Epsilon PeopleCloud vs. Pure360

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Epsilon PeopleCloud
Score 8.0 out of 10
N/A
Epsilon PeopleCloud (formerly the Agility platform with Agility Harmony) is an enterprise-level email marketing and cross-channel campaign management platform competing with Responsys, Cheetah Mail, ExactTarget, etc. The vendor has a strong international presence with staff in 14 countries.N/A
Pure360
Score 7.0 out of 10
N/A
N/AN/A
Pricing
Epsilon PeopleCloudPure360
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Epsilon PeopleCloudPure360
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Features
Epsilon PeopleCloudPure360
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Epsilon PeopleCloud
10.0
1 Ratings
20% above category average
Pure360
6.0
1 Ratings
30% below category average
Dynamic content10.01 Ratings6.01 Ratings
Ability to test dynamic content10.01 Ratings00 Ratings
A/B testing10.01 Ratings6.01 Ratings
Mobile optimization10.01 Ratings5.01 Ratings
Email deliverability reporting10.01 Ratings6.01 Ratings
Triggered drip sequences10.01 Ratings00 Ratings
WYSIWYG email editor00 Ratings8.01 Ratings
List management00 Ratings5.01 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Epsilon PeopleCloud
10.0
1 Ratings
24% above category average
Pure360
7.7
1 Ratings
2% below category average
Dashboards10.01 Ratings9.01 Ratings
Standard reports10.01 Ratings8.01 Ratings
Custom reports10.01 Ratings6.01 Ratings
Best Alternatives
Epsilon PeopleCloudPure360
Small Businesses
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Score 10.0 out of 10
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Score 10.0 out of 10
Medium-sized Companies
VerticalResponse
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Score 10.0 out of 10
VerticalResponse
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Score 10.0 out of 10
Enterprises
Emma by Marigold
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Score 8.6 out of 10
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Score 8.6 out of 10
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User Ratings
Epsilon PeopleCloudPure360
Likelihood to Recommend
7.0
(1 ratings)
4.0
(1 ratings)
User Testimonials
Epsilon PeopleCloudPure360
Likelihood to Recommend
Epsilon
Appropriate for large organizations who want customization in their emails. The tool - while intuitive if you have previous background - is hefty and large in scope of capabilities. It's great for organizations who have multiple users and shows the name of person who last made changes. The reporting is really good - but may be a bit overwhelming for organizations who don't need a lot of detailed information
Read full review
Pure360
Good for bulk email campaigns to multiple contacts, e.g. Newsletters. It's easy to set up a template, schedule send (including intelligent sending) and then has good reporting functionality.The heat map tool is great and general reporting was easy to follow, although could be easier for exporting.
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Pros
Epsilon
  • Fairly intuitive if you have previous experience with high-end email tools.
  • The training opportunities are good - they offer both online and/or live training.
  • The support we receive is very good.
  • The reporting feature is good - a lot of detailed information.
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Pure360
  • Easy and intuitive drag and drop design
  • Good design templates
  • Great customer support
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Cons
Epsilon
  • The tool could be improved to "remember" where you last left off (specific user). Having to constantly retrace steps if you get logged out is annoying.
  • Hitting the "back" arrow sends you back to a main section, when it should send you back to where you previously were.
  • It would be nice to see performance reports available within the campaign itself, as well as within the reporting section.
  • Ability to NOT be able to change anything in a campaign after it has launched. This has happened multiple times. We usually copy a previous campaign to start a new one but often, we end up changing content on the version we are copying from -- this is very annoying and dangerous.
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Pure360
  • Uptime - the server has gone done before when an email had just been sent out which meant that recipients could not click on links
  • Automation add-on was extremely expensive considering the additional capabilities it was adding
  • Login process - every time I logged in had to use an authorization email. Good security, but unnecessary for EVERY SINGLE login
  • No auto-save or save button in the email builder - would have to click off the screen to save, which meant that if the window crashed, there was no way to rescue work. All it needs is a save button!
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Alternatives Considered
Epsilon
While both Epsilon Agility Harmony and Oracle Responsys are great for larger organizations that send a lot of emails, I think Epsilon Agility Harmony is more robust than Responsys and is easier to use. It is significantly more complex than HubSpot and requires previous knowledge of using an email tool that has content blocks and or dynamic content.
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Pure360
No answers on this topic
Return on Investment
Epsilon
  • Increased email production = more communication to customers.
  • Better reporting = determine areas for improvement or scale up efforts.
  • Working on getting our triggered emails optimized - there's a great opportunity for this with this tool.
Read full review
Pure360
  • Attracted new business through newsletters
  • Helped to drive downloads on content when running campaigns (infographic, report, free trial set up was particularly effective
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ScreenShots—