Optimizely Customized Commerce vs. Square Online

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Optimizely Customized Commerce
Score 8.8 out of 10
N/A
Optimizely Customized Commerce is a headless PaaS commerce solution built to scale commerce results for enterprise brands.N/A
Square Online
Score 7.8 out of 10
N/A
Square Online (formerly Weebly) is a basic content management system with blogging and eCommerce features. It can be utilized for building standard websites or specialized webpages for online stores.
$6
per month
Pricing
Optimizely Customized CommerceSquare Online
Editions & Modules
No answers on this topic
Personal
$9.00
per month
Professional
$16.00
per month
Performance
$29.00
per month
Free
Free
Free
Offerings
Pricing Offerings
Optimizely Customized CommerceSquare Online
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeRequiredNo setup fee
Additional DetailsPricing decreases when paid annually: Personal - $6/Month Professional$12/Month Performance - $26/Month
More Pricing Information
Community Pulse
Optimizely Customized CommerceSquare Online
Top Pros
Top Cons
Features
Optimizely Customized CommerceSquare Online
Online Storefront
Comparison of Online Storefront features of Product A and Product B
Optimizely Customized Commerce
7.5
26 Ratings
2% below category average
Square Online
-
Ratings
Product catalog & listings8.525 Ratings00 Ratings
Product management4.825 Ratings00 Ratings
Bulk product upload8.721 Ratings00 Ratings
Branding5.223 Ratings00 Ratings
Mobile storefront7.020 Ratings00 Ratings
Product variations7.021 Ratings00 Ratings
Website integration8.724 Ratings00 Ratings
Visual customization8.623 Ratings00 Ratings
CMS8.925 Ratings00 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
Optimizely Customized Commerce
8.7
19 Ratings
14% above category average
Square Online
-
Ratings
Abandoned cart recovery8.615 Ratings00 Ratings
Checkout user experience8.719 Ratings00 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
Optimizely Customized Commerce
8.8
17 Ratings
6% above category average
Square Online
-
Ratings
eCommerce security8.817 Ratings00 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
Optimizely Customized Commerce
7.1
25 Ratings
5% below category average
Square Online
-
Ratings
Promotions & discounts8.421 Ratings00 Ratings
Personalized recommendations8.521 Ratings00 Ratings
SEO4.421 Ratings00 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
Optimizely Customized Commerce
8.1
25 Ratings
4% above category average
Square Online
-
Ratings
Multi-site management8.620 Ratings00 Ratings
Order processing8.819 Ratings00 Ratings
Inventory management8.815 Ratings00 Ratings
Shipping8.816 Ratings00 Ratings
Custom functionality5.723 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
Optimizely Customized Commerce
-
Ratings
Square Online
7.0
28 Ratings
14% below category average
Role-based user permissions00 Ratings7.028 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Optimizely Customized Commerce
-
Ratings
Square Online
7.9
19 Ratings
3% above category average
API00 Ratings6.014 Ratings
Internationalization / multi-language00 Ratings9.915 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Optimizely Customized Commerce
-
Ratings
Square Online
7.1
40 Ratings
7% below category average
WYSIWYG editor00 Ratings9.033 Ratings
Code quality / cleanliness00 Ratings9.036 Ratings
Admin section00 Ratings9.736 Ratings
Page templates00 Ratings2.040 Ratings
Library of website themes00 Ratings2.040 Ratings
Mobile optimization / responsive design00 Ratings9.039 Ratings
Publishing workflow00 Ratings7.032 Ratings
Form generator00 Ratings9.033 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Optimizely Customized Commerce
-
Ratings
Square Online
6.6
37 Ratings
10% below category average
Content taxonomy00 Ratings7.123 Ratings
SEO support00 Ratings4.033 Ratings
Bulk management00 Ratings4.018 Ratings
Availability / breadth of extensions00 Ratings9.030 Ratings
Community / comment management00 Ratings9.027 Ratings
Best Alternatives
Optimizely Customized CommerceSquare Online
Small Businesses
Shopify Plus
Shopify Plus
Score 8.9 out of 10
Divi
Divi
Score 9.8 out of 10
Medium-sized Companies
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
Image Relay
Image Relay
Score 9.5 out of 10
Enterprises
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
Tridion
Tridion
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Optimizely Customized CommerceSquare Online
Likelihood to Recommend
8.6
(26 ratings)
9.0
(41 ratings)
Likelihood to Renew
4.6
(2 ratings)
10.0
(1 ratings)
Usability
7.4
(7 ratings)
9.0
(1 ratings)
Support Rating
8.2
(1 ratings)
-
(0 ratings)
Implementation Rating
2.7
(1 ratings)
-
(0 ratings)
User Testimonials
Optimizely Customized CommerceSquare Online
Likelihood to Recommend
Optimizely
Our experience may be unique because we opted for an Epi core team to implement our website/console set-up and connection to our PIM and ERP. The experience may have been different with a 3rd party or it may not have. That said, we have been live with our primary website for almost 2 years and I still do not consider it was ever "done". We have been going back and forth on functionality issues and bugs since launch. I have low confidence that changes made the previous day will 100% be online the next - so my team rechecks the work they did the previous day to ensure everything is online. The addition of a second channel and enhancement requests have compounded the issues. I feel this product would work fine with singular or less complex market SKU offerings.
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Block, Inc (Square)
If you are having students create websites or information pages about something they are studying in class, this is a great option. The fact that students can spend less time getting situated and learning the app and get right to work researching and creating their pages is great. For middle to high school, this is a fantastic app to use. However, if you want more nuanced analytics or want students to focus on blogging more than webpage building, this is limited.
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Pros
Optimizely
  • Episerver has a robust discount engine. This engine, combined with "visitor groups" allow our marketing department to categorize customers and offer a variety of discounts to targeted customers at specific times.
  • Episerver has a full-featured, storefront experience that can handle everything you might want for an e-commerce website.
  • Episerver offers A/B testing that can be helpful for trying out new content ideas and tracking the results.
Read full review
Block, Inc (Square)
  • Drag and drop interface makes it very easy to add all types of content, including images, text, video (and YouTube videos), embeddable applications and more.
  • It's very easy to set up navigation features like cascading menus and sticky navigation (where the menu stays put - may depend on the template chosen though).
  • A technical backend is fairly straight-forward for setting up a fav icon, 301 redirects, SEO, Google Analytics, etc.
Read full review
Cons
Optimizely
  • Support. Episerver used to have direct support and access to the tech team to discuss and resolve issues. The new support portal is not enough for developer needs.
  • Quality Assurance. We find issues in the Episerver code that should have been resolved in QA before release.
  • Sales. Episervers sells the framework as a solution while showing Alloy. While it helps Episerver sell more, it puts the implementation partner into trouble as the client thinks they bought the solution. Episerver does not provide a solution. It provides a framework that you can build a solution on.
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Block, Inc (Square)
  • Weebly doesn't have a lot of templates to choose from, so if you don't have any experience with CSS or HTML, it's hard to customize your site to an extent.
  • Weebly isn't fully SEO friendly. They don't allow you to add H1 tags to pages out of the box.
  • You can't create folder structures when it comes to web page URLs. You can put web pages under a main menu dropdown, but they don't allow you to put all sub-menu items in a structured folder (like site.com/folder/page-1 and site.com/folder/page-2).
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Likelihood to Renew
Optimizely
Really want to be able to spend more time and resources on rolling out new things with Episerver but at the moment we seem to be fixing alot of issues and pain points with the way our system was setup.
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Block, Inc (Square)
Weebly is consistently adding features that line up with our needs. The ease of use makes it the perfect program for us since we have users of multiple age brackets and knowledge of web design. We love that we can give users access to only the pages they are affiliated with
Read full review
Usability
Optimizely
The administrative interface is largely intuitive and relatively easy to use. The complexity of business needs and ability to customize can affect this (i.e. you have to set up and develop with the user in mind), but the basic structure is largely solid. There are some areas of redundancy (such as Commerce Manager overlapping with other administrative areas) that can sometimes cause confusion or offer some functions in one place, whereas other related functions are managed on a completely different page.
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Block, Inc (Square)
It is simple to use and offers enough customization to make a website that is personalized. Templates are pretty standard and the help section is laid out well by topic with frequently asked questions. Some design knowledge is helpful, but through trial and error anyone can get a hold of the reins fairly quickly.
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Support Rating
Optimizely
We had an incredible team at Episerver Supporting us with the go live, reviewing our integration, and pushing our integration partner to deliver a quality product
Read full review
Block, Inc (Square)
No answers on this topic
Implementation Rating
Optimizely
Fully understand what is OOTB feature of the platform before proceeding to develop. Then implement a customization of key features once you can prove they are working as OOTB to make them more user friendly and productive for the business. Eg pre order and e gift card
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Block, Inc (Square)
No answers on this topic
Alternatives Considered
Optimizely
Optimizely Commerce Cloud offers a very wide range of features for admin users. There is less a need for an IT specialist or programmer to be involved when changes need to be made.
Read full review
Block, Inc (Square)
Weebly's designs, plugins, and customization options are a little more advanced in some cases than other similar programs. WordPress requires a different level of expertise and knowledge of code, keywording, and plugins, so I wouldn't even compare them. Wix is a little more user-friendly because you can drag and drop your design, which was very convenient for customizing your site. I didn't personally select Weebly, but it is user-friendly and nearly anyone comfortable with a computer could figure it out. Weebly support is also pretty good.
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Return on Investment
Optimizely
  • Positive: We have a usable website - better than what we had before and we are seeing a constant increase in adoption.
  • Positive: Counter associates are using the website to help customers.
  • Negative: Too much time being spent QCing previous work.
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Block, Inc (Square)
  • Weebly has allowed our business to create a connection with our customers by offering home decor, cooking and styling tips.
  • Weebly gives us the chance to relay information to customers regarding merchandise, current sales and promotions, store hours and locations etc. Which has helped increase business.
  • Weebly has given our not very tech savvy business the opportunity to have a website and stay relevant with our competitors.
Read full review
ScreenShots

Optimizely Customized Commerce Screenshots

Screenshot of Customizable checkout workflow to tailor customers checkout experience and increase conversions.Screenshot of Catalogs, custom attributes, UOM, catalog restrictions, and multiple sites are managed at once.Screenshot of Personalized promotions based on user web activity to drive conversion and increase average order value.Screenshot of Customized Recommendations ReportingScreenshot of Personalization