Kentico Xperience vs. Optimizely Customized Commerce

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Kentico Xperience
Score 7.1 out of 10
N/A
Kentico is a web content management system for building websites, online stores, intranets, and Web 2.0 community sites. Kentico CMS uses ASP.NET and Microsoft SQL Server for development via its Portal Engine, using Visual Studio, or through Microsoft MVC.
$9,999
Subscription license
Optimizely Customized Commerce
Score 8.8 out of 10
N/A
Optimizely Customized Commerce is a headless PaaS commerce solution built to scale commerce results for enterprise brands.N/A
Pricing
Kentico XperienceOptimizely Customized Commerce
Editions & Modules
Kentico Xperience Business
$9,999 / year
Subscription license
Kentico Xperience Business
$14,999
Perpetual license
Kentico Xperience Enterprise
$17,999 / year
Subscription license
Kentico Xperience Enterprise
$29,999
Perpetual license
Kentico Xperience Corporate
Upon request
No answers on this topic
Offerings
Pricing Offerings
Kentico XperienceOptimizely Customized Commerce
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalRequired
Additional Details
More Pricing Information
Community Pulse
Kentico XperienceOptimizely Customized Commerce
Considered Both Products
Kentico Xperience

No answer on this topic

Optimizely Customized Commerce
Chose Optimizely Customized Commerce
Episerver was by far the most user friendly content platform allowing our business to easily manage the content with ease resulting in an overall productivity increase and time for the team to spend less time doing content management and more time managing the personalization …
Top Pros
Top Cons
Features
Kentico XperienceOptimizely Customized Commerce
Security
Comparison of Security features of Product A and Product B
Kentico Xperience
7.1
24 Ratings
12% below category average
Optimizely Customized Commerce
-
Ratings
Role-based user permissions7.124 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Kentico Xperience
7.5
21 Ratings
7% below category average
Optimizely Customized Commerce
-
Ratings
API8.020 Ratings00 Ratings
Internationalization / multi-language7.018 Ratings00 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Kentico Xperience
7.0
25 Ratings
8% below category average
Optimizely Customized Commerce
-
Ratings
WYSIWYG editor8.024 Ratings00 Ratings
Code quality / cleanliness7.125 Ratings00 Ratings
Admin section7.225 Ratings00 Ratings
Page templates7.125 Ratings00 Ratings
Library of website themes5.812 Ratings00 Ratings
Mobile optimization / responsive design8.023 Ratings00 Ratings
Publishing workflow6.224 Ratings00 Ratings
Form generator7.024 Ratings00 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Kentico Xperience
6.9
25 Ratings
3% below category average
Optimizely Customized Commerce
-
Ratings
Content taxonomy6.324 Ratings00 Ratings
SEO support7.224 Ratings00 Ratings
Bulk management5.124 Ratings00 Ratings
Availability / breadth of extensions7.924 Ratings00 Ratings
Community / comment management7.923 Ratings00 Ratings
Online Storefront
Comparison of Online Storefront features of Product A and Product B
Kentico Xperience
-
Ratings
Optimizely Customized Commerce
7.5
26 Ratings
2% below category average
Product catalog & listings00 Ratings8.525 Ratings
Product management00 Ratings4.825 Ratings
Bulk product upload00 Ratings8.721 Ratings
Branding00 Ratings5.223 Ratings
Mobile storefront00 Ratings7.020 Ratings
Product variations00 Ratings7.021 Ratings
Website integration00 Ratings8.724 Ratings
Visual customization00 Ratings8.623 Ratings
CMS00 Ratings8.925 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
Kentico Xperience
-
Ratings
Optimizely Customized Commerce
8.7
19 Ratings
14% above category average
Abandoned cart recovery00 Ratings8.615 Ratings
Checkout user experience00 Ratings8.719 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
Kentico Xperience
-
Ratings
Optimizely Customized Commerce
8.8
17 Ratings
6% above category average
eCommerce security00 Ratings8.817 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
Kentico Xperience
-
Ratings
Optimizely Customized Commerce
7.1
25 Ratings
5% below category average
Promotions & discounts00 Ratings8.421 Ratings
Personalized recommendations00 Ratings8.521 Ratings
SEO00 Ratings4.421 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
Kentico Xperience
-
Ratings
Optimizely Customized Commerce
8.1
25 Ratings
4% above category average
Multi-site management00 Ratings8.620 Ratings
Order processing00 Ratings8.819 Ratings
Inventory management00 Ratings8.815 Ratings
Shipping00 Ratings8.716 Ratings
