erwin Data Modeler vs. Salesforce Audience Studio

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
erwin Data Modeler
Score 7.8 out of 10
N/A
erwin provides a data management platform for managing both structured and unstructured data types. It is an open-standards data hub designed to allow customers to manage their data wherever it might be stored (in-house relational databases, or public or private cloud). The platform handles big data governance, control, customization and web-based publishing and reporting. The vendor says erwin Data Modeler is used by more than 50,000 professional s in 60+ countries to get big…N/A
Salesforce Audience Studio
Score 8.3 out of 10
N/A
Formerly Salesforce DMP, Audience Studio is designed to help users gain insights by unifying and capturing data to strengthen customer relationships across every touchpoint with a data management platform. The technology is based on the former Krux DMP acquired by Salesforce in 2016.N/A
Pricing
erwin Data ModelerSalesforce Audience Studio
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
erwin Data ModelerSalesforce Audience Studio
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
erwin Data ModelerSalesforce Audience Studio
Top Pros
Top Cons
Features
erwin Data ModelerSalesforce Audience Studio
Data Collection
Comparison of Data Collection features of Product A and Product B
erwin Data Modeler
-
Ratings
Salesforce Audience Studio
7.6
22 Ratings
4% below category average
Collection of first-party data00 Ratings8.122 Ratings
Collection of third-party data00 Ratings7.221 Ratings
Access to Third-party Data Providers00 Ratings7.420 Ratings
Data Classification
Comparison of Data Classification features of Product A and Product B
erwin Data Modeler
-
Ratings
Salesforce Audience Studio
8.2
22 Ratings
0% above category average
Audience taxonomy00 Ratings8.022 Ratings
Tag Management00 Ratings8.322 Ratings
Data Analysis Dashboard00 Ratings8.322 Ratings
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
erwin Data Modeler
-
Ratings
Salesforce Audience Studio
7.6
20 Ratings
4% below category average
Data Transfer00 Ratings7.720 Ratings
DSP integration00 Ratings7.419 Ratings
DMP Analytics
Comparison of DMP Analytics features of Product A and Product B
erwin Data Modeler
-
Ratings
Salesforce Audience Studio
7.9
22 Ratings
1% below category average
Campaign Analytics00 Ratings7.622 Ratings
Audience Analytics00 Ratings8.122 Ratings
Best Alternatives
erwin Data ModelerSalesforce Audience Studio
Small Businesses
IBM Watson Analytics (discontinued)
IBM Watson Analytics (discontinued)
Score 7.9 out of 10
DBeaver
DBeaver
Score 9.3 out of 10
Medium-sized Companies
dbt
dbt
Score 9.5 out of 10
DBeaver
DBeaver
Score 9.3 out of 10
Enterprises
Alteryx
Alteryx
Score 9.1 out of 10
DBeaver
DBeaver
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
erwin Data ModelerSalesforce Audience Studio
Likelihood to Recommend
6.1
(7 ratings)
8.1
(22 ratings)
Likelihood to Renew
-
(0 ratings)
4.0
(1 ratings)
Usability
9.0
(2 ratings)
4.4
(4 ratings)
Support Rating
9.0
(6 ratings)
6.2
(3 ratings)
Implementation Rating
-
(0 ratings)
3.0
(1 ratings)
User Testimonials
erwin Data ModelerSalesforce Audience Studio
Likelihood to Recommend
Quest Software
I have had a chance to use few other data modeling tools from Quest and Oracle, but I am most comfortable using erwin Data Modeler. They understand your data modeling needs and have designed the software to give you a feeling of completeness when you are designing a data model.
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Salesforce
Publishers and Advertising becomes more simple & strategic. Some custom development along with Cloud integration technologies could be proven more helpful. the articles should increase to showcase the product and its capability. In different organizations, I understand that it gets used in various ways. All the details and processes of multiple organizations can if showcased more, could really help the other organizations who are planning to dive into it.
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Pros
Quest Software
  • Reverse Engineering: I love the way we can import an SQL file containing schema meta data and generate ER diagram out of it. This is specifically useful if you are implementing erwin Data Modeler for an existing database.
  • Forward Engineering: We use this feature very frequently. Where we do database changes in our physical and logical data models and then generate deployment scripts for the changes made.
  • Physical vs Logical Models: I like to have my database model split into physical and logical models and at the same time still linked to each other. Any changes you make to logical model or physical model shows up in the other.
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Salesforce
  • Captures all customer data efficiently
  • Helps with better understanding and what the customer exactly wants
  • Adapts to changes very quickly, helps us proving the best our customers need
  • The look infield is great, it helps to capture data with great precision and the best part is that it is very efficient in segmenting customers
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Cons
Quest Software
  • Cost is the single largest barrier to entry with this tool.
  • Would like to see a greater variety of export options available for use outside of the tool, for example as a vector graphic.
  • Support has been uneven at times.
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Salesforce
  • Lightning salesforce is not at all user-friendly and confusing as compared to the classic version.
  • There is so much to offer by Salesforce that sometimes it is difficult to start the day to solve the actual problem statement. Dashboards are intuitive but extreme planning should be there before starting your day.
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Likelihood to Renew
Quest Software
No answers on this topic
Salesforce
we moved away from it
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Usability
Quest Software
I had a lot of experience using erwin Data Modeler for designing data models. I think it's pretty intuitive and easy to use. It has enough features to represent your database requirements in form of a model.
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Salesforce
Certainly, the best part of the software, the insight of this part can help a lot to gather new trends to effectively achieve new deals and perform better overall. Is it worth the cost of the rest of it, it is a question still in the open for us while we are trying other competitor DMP.
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Support Rating
Quest Software
CA customer support and our account manager have been able to support us with any issues that we have had, from managing our serial keys to issues we logged tickets to resolve. There are aspects of key management that have made it difficult over the years but support usually has worked with us.
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Salesforce
The support is simply great, their bots are always active to pick up any case and classify it in order to deliver a proper feedback from a real person behind the scenes, do not hesitate to answer for any quick doubt, I'd say 99% of the errors have already been reviewed.
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Implementation Rating
Quest Software
No answers on this topic
Salesforce
time and effort for a SMB to implement was misleading, although promise of the solution was outstanding
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Alternatives Considered
Quest Software
Not listed, but I've only used alternatives built into something like the Squirrel SQL editor. That one is semi-functional but lacking many features and, in some instances, just plain wrong. The only pro there is that it's freely available and works over ODBC. I've tried some of the other free ones like Creately but didn't have much success.
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Salesforce
We chose Salesforce Audience Studio over these competing products because it was a part of our overall Salesforce CRM contract and it made financial sense to bundle it along with our other products. I also feel the sales team did a great job in answering our questions and talking to an enterprise-level organization v/s some of the competing platforms out there.
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Return on Investment
Quest Software
  • It is difficult to assign a monetary value to it. The initial learning curve was fairly long.
  • It allows us to have better support documentation.
  • It allows ease of communications between functional units.
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Salesforce
  • Tracking online traffic sources and client paths to specific forms and contact pages have improved
  • Our capacity to monitor and customize our social media presence based on the most popular postings has been enhanced
  • With the use of integrations, we were able to follow the digital footprints of specific customers across a wide range of important marketing touchpoints
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ScreenShots

erwin Data Modeler Screenshots

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