Magento Open Source vs. Optimizely Customized Commerce

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Magento Open Source
Score 8.1 out of 10
N/A
Magento Open Source is an ecommerce content management solution originally developed by Varien Inc and presently supported by Adobe. The Open Source product is for developers and merchants that is available as a free download, and supported with free upgrades from the Magento Community.N/A
Optimizely Customized Commerce
Score 8.7 out of 10
N/A
Optimizely Customized Commerce is a headless PaaS commerce solution built to scale commerce results for enterprise brands.N/A
Pricing
Magento Open SourceOptimizely Customized Commerce
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Magento Open SourceOptimizely Customized Commerce
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeRequired
Additional Details
More Pricing Information
Community Pulse
Magento Open SourceOptimizely Customized Commerce
Considered Both Products
Magento Open Source

No answer on this topic

Optimizely Customized Commerce
Chose Optimizely Customized Commerce
Just depends on the use case. Some clients are more heavily weighted towards a marketing CMS and don't need a ton of complex technical functions of their eCommerce platform. For these we recommend Episerver.
Top Pros
Top Cons
Features
Magento Open SourceOptimizely Customized Commerce
Online Storefront
Comparison of Online Storefront features of Product A and Product B
Magento Open Source
7.7
28 Ratings
0% above category average
Optimizely Customized Commerce
7.5
26 Ratings
2% below category average
Product catalog & listings8.528 Ratings8.525 Ratings
Product management9.528 Ratings4.825 Ratings
Bulk product upload8.026 Ratings8.721 Ratings
Branding6.526 Ratings5.223 Ratings
Mobile storefront4.128 Ratings7.020 Ratings
Product variations9.526 Ratings7.021 Ratings
Website integration8.024 Ratings8.724 Ratings
Visual customization6.527 Ratings8.623 Ratings
CMS8.526 Ratings8.925 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
Magento Open Source
8.0
28 Ratings
6% above category average
Optimizely Customized Commerce
8.6
19 Ratings
13% above category average
Abandoned cart recovery7.023 Ratings8.615 Ratings
Checkout user experience9.028 Ratings8.619 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
Magento Open Source
6.6
26 Ratings
23% below category average
Optimizely Customized Commerce
8.8
17 Ratings
6% above category average
eCommerce security6.626 Ratings8.817 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
Magento Open Source
4.2
28 Ratings
56% below category average
Optimizely Customized Commerce
7.1
25 Ratings
5% below category average
Promotions & discounts5.628 Ratings8.421 Ratings
Personalized recommendations2.122 Ratings8.421 Ratings
SEO5.025 Ratings4.421 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
Magento Open Source
9.1
28 Ratings
16% above category average
Optimizely Customized Commerce
8.1
25 Ratings
4% above category average
Multi-site management9.525 Ratings8.620 Ratings
Order processing9.527 Ratings8.819 Ratings
Inventory management9.525 Ratings8.815 Ratings
Shipping8.524 Ratings8.716 Ratings
Custom functionality8.526 Ratings5.723 Ratings
Best Alternatives
Magento Open SourceOptimizely Customized Commerce
Small Businesses
Shopify Plus
Shopify Plus
Score 8.9 out of 10
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Medium-sized Companies
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
Enterprises
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Magento Open SourceOptimizely Customized Commerce
Likelihood to Recommend
8.5
(29 ratings)
8.6
(26 ratings)
Likelihood to Renew
10.0
(1 ratings)
4.6
(2 ratings)
Usability
-
(0 ratings)
7.3
(7 ratings)
Support Rating
-
(0 ratings)
8.2
(1 ratings)
Implementation Rating
-
(0 ratings)
2.7
(1 ratings)
User Testimonials
Magento Open SourceOptimizely Customized Commerce
Likelihood to Recommend
Adobe
It's well suited for large eCommerce stores as it requires much effort to set up and the development cost for setting it up is high. It's less appropriate to use Magento where you are looking for quick development and launch of the store. Also, it is required to have a developer or sometimes the entire tech team to manage an e-commerce store, so you may need to hire a few PHP developers.
Read full review
Optimizely
Our experience may be unique because we opted for an Epi core team to implement our website/console set-up and connection to our PIM and ERP. The experience may have been different with a 3rd party or it may not have. That said, we have been live with our primary website for almost 2 years and I still do not consider it was ever "done". We have been going back and forth on functionality issues and bugs since launch. I have low confidence that changes made the previous day will 100% be online the next - so my team rechecks the work they did the previous day to ensure everything is online. The addition of a second channel and enhancement requests have compounded the issues. I feel this product would work fine with singular or less complex market SKU offerings.
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Pros
Adobe