Custom functionality00 Ratings5.723 Ratings
Best Alternatives
Kentico XperienceOptimizely Customized Commerce
Small Businesses
Progress Sitefinity
Progress Sitefinity
Score 7.6 out of 10
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Medium-sized Companies
Tridion
Tridion
Score 9.0 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
Enterprises
Tridion
Tridion
Score 9.0 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
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User Ratings
Kentico XperienceOptimizely Customized Commerce
Likelihood to Recommend
9.0
(44 ratings)
8.6
(26 ratings)
Likelihood to Renew
9.1
(22 ratings)
4.6
(2 ratings)
Usability
9.0
(3 ratings)
7.4
(7 ratings)
Support Rating
9.1
(4 ratings)
8.2
(1 ratings)
Implementation Rating
10.0
(1 ratings)
2.7
(1 ratings)
Vendor post-sale
9.1
(1 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(1 ratings)
-
(0 ratings)
User Testimonials
Kentico XperienceOptimizely Customized Commerce
Likelihood to Recommend
Kentico software
Kentico is a robust and flexible CMS platform that is great for managing multiple websites and multiple environments (dev, stage, and production for instance). It makes content management very easy and makes it easy to keep the environments synced with the same content. However, the Kentico CMS does require a bit more technical understanding to get it set up properly and requires a bit more effort and support than, say, free open-source options.
Read full review
Optimizely
Our experience may be unique because we opted for an Epi core team to implement our website/console set-up and connection to our PIM and ERP. The experience may have been different with a 3rd party or it may not have. That said, we have been live with our primary website for almost 2 years and I still do not consider it was ever "done". We have been going back and forth on functionality issues and bugs since launch. I have low confidence that changes made the previous day will 100% be online the next - so my team rechecks the work they did the previous day to ensure everything is online. The addition of a second channel and enhancement requests have compounded the issues. I feel this product would work fine with singular or less complex market SKU offerings.
Read full review
Pros
Kentico software
  • I love the intuitive top and left navigation within the content management platform. I can easily find what section, sub-section, and page I'm looking to edit
  • For creating content, the WYSIWYG editor is so intuitive; it feels like you're working on an MS Word doc!
  • The tab for adding metadata in simple fields takes away the headache of having to hunt and peck through code to add H1 tag, page description etc.
  • The image library is easy to edit and manage
Read full review
Optimizely
  • Episerver has a robust discount engine. This engine, combined with "visitor groups" allow our marketing department to categorize customers and offer a variety of discounts to targeted customers at specific times.
  • Episerver has a full-featured, storefront experience that can handle everything you might want for an e-commerce website.
  • Episerver offers A/B testing that can be helpful for trying out new content ideas and tracking the results.
Read full review
Cons
Kentico software
  • Kentico needs to invest in more enterprise class environment management utilities -- example: global CDN support via the CMS is sorely lacking. There are work-arounds, but it should be more elegant.
  • The Kentico staging module could be improved to support the concept of bundled releases. Current staging module functionality is good, but could be improved.
  • Kentico ecommerce support is a touch immature. While content management is superb, Kentico lags in this area when compared to many open source ecommerce engines.
  • Kentico is lacking MVC support. 99% of the time this isn't an issue for the end-user or business user, but can be a hurdle for technology teams depending on the team's makeup.
Read full review
Optimizely
  • Support. Episerver used to have direct support and access to the tech team to discuss and resolve issues. The new support portal is not enough for developer needs.
  • Quality Assurance. We find issues in the Episerver code that should have been resolved in QA before release.
  • Sales. Episervers sells the framework as a solution while showing Alloy. While it helps Episerver sell more, it puts the implementation partner into trouble as the client thinks they bought the solution. Episerver does not provide a solution. It provides a framework that you can build a solution on.
Read full review
