Demandbase One

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Demandbase One
Score 8.4 out of 10
N/A
Demandbase One is a a go-to-market platform that unites sales and marketing teams around rich, reliable Account Intelligence, activated wherever customers are interact with: in advertising, account-based experience (ABX), sales, and across systems. This helps users spot opportunities earlier, engage more intelligently, and close deals faster.N/A
Pricing
Demandbase One
Editions & Modules
No answers on this topic
Offerings
Pricing Offerings
Demandbase One
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
No
Entry-level Setup FeeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Demandbase One
Considered Both Products
Demandbase One
Chose Demandbase One
Demandbase had a higher account match rate for our known and unknown accounts. We also leverage in-platform advertising a lot for our targeted account approach and Demandbase has an exceptional platform for this use case. The most impactful difference was the relationship we …
Chose Demandbase One
We selected Demandbase based on their premium B2B DSP, their integrations with third party ad sites and our CRM and tech stack.

Their intent signals and ability to integrate the data we have in Demandbase to GCP through their DataStream product to build our own models and …
Chose Demandbase One
Demandbase is a more cost-effective alternative. The platform seems more intuitive and easier to use than other products reviewed. I like how it offers engagement tracking, display advertising, orchestration capabilities and website personalization into one platform.
Chose Demandbase One
I wasn't part of the decision-making back then so I wasn't examining competitors or similar services.
Chose Demandbase One
I prefer Demandbase due to its superior data quality, integrations, personalization, sales enablement, and customer support.
Chose Demandbase One
Demandbase has all of the features needed to run a successful ABM program, from engagement data, to ad targeting and is super easy to use. We chose Demandbase over the others because it included all of the features we were looking for, where others fell short. We have also used …
Chose Demandbase One
Its the leader in the Forrester Wave for a reason.
Chose Demandbase One
Easier, more intuitive platform. Strong customer support and extensive onboarding and training to ensure our team is able to launch campaigns and pivot as necessary without the need for support.
Chose Demandbase One
I have used Engagio (earlier version of Demandbase) before we began using the updated version. We have an internal tool that we've used to help with the intent to buy data. The tool lets us know who is searching for similar products to ours and scores how likely they are to …
Chose Demandbase One
Demandbase has its own intent data, and we can also integrate other party intent data like Bombora, but that is optional. We like their office hours so that we do not need to spend an extra dollar to get expert help. The price point is also very justified for everything we get …
Chose Demandbase One
I haven't used other competitive products, which makes me a Demandbase champion. I don't want to use other products.
Chose Demandbase One
Demandbase seems to be the clear leader in the ABM space. Zoominfo intent would be a similar item.
Chose Demandbase One
Demandbase provides easy-to-understand analytics and real-time insights (24 hours) that are friendly to the marketing team. My team is able to leverage the data provided from Demandbase to see how our target accounts engaged with our web properties down to the number of times …
Chose Demandbase One
We are actually in the process of migrating all Engagio capabilities to Triblio. While Engagio is part of DemandBase which can do ABM ad serving, that's still a different module and additional cost is required to activate the ABM side of the functionality. Triblio has tied all …
Chose Demandbase One
Zoom info and Sales Navigator have been used as well as Marketo.
Chose Demandbase One
ZoomInfo has begun to offer similar tools but also provided data purchasing. Demandbase is much more focused on intent-based marketing and advertising than ZoomInfo. I do not believe that the two products fit the same niche entirely, but it appears that intent-based information …
Chose Demandbase One
Demandbase was one of the first ABM partners in the space that I am aware of currently. While Terminus is cheaper, it does not have the same audience identity graphs and segmentation capabilities of Demandbase. This was the major differentiating factor in selection.
Chose Demandbase One
Engagio is best in giving you the "HOT LEAD" to understand the impact of marketing on our Target account. The visualization and reporting of Engagio is best than other ABM tool. There are many Product is market but the development and Changes in the Software Engagio is making …
Chose Demandbase One
Demandbase is far more detailed and accurate.
Chose Demandbase One
We still use LinkedIn for accounts that Demandbase does not have enough contacts to target. Overall the tracking on engagement is much better on Demandbase.
Chose Demandbase One
ZoomInfo has an Intent feature, but it is a significant addition and we haven't used it yet. From the video shown to us customers, it looks to be very similar, however ZoomInfo falls behind Demandbase in a number of categories and I'm unaware of them offering targeted …
Chose Demandbase One
It's more account focussed and the UI is just easier to look at when taking in all the information in front of you. Salesforce I find to be too cluttered and a pain when it comes to creating accounts and contact views. Engagio is simple and highly recommended on my end!
