Epsilon PeopleCloud vs. Referrizer Referral Marketing Automation

Appropriate for large organizations who want customization in their emails. The tool - while intuitive if you have previous background - is hefty and large in scope of capabilities. It's great for organizations who have multiple users and shows the name of person who last made changes. The reporting is really good - but may be a bit overwhelming for organizations who don't need a lot of detailed information

Incentivized

If you have offers and specials that you would like to run regularly or loyalty programs then this is an excellent tool for that. It works really well for repeat clients and for brick-and-mortar locations. It also works well if you need to communicate via text on a regular basis.

Incentivized

• Fairly intuitive if you have previous experience with high-end email tools.
• The training opportunities are good - they offer both online and/or live training.
• The support we receive is very good.
• The reporting feature is good - a lot of detailed information.

Incentivized

• The smart line helps capture client information.
• The texting option is very helpful in interacting with clients.
• The newsletter options is easy to use and helps us communicate efficiently.

Incentivized

• The tool could be improved to "remember" where you last left off (specific user). Having to constantly retrace steps if you get logged out is annoying.
• Hitting the "back" arrow sends you back to a main section, when it should send you back to where you previously were.
• It would be nice to see performance reports available within the campaign itself, as well as within the reporting section.
• Ability to NOT be able to change anything in a campaign after it has launched. This has happened multiple times. We usually copy a previous campaign to start a new one but often, we end up changing content on the version we are copying from -- this is very annoying and dangerous.

Incentivized

• There could be some improvement with how quickly the text messages are sent.
• There could also be some improvement with the way clients are segmented.

Incentivized

While both Epsilon Agility Harmony and Oracle Responsys are great for larger organizations that send a lot of emails, I think Epsilon Agility Harmony is more robust than Responsys and is easier to use. It is significantly more complex than HubSpot and requires previous knowledge of using an email tool that has content blocks and or dynamic content.

Incentivized

Referizzer had more features like texting and Referizzer's newsletter tool is easier to use and didn't have the bugs that Constant Contact has. Constant Contact did not offer the loyalty option or coupon offers that link to the website. I also like the review options where we can ask for and filter company reviews.

Incentivized

• Increased email production = more communication to customers.
• Better reporting = determine areas for improvement or scale up efforts.
• Working on getting our triggered emails optimized - there's a great opportunity for this with this tool.

Incentivized

• I had more return clients since using Referizzer, which is significant.
• Referrizer is a bit expensive so you have to make sure you are using it regularly to make it worth the cost.

Incentivized