  • Magento is perfect if our web design client likes a specific pre-made template and wants a fast solution.
  • Magento allows us to customize its open-source code to create additional features and functionality.
  • Magento saves small businesses time and money if they only need a simple solution.
Read full review
Optimizely
  • Episerver has a robust discount engine. This engine, combined with "visitor groups" allow our marketing department to categorize customers and offer a variety of discounts to targeted customers at specific times.
  • Episerver has a full-featured, storefront experience that can handle everything you might want for an e-commerce website.
  • Episerver offers A/B testing that can be helpful for trying out new content ideas and tracking the results.
Read full review
Cons
Adobe
  • Not the simplest of solutions to use or maintain from an end-user perspective
  • Other platforms are better with regards to SEO in our experience
  • Fairly sluggish and slow compared to other platforms without the correct server specification and performance optimization work.
Read full review
Optimizely
  • Support. Episerver used to have direct support and access to the tech team to discuss and resolve issues. The new support portal is not enough for developer needs.
  • Quality Assurance. We find issues in the Episerver code that should have been resolved in QA before release.
  • Sales. Episervers sells the framework as a solution while showing Alloy. While it helps Episerver sell more, it puts the implementation partner into trouble as the client thinks they bought the solution. Episerver does not provide a solution. It provides a framework that you can build a solution on.
Read full review
Likelihood to Renew
Adobe
It's the dominant force in the SMB open source market. With the continued support of eBay/PayPal, Magento will continue to evolve and should be a market leader for some time.
Read full review
Optimizely
Really want to be able to spend more time and resources on rolling out new things with Episerver but at the moment we seem to be fixing alot of issues and pain points with the way our system was setup.
Read full review
Usability
Adobe
No answers on this topic
Optimizely
The administrative interface is largely intuitive and relatively easy to use. The complexity of business needs and ability to customize can affect this (i.e. you have to set up and develop with the user in mind), but the basic structure is largely solid. There are some areas of redundancy (such as Commerce Manager overlapping with other administrative areas) that can sometimes cause confusion or offer some functions in one place, whereas other related functions are managed on a completely different page.
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Support Rating
Adobe
No answers on this topic
Optimizely
We had an incredible team at Episerver Supporting us with the go live, reviewing our integration, and pushing our integration partner to deliver a quality product
Read full review
Implementation Rating
Adobe
No answers on this topic
Optimizely
Fully understand what is OOTB feature of the platform before proceeding to develop. Then implement a customization of key features once you can prove they are working as OOTB to make them more user friendly and productive for the business. Eg pre order and e gift card
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Alternatives Considered
Adobe
In looking at a different platform to migrate to from Magento 1, we looked primarily at Big Commerce, Shopify and Shopify Plus. Our host was very negative about Magento 2, but we determined after a couple years it was due to the fact it had even more complexity (and very different) than Magento 1. Shopify Plus was attractive, but the cost factor for two sites led us back to Magento 2.
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Optimizely
Optimizely Commerce Cloud offers a very wide range of features for admin users. There is less a need for an IT specialist or programmer to be involved when changes need to be made.
Read full review
Return on Investment
Adobe
  • Delays in development leads to missed timelines and opportunity loss.
  • High cost of development and maintenance may currently outweigh the growth.
  • Better handling of customer and order information makes for better customer service.
  • Excellent API has been a boon for integration with our ERP
Read full review
Optimizely
  • Positive: We have a usable website - better than what we had before and we are seeing a constant increase in adoption.
  • Positive: Counter associates are using the website to help customers.
  • Negative: Too much time being spent QCing previous work.
Read full review
ScreenShots

Optimizely Customized Commerce Screenshots

Screenshot of Customizable checkout workflow to tailor customers checkout experience and increase conversions.Screenshot of Catalogs, custom attributes, UOM, catalog restrictions, and multiple sites are managed at once.Screenshot of Personalized promotions based on user web activity to drive conversion and increase average order value.Screenshot of Customized Recommendations ReportingScreenshot of Personalization