Chose Demandbase One
Engagio allows us to gain valuable insight at the account-level when other software only allowed us to get a snapshot on a contact/lead level. While Engagio doesn't always play perfectly nice with Marketo, we haven't found it to be a big issue, and we're able to use it in many …
Top Pros
Top Cons
Features
Demandbase One
Engagement
Comparison of Engagement features of Product A and Product B
Demandbase One
8.7
5 Ratings
7% above category average
Automated routing and prioritization8.53 Ratings
Customer interaction histories8.65 Ratings
Syndicated content8.62 Ratings
Personalization9.05 Ratings
Engagement data tracking8.65 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Demandbase One
8.5
5 Ratings
7% above category average
Ad campaign creation8.45 Ratings
Display advertising9.15 Ratings
Contextual advertising8.24 Ratings
Social advertising8.24 Ratings
Ad reporting and analytics8.45 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Demandbase One
9.0
5 Ratings
13% above category average
Standard visitor segmentation8.85 Ratings
Behavioral visitor segmentation9.05 Ratings
ABM sales intelligence9.15 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
Demandbase One
8.8
5 Ratings
12% above category average
3rd party intent signals9.05 Ratings
Downstream intent signals8.24 Ratings
Account identification9.15 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
Demandbase One
9.1
5 Ratings
8% above category average
Automated workflow & orchestration9.15 Ratings
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Demandbase One
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Score 9.4 out of 10
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Score 9.4 out of 10
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User Ratings
Demandbase One
Likelihood to Recommend
9.1
(50 ratings)
Likelihood to Renew
10.0
(12 ratings)
Usability
9.0
(2 ratings)
Support Rating
10.0
(10 ratings)
Online Training
9.0
(1 ratings)
Implementation Rating
10.0
(4 ratings)
User Testimonials
Demandbase One
Likelihood to Recommend
Demandbase
Demandbase is a must have at our company. From an advertising standpoint it has allowed us to scale our ABM strategies and exceed benchmarks in our display ads. Our sales users are spending less time researching accounts and more time selling as Demandbase makes it easy for them to get alerted when accounts are showing intent and engagement with our business. I'm looking forward to the release of the multiple account journey product update, which will allow us to see how accounts are engaging with our other product areas and where we are missing the mark with engaging with those accounts who may be showing buyer signals with a particular GTM
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Pros
Demandbase
  • The Demandbase UI is user-friendly, easy to navigate and super intuitive.
  • Ad Targeting and budgeting is very concise, the platform tells you how much reach and spend you can expect for each campaign.
  • Person-based ad targeting, they are one of the only platforms that offers this which is a game changer.
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Cons
Demandbase
  • Under the "highlighted" section there are only 6 accounts to see. It would be nice to have more than 6.
  • The engagement is rated in "minutes" while that's not really what is being scored. It's a little confusing as to how their engagement is scored.
  • It would be nice to be able to mute or hide of some contacts that we have already spoken to so that it opens space for other prospects.
  • Overall happy with the product
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Likelihood to Renew
Demandbase
We expect to see good success in creating personalized experiences using Demandbase. This has allowed us to create industry specific visitor site experience as well as account specific site experience. This is expected to lead to higher conversion on the site. Therefore, we are very much likely to continue to use it.
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Usability
Demandbase
Demandbase does have a learning curve, but once you get into it, the platform becomes very easy to use overall. I had a couple of sessions with our reps to have training sessions. After I was established, the only time I need help is with updates to the platform.
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Support Rating
Demandbase
I don't deal a whole lot with the customer support, focused more on the use of it but from my experience, it's been fine. They've replied to my issues in a timely manner, never more than a day. The advertising team might be another story but I can't speak directly to that.
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Online Training
Demandbase
We were able to implement quickly.
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Implementation Rating
Demandbase
The consultant did a fantastic job in integrating Demandbase with Adobe Insight so we could leverage it to full potential. We also customized the industry groups specific to our company.
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Alternatives Considered
Demandbase
Demandbase had a higher account match rate for our known and unknown accounts. We also leverage in-platform advertising a lot for our targeted account approach and Demandbase has an exceptional platform for this use case. The most impactful difference was the relationship we have with our account team and how they continually ensure our success.
Read full review
Return on Investment
Demandbase
  • Demandbase has helped me close business by focusing my lead generation efforts on companies that I know are interested in my services or use products that I consult on
  • At Salesforce.com, I used Demandbase to alert sales about companies that are "actively" looking at our products, which led to faster close times and increased revenues
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