eSurveysPro.com vs. Kantar Marketplace

It is extremely helpful in deciding if we want to roll out a new peoduct or service to our current customers. We are able to get feedback that helps guide decisions so we can keep our customers happy.

Incentivized

Really relevant for testing new product launches with customers. Often NPD fails to find the sweet spot of differentiation and impact (commercial or customer impact) and having the insights to test along the journey makes teams more agile and more motivated to trial new things without sinking over cost where you move from a concept to reality. Also helpful for studying different types of marketing impacts for longer-term campaigns on customer perceptions which are important measures of success beyond the commercial.

Incentivized

• Highly customizable
• Instant data
• Easy way for customers to provide feedback in a non-confrontational way

Incentivized

• There studies provide brand insights in the most particular way.
• They also help in media planning & measuring their effectiveness.
• Helps in building brands.

Incentivized

• I wish we knew a way to use it for prospective customers
• Our company should utilize it on missed sales instead of only current customers
• I wouldn’t change anything about the service itself, just how we utilize it

Incentivized

• A bit more education and training to better utilize the tool.

Incentivized

eSurveysPro.com was something I had heard about from a coworker and we decided to talk to marketing about implementation. Everyone was impressed and eSurveysPro.com has just been great to do business with.

Incentivized

More competitive pricing and much strong data backed insights on real customers. It was also important for us to be able to utilize this solution for real-world decision making and the customer matrix developed through this tool is instrumental in doing so. This is a valuable tool in our marketing department and for sales and BD as well.

Incentivized

• We have been able to have a pulse on what our customers need so we can keep them from leaving us for competition.
• We have been able to not waste time on projects our customers are not interested in.
• It has changed our process on how we create. We talk to the customer more before we really hit the drawing board, saving time and money.

Incentivized

• From my position, it's having a positive impact on the people involved in planning customer-led projects - more innovation that is bolder, more confidence we are focussing on the right areas, less time trying to sign things off or dissect where things went wrong, or convincing leadership teams to keep the the testing.

Incentivized