Its AI and unified management capabilities have been great for our needs.
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Wrike
I have not used other products except Microsoft Teams channels with file sharing and standard sharing from Adobe, text and email messaging, and Zoom/gotomeeting sharing. This is the first product that I have used that had the functionality and platform where the sharing is simplistic. It is better than standard sharing through email or other simple forms because everything stays together.
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Contract Terms and Pricing Model
Emplifi Inc
No answers on this topic
Wrike
company purchase
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Scalability
Emplifi Inc
No answers on this topic
Wrike
The sky is the limit for what can be done in Wrike. We started with 1 use case and within 5 months we migrated several key business practices over to Wrike because they were easier to manage. Use cases so far: process improvement, management review, corrective actions, maintenance requests, month-end financial closing, and document management. As we grow, it's easy to imagine putting even more into Wrike where it becomes a cornerstone for how we do business
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Professional Services
Emplifi Inc
No answers on this topic
Wrike
not sure
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Return on Investment
Emplifi Inc
  • We are still new to the product, but we anticipate a very positive ROI in regard to our sponsored content and being able to accurately report to clients.
  • We also anticipate a very positive ROI internally as we will be much more equipped with data, allowing us to focus resources on content that is performing well.
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Wrike
  • Adding versions of a document streamlines our editing process, preventing us from reviewing outdated versions of a document. This feature saves time, especially when working with external contributors who may not know Wrike well.
  • Blueprints save time because we do not have to manually enter all the details when scheduling a recurring project.
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ScreenShots

Emplifi Social Marketing Cloud Screenshots

Screenshot of Advanced AnalyticsScreenshot of Content HubScreenshot of AI-Powered Content InspirationScreenshot of Unified Content CalendarScreenshot of Multi-platform PublisherScreenshot of Integrated UGC Suite

Wrike Screenshots

Screenshot of Resource ManagementScreenshot of Wrike TemplatesScreenshot of Team WorkloadScreenshot of Wrike ReportsScreenshot of Wrike apps & integrationsScreenshot of Wrike Gantt Chart