Endeca was a business intelligence platform for analyzing unstructured data, acquired by Oracle and since discontinued.
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Google Analytics 360
Score 8.4 out of 10
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Google Analytics 360 (formerly Google Analytics Premium) is an enterprise-level analytics solution that includes a full service suite of features offering a singular view of the consumer across platforms and devices. It also provides full integration with the Google stack, data-driven attribution, and the ability to optimize site content through content experiments.
Best fit for this product: - Advanced or Sophisticated Enterprise Search platform: If you spend effort on your search capabilities, Endeca is the tool. - If you are looking for capabilities to search and navigate similar to a relational-database system, then Endeca is not the best fit. - If you are spending effort to drive customer experience, especially around customer interaction with your web application, Endeca can help with that in a multichannel environment.
As I have discussed previously their insights were very useful. The second thing is since it is a Google product you will connect the data very easily from other platforms like Bigquery, Google Drive, etc. and even you can connect Google marketing platform. through this tool, you can track your live campaign how they were performing, and how it will be engaging your customer as well.
Provides exact, correct counts of items in its dimensions.
Allows for flexible, out-of-the-box boosting of content (based on combo of any/all of: user profile, date, dimension being browsed and search keyword).
It has a reasonably good admin interface for the administration of boosting/promotion rules for the business user.
It is an excellent cloud analytics platform that is easy to install and configure and easy to deploy and use, allowing us to measure web traffic and other tools.
It is an entirely online tool; it does not take up hard disk space like other desktop tools.
Since this tool is draggable, Google is constantly adding more features.
Even beginners who do not have a custom dashboard can get information. If there is a problem somewhere on the site that needs to be investigated, Google Analytics 360 will notify you.
Generally I think there is a lot you can do within the tool, but as it is a Google product it means there is limited support - something which I think lets all of the platform stacks down
There could be more visual signifiers to identify if a feature is a normal or 360 feature. This would mean you can really get to grips with what the extra more advanced elements are
If the solution is implemented well and the business understands the purpose of the Endeca stack, it offers a great way for a business to explore and benefit from its existing data. From my experience, the Endeca solution has exposed data patterns to a business that were not thought about or explored before because of the lack of available tools to properly expose these patterns
Google Analytics 360 is an upgraded version of the most widely used web/app analytics tracking tools in the market. The price is stable and predictable making it a long-term product of choice. It's easy to use and pairs so well with other Google Marketing Platform products.
The system itself is very usable, and with proper training is very sensible in its organization and method of operation. There are some downsides in initial setup in the way things are imported (or not in some cases) in setting up properties and dimensions. Overall however it's amazingly flexible in terms of the content it can index and make available for search.
The UI is very easy to navigate and use. The features are well designed and intuitive. As long as the user has a good understanding of basic digital analytics definitions and capabilities, this tool should be quite easy to use. I consider Google Analytics Premium to be the easiest of all of the enterprise solutions out there to use.
Support has been very good, and the trainers for the various Endeca courses have all been very willing to help long after the classes have been completed, so in the instances where we're waiting on support from Oracle, it's often that the members of their training arm can help us out as well.
If you purchase Premium through a reseller like LunaMetrics, you are going to be taken care of. The additional amount of support and services that a reseller provides to make sure you have the best experience with the product is the reason why the reseller program exists to begin with. Support doesn't have to be just reactive, it can be proactive as well.
The training is actually really good, and absolutely necessary - although this is software that has great documentation, the documentation itself is so vast, that it would be difficult to learn haphazardly, not to mention being incredibly time consuming to do so. Online training probably would have been fine except for the fact that having someone look over your shoulder to see where you're going wrong is helpful. This also allowed our team to sit in a single room and converse about functionality, etc. that would have been difficult to facilitate via an online class.
We did some online Q&A with the Oracle team, but I would definitely recommend doing an in person class if you have a large team that will be attending - there's definitely no replacements for a large class of technically oriented staff members who can drive conversation about specific topics that might surface.
There is a ton of information online about Google Analytics, but Google Analytics Premium users will have dedicated support and training from Google or an Authorized Reseller.
There were some features we were hoping to get implemented in this particular release of Endeca, but were unable to facilitate those requirements due mostly to timeline. Having seen several other implementations, we will definitely have future iterations to add functionality and improve upon our implementation of Endeca. For the time being, we are satisfied with our implementation as it turned out.
If you already have the basic version of GA installed, "getting" GA Premium happens immediately through a virtual flipping of the switch - no need to re-implement. You'll want to expand your use of custom dimensions and metrics (you get 10x the amount with Premium). Ideally, you'll be using a tag management solution to talk with GA Premium, in concert with implementing a dataLayer (to note, Google's Tag Manager platform is covered under the same GA Premium SLA, and it's free). There are some welcomed "configurations" with GA Premium, such as integrating with DoubleClick products, activating data driven attribution models, and building roll-up executive reports - but all of these are easy point and click solutions. In comparison with any other enterprise analytics solution, implementing GA and GA Premium is traditionally easier and more flexible. And if you have any trouble or need an extra set of hands for implementation, GA Certified Partners like LunaMetrics can help
Oracle Endeca was the best option that we evaluated by far. It gave us the most flexibility and ability to meet our objectives and had features that were not offered by the competing products we evaluated, but which we very much wanted, and this was why we decided to go with Oracle Endeca versus another platform
Unless you have very complex and edge case analytics needs, Google Analytics [360 (formerly Google Analytics Premium)] is likely going to be the best choice. From both a cost and usability stand point, Google wins. Adobe has the edge case when you need to create really custom reports, dimensions, metrics, etc. In my experience, this is rarely the case and you end up biting off more than you can chew. Stick with Google unless you are or plan on hiring an Adobe Analytics expert.
It is a searching tool, and hard to estimate its impact on conversion.
It does its job regarding better searching; In terms of efficiency, it's hard to say: it has big learning curve. It requires a dedicated Endeca developer to work on it.