Likelihood to Renew
Kentico software
We are locked into Kentico for the long haul. It provides us with an easy and flexible solution for a very non technical company to create a site and have the features they want, especially with the inclusion of EMS into our license. Now we have a true platform to build and grow our solutions.
Read full review
Optimizely
Really want to be able to spend more time and resources on rolling out new things with Episerver but at the moment we seem to be fixing alot of issues and pain points with the way our system was setup.
Read full review
Usability
Kentico software
It seriously is one of the best interfaces I have ever used. I also love the fact that I can use UI personalization to secure any functionality by user or role that I don't want that role to have access to. The best part is the customization of the UI, I can add in any button, tab, or menu item I want through it, no code required.
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Optimizely
The administrative interface is largely intuitive and relatively easy to use. The complexity of business needs and ability to customize can affect this (i.e. you have to set up and develop with the user in mind), but the basic structure is largely solid. There are some areas of redundancy (such as Commerce Manager overlapping with other administrative areas) that can sometimes cause confusion or offer some functions in one place, whereas other related functions are managed on a completely different page.
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Support Rating
Kentico software
Their support staff is friendly, knowledgeable, and will work with you until your issue is fixed. This could take a few phone calls back and forth, but they are very diligent in helping you.
Read full review
Optimizely
We had an incredible team at Episerver Supporting us with the go live, reviewing our integration, and pushing our integration partner to deliver a quality product
Read full review
Implementation Rating
Kentico software
The system provides many opportunities to integrate and enhance the platform and makes it easy to do so.
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Optimizely
Fully understand what is OOTB feature of the platform before proceeding to develop. Then implement a customization of key features once you can prove they are working as OOTB to make them more user friendly and productive for the business. Eg pre order and e gift card
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Alternatives Considered
Kentico software
I've used Sitecore, Ektron, Joomla!, WordPress, and SharePoint (if you want to count that as a competitor for CMS). Kentico 8 blows them all out of the water. Nothing is more intuitive in the way that content is created, the way the site is setup, and how efficient rollouts can be with Content Staging.
Read full review
Optimizely
Optimizely Commerce Cloud offers a very wide range of features for admin users. There is less a need for an IT specialist or programmer to be involved when changes need to be made.
Read full review
Return on Investment
Kentico software
  • Kentico has enabled faster speed to market for SMEs. They are empowered to enter content them selves while still having that content go through editorial review to ensure tone of voice and brand are maintained.
  • Deploying Kentico has freed up web developer resources from manual content entry enabling them to build more useful solutions to support the business efforts
  • Tapping into the Kentico event pipelne allows us to trigger external system events when product content is published.
Read full review
Optimizely
  • Positive: We have a usable website - better than what we had before and we are seeing a constant increase in adoption.
  • Positive: Counter associates are using the website to help customers.
  • Negative: Too much time being spent QCing previous work.
Read full review
ScreenShots

Kentico Xperience Screenshots

Screenshot of Application listScreenshot of Marketing AutomationScreenshot of Kentico DashboardScreenshot of Data ProtectionScreenshot of Persona InsightsScreenshot of Campaign Management

Optimizely Customized Commerce Screenshots

Screenshot of Customizable checkout workflow to tailor customers checkout experience and increase conversions.Screenshot of Catalogs, custom attributes, UOM, catalog restrictions, and multiple sites are managed at once.Screenshot of Personalized promotions based on user web activity to drive conversion and increase average order value.Screenshot of Customized Recommendations ReportingScreenshot of Personalization