erwin Data Modeler vs. Salesforce Audience Studio

I have had a chance to use few other data modeling tools from Quest and Oracle, but I am most comfortable using erwin Data Modeler. They understand your data modeling needs and have designed the software to give you a feeling of completeness when you are designing a data model.

Incentivized

Publishers and Advertising becomes more simple & strategic. Some custom development along with Cloud integration technologies could be proven more helpful. the articles should increase to showcase the product and its capability. In different organizations, I understand that it gets used in various ways. All the details and processes of multiple organizations can if showcased more, could really help the other organizations who are planning to dive into it.

Incentivized

• Reverse Engineering: I love the way we can import an SQL file containing schema meta data and generate ER diagram out of it. This is specifically useful if you are implementing erwin Data Modeler for an existing database.
• Forward Engineering: We use this feature very frequently. Where we do database changes in our physical and logical data models and then generate deployment scripts for the changes made.
• Physical vs Logical Models: I like to have my database model split into physical and logical models and at the same time still linked to each other. Any changes you make to logical model or physical model shows up in the other.

Incentivized

• Captures all customer data efficiently
• Helps with better understanding and what the customer exactly wants
• Adapts to changes very quickly, helps us proving the best our customers need
• The look infield is great, it helps to capture data with great precision and the best part is that it is very efficient in segmenting customers

Incentivized

• Cost is the single largest barrier to entry with this tool.
• Would like to see a greater variety of export options available for use outside of the tool, for example as a vector graphic.
• Support has been uneven at times.

Incentivized

• Lightning salesforce is not at all user-friendly and confusing as compared to the classic version.
• There is so much to offer by Salesforce that sometimes it is difficult to start the day to solve the actual problem statement. Dashboards are intuitive but extreme planning should be there before starting your day.

Incentivized

we moved away from it

Incentivized

I had a lot of experience using erwin Data Modeler for designing data models. I think it's pretty intuitive and easy to use. It has enough features to represent your database requirements in form of a model.

Incentivized

Certainly, the best part of the software, the insight of this part can help a lot to gather new trends to effectively achieve new deals and perform better overall. Is it worth the cost of the rest of it, it is a question still in the open for us while we are trying other competitor DMP.

Incentivized

CA customer support and our account manager have been able to support us with any issues that we have had, from managing our serial keys to issues we logged tickets to resolve. There are aspects of key management that have made it difficult over the years but support usually has worked with us.

Incentivized

The support is simply great, their bots are always active to pick up any case and classify it in order to deliver a proper feedback from a real person behind the scenes, do not hesitate to answer for any quick doubt, I'd say 99% of the errors have already been reviewed.

Incentivized

time and effort for a SMB to implement was misleading, although promise of the solution was outstanding

Incentivized

Not listed, but I've only used alternatives built into something like the Squirrel SQL editor. That one is semi-functional but lacking many features and, in some instances, just plain wrong. The only pro there is that it's freely available and works over ODBC. I've tried some of the other free ones like Creately but didn't have much success.

Incentivized

We chose Salesforce Audience Studio over these competing products because it was a part of our overall Salesforce CRM contract and it made financial sense to bundle it along with our other products. I also feel the sales team did a great job in answering our questions and talking to an enterprise-level organization v/s some of the competing platforms out there.

Incentivized

• It is difficult to assign a monetary value to it. The initial learning curve was fairly long.
• It allows us to have better support documentation.
• It allows ease of communications between functional units.

Incentivized

• Tracking online traffic sources and client paths to specific forms and contact pages have improved
• Our capacity to monitor and customize our social media presence based on the most popular postings has been enhanced
• With the use of integrations, we were able to follow the digital footprints of specific customers across a wide range of important marketing touchpoints

Incentivized