Epsilon PeopleCloud vs. SAS Marketing Operations Management

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Epsilon PeopleCloud
Score 8.0 out of 10
N/A
Epsilon PeopleCloud (formerly the Agility platform with Agility Harmony) is an enterprise-level email marketing and cross-channel campaign management platform competing with Responsys, Cheetah Mail, ExactTarget, etc. The vendor has a strong international presence with staff in 14 countries.N/A
SAS Marketing Ops
Score 9.0 out of 10
N/A
SAS Marketing Operations Management provides customers with a fully integrated marketing platform that combines Marketing Resource Management capabilities (through acquisition Assetlinek in 2011) in conjunction with performance management and multi-channel campaign capabilities to drive performance and accountability throughout the marketing organization.N/A
Pricing
Epsilon PeopleCloudSAS Marketing Operations Management
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Epsilon PeopleCloudSAS Marketing Ops
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Epsilon PeopleCloudSAS Marketing Operations Management
Top Pros
Top Cons
Features
Epsilon PeopleCloudSAS Marketing Operations Management
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Epsilon PeopleCloud
10.0
1 Ratings
21% above category average
SAS Marketing Operations Management
-
Ratings
Dynamic content10.01 Ratings00 Ratings
Ability to test dynamic content10.01 Ratings00 Ratings
A/B testing10.01 Ratings00 Ratings
Mobile optimization10.01 Ratings00 Ratings
Email deliverability reporting10.01 Ratings00 Ratings
Triggered drip sequences10.01 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Epsilon PeopleCloud
10.0
1 Ratings
25% above category average
SAS Marketing Operations Management
-
Ratings
Dashboards10.01 Ratings00 Ratings
Standard reports10.01 Ratings00 Ratings
Custom reports10.01 Ratings00 Ratings
Best Alternatives
Epsilon PeopleCloudSAS Marketing Operations Management
Small Businesses
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Kantata PS Cloud
Kantata PS Cloud
Score 7.4 out of 10
Medium-sized Companies
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
MediaValet
MediaValet
Score 9.8 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
MediaValet
MediaValet
Score 9.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Epsilon PeopleCloudSAS Marketing Operations Management
Likelihood to Recommend
7.0
(1 ratings)
8.0
(1 ratings)
User Testimonials
Epsilon PeopleCloudSAS Marketing Operations Management
Likelihood to Recommend
Epsilon
Appropriate for large organizations who want customization in their emails. The tool - while intuitive if you have previous background - is hefty and large in scope of capabilities. It's great for organizations who have multiple users and shows the name of person who last made changes. The reporting is really good - but may be a bit overwhelming for organizations who don't need a lot of detailed information
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SAS
No answers on this topic
Pros
Epsilon
  • Fairly intuitive if you have previous experience with high-end email tools.
  • The training opportunities are good - they offer both online and/or live training.
  • The support we receive is very good.
  • The reporting feature is good - a lot of detailed information.
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SAS
  • Create and manage a detailed plan for a marketing campaign: when you create detailed project plans and then task and role levels, SAS Marketing Operations Management (SAS MOM) makes it easier to coordinate between projects with very little, if any, issues.
  • Share, reuse and leverage existing marketing assets: Like some marketing tools, SAS MOM allows you to create and reuse assets across various channels.
  • Manage project collaboration and execution: You are allowed to set up a workflow that helps move processes along without having to manage each step of the project.
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Cons
Epsilon
  • The tool could be improved to "remember" where you last left off (specific user). Having to constantly retrace steps if you get logged out is annoying.
  • Hitting the "back" arrow sends you back to a main section, when it should send you back to where you previously were.
  • It would be nice to see performance reports available within the campaign itself, as well as within the reporting section.
  • Ability to NOT be able to change anything in a campaign after it has launched. This has happened multiple times. We usually copy a previous campaign to start a new one but often, we end up changing content on the version we are copying from -- this is very annoying and dangerous.
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SAS
  • It would be good to have a Storyboard feature to summarize and tie together some of the dashboard metrics.
  • Missing feature: Hubspot CRM integration.
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Alternatives Considered
Epsilon
While both Epsilon Agility Harmony and Oracle Responsys are great for larger organizations that send a lot of emails, I think Epsilon Agility Harmony is more robust than Responsys and is easier to use. It is significantly more complex than HubSpot and requires previous knowledge of using an email tool that has content blocks and or dynamic content.
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SAS
No answers on this topic
Return on Investment
Epsilon
  • Increased email production = more communication to customers.
  • Better reporting = determine areas for improvement or scale up efforts.
  • Working on getting our triggered emails optimized - there's a great opportunity for this with this tool.
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SAS
No answers on this topic
ScreenShots