Cirrus Insight vs. eTrigue DemandCenter

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Cirrus Insight
Score 6.1 out of 10
Mid-Size Companies (51-1,000 employees)
Cirrus Insight integrates Salesforce with Gmail, Google Calendar, and Google Contacts. Instantly View Contextual Salesforce Information in Your Inbox. Save Emails & Attachments to Salesforce with a Click. Sync Your Google & Salesforce Calendars. Create & Edit Salesforce Records on the Fly. Customize Your Salesforce Workflow in Gmail. Add Google Contacts to Salesforce. Salesforce Tasks Integration. Salesforce Templates Integrated with Gmail.
$15
per month
eTrigue
Score 6.0 out of 10
N/A
eTrigue DemandCenter is a marketing automation and channel marketing-as-a-service platform. Its key features include CRM integration, email marketing, real-time lead alerts, A/B email testing, and litmus email visualization testing.
$600
per month
Pricing
Cirrus InsighteTrigue DemandCenter
Editions & Modules
Starter
$27
per user/month
Closer
$45
per user/month
Rainmaker
$72
per user/month
eTrigue DemandCenter pricing begins at:
$600
complete
Offerings
Pricing Offerings
Cirrus InsighteTrigue
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup Fee$500 per installationNo setup fee
Additional DetailsPricing based on annual billing.
More Pricing Information
Community Pulse
Cirrus InsighteTrigue DemandCenter
Top Pros
Top Cons
Features
Cirrus InsighteTrigue DemandCenter
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Cirrus Insight
-
Ratings
eTrigue DemandCenter
6.3
16 Ratings
21% below category average
WYSIWYG email editor00 Ratings7.015 Ratings
Dynamic content00 Ratings6.013 Ratings
Ability to test dynamic content00 Ratings8.612 Ratings
Landing pages00 Ratings7.015 Ratings
A/B testing00 Ratings6.010 Ratings
Mobile optimization00 Ratings5.011 Ratings
Email deliverability reporting00 Ratings4.016 Ratings
List management00 Ratings6.015 Ratings
Triggered drip sequences00 Ratings7.04 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Cirrus Insight
-
Ratings
eTrigue DemandCenter
6.3
16 Ratings
20% below category average
Lead nurturing automation00 Ratings6.015 Ratings
Lead scoring and grading00 Ratings7.012 Ratings
Data quality management00 Ratings6.014 Ratings
Automated sales alerts and tasks00 Ratings6.014 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Cirrus Insight
-
Ratings
eTrigue DemandCenter
6.8
14 Ratings
11% below category average
Calendaring00 Ratings8.611 Ratings
Event/webinar marketing00 Ratings5.014 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Cirrus Insight
-
Ratings
eTrigue DemandCenter
6.6
11 Ratings
13% below category average
Social sharing and campaigns00 Ratings5.011 Ratings
Social profile integration00 Ratings8.38 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Cirrus Insight
-
Ratings
eTrigue DemandCenter
6.7
16 Ratings
11% below category average
Dashboards00 Ratings7.016 Ratings
Standard reports00 Ratings6.016 Ratings
Custom reports00 Ratings7.013 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Cirrus Insight
-
Ratings
eTrigue DemandCenter
4.8
15 Ratings
45% below category average
API00 Ratings6.011 Ratings
Role-based workflow & approvals00 Ratings6.012 Ratings
Customizability00 Ratings6.014 Ratings
Integration with Salesforce.com00 Ratings9.011 Ratings
Integration with Microsoft Dynamics CRM00 Ratings1.06 Ratings
Integration with SugarCRM00 Ratings1.06 Ratings
Best Alternatives
Cirrus InsighteTrigue DemandCenter
Small Businesses
Mailtrack
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Score 8.4 out of 10
Vbout
Vbout
Score 9.4 out of 10
Medium-sized Companies
Mailtrack
Mailtrack
Score 8.4 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
Groove, a Clari company
Groove, a Clari company
Score 8.7 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
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User Ratings
Cirrus InsighteTrigue DemandCenter
Likelihood to Recommend
6.9
(21 ratings)
6.0
(24 ratings)
Likelihood to Renew
9.1
(1 ratings)
9.7
(21 ratings)
Usability
9.1
(1 ratings)
8.9
(4 ratings)
Availability
9.1
(1 ratings)
-
(0 ratings)
Performance
9.1
(1 ratings)
9.1
(1 ratings)
Support Rating
-
(0 ratings)
8.8
(4 ratings)
Implementation Rating
9.1
(1 ratings)
8.4
(3 ratings)
User Testimonials
Cirrus InsighteTrigue DemandCenter
Likelihood to Recommend
Cirrus Insight
For someone who uses both Gmail and Salesforce as part of their main role, this software is an invaluable connector for them both. Some of the features are also not Salesforce specific - such as the Meeting Scheduler, which has proved invaluable to me, and I would recommend to any Gmail user who frequently set up meetings (either internally or externally).
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eTrigue
The platform is most scalable-- works for small and large companies alike. Key for most of our clients is the little to no IT support required to implement and run the platform. I would definitely explore this when looking at a marketing automation platform beyond the "batch and blast" solutions. We've yet to have an issue working with our clients' sales and/or marketing teams to implement. And most of our clients work in the platform independent of the programs we run; are able to set up acampaign, upload lists and/or pull for CRM, and run reports on their own in very short turn.
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Pros
Cirrus Insight
  • Log email to Salesforce. You click one button and it logs for you. This is easier than adding the BCC email address that Salesforce provides as a way to log email.
  • Track views and engagement on these emails. It's nice to know if the email was opened and if links were clicked.
  • Update quick fields in Salesforce directly from their inbox using Cirrus. This prevented reps from needing to click into Salesforce, wait for it to load, then update fields like the phone number or name.
  • If the rep did need to open Salesforce, Cirrus provides a quick button to navigate to the Lead/Contact/Opportunity page quickly.
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eTrigue
  • Really easy to use. We can build a campaign in about 30 minutes and our new hires can learn to use it very quickly.
  • Free phone support.
  • I can always get someone to help me and they actually return calls quicker than most all companies.
  • We are able to create campaigns before we finish all the assets. We can launch, then change the flow and add assets when they are ready.
  • Integration with Google AdWords is very easy to setup, and has lots of ROI and campaign peformance reporting.
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Cons
Cirrus Insight
  • Outlook for Mac could use some work as an add-on because it's hard to read sometimes on my laptop. It's not a sidebar, like the Windows functionality, so it's harder to read.
  • Doesn't always find an opportunity, even though I know it's in our Salesforce system.
  • Randomly shuts down and doesn't log in properly at times. I've had to remove and re-download more than once.
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eTrigue
  • I've never been too crazy about the reporting within DemandCenter. There is always a solution for any type of report I'm seeking, but it involves report designing (choosing data points dragging/dropping columns & rows) which is made difficult by the lack of descriptions & values for the data points. To their credit, they did release a new suite of simplified (and pretty) reports, dubbed "Marketing Effectiveness". Relegating the older, complicated (yet super-flexible) reports as "Business Analytics".
  • The UI will be a little unfamiliar at first. That is, where you think you should be clicking, you'll need to double-click or drag-and-drop. And I would say DemandCenter has always (and still does) have an issue with UI elements that are "windows within windows" or modal windows with scrolling. But, at least these UI components are consistent throughout the entire application - so once you're used to it, you can actually achieve some pretty impressive speeds.
  • One of DemandCenter's greatest features is being squished down to uselessness: Derived Data. As mentioned, I scrub our data on a regular basis, and this means filling/appending data, or extrapolating to fill missing data. DC released a feature called "Derived Data" that scours useful info from the prospect's IP address (mostly geographical info). Now, while you can create campaign & list conditions based on derived data, there is no easy way to simply extract that oh-so-valuable derived Country or State and have it map those values to the standard fields. Or at least let you export derived data. They have plans to fix this - but for now it's like dangling candy in front of a baby.
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Likelihood to Renew
Cirrus Insight
It is the best google to salesforce integration on the market. support is incredibly responsive and very helpful. They are constantly adding new features, and the current feature set is well beyond anything else that is currently offered in the market
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eTrigue
We have tried other systems and eTrigue is the easiest to use, easiest to train new people on, and most responsive support team we have ever experienced. They ask our input on new features they are developing, and have implemented some of our suggestions in their product rollouts. We get new features almost every month. We get live support without any cost, and they return our phone calls within an hour every time. They treat us like a true partner.
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Usability
Cirrus Insight
Very easy to use. Everything opens in a familiar interface right inside the google apps sidebar. It brings in salesforce records, so as long as you know google apps / gmail and salesforce you'll be all set. It's point and click.
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eTrigue
Having used Marketo, Act-On, and Pardot, eTrigue is MUCH easier to use and easier to train new team members to use.
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Reliability and Availability
Cirrus Insight
Haven't had a down issue in the almost 2 years I've been using the product. Support is also super responsive.
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eTrigue
No answers on this topic
Performance
Cirrus Insight
Pulls in salesforce data very quickly, and syncs very quickly.
Read full review
eTrigue
No answers on this topic
Support Rating
Cirrus Insight
No answers on this topic
eTrigue
Been very happy with their responsiveness and ability to resolve issues
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Implementation Rating
Cirrus Insight
The plugin is installed inside your internet browser as an extension/add-on. It can be found in most add on stores and is easy to install. Usually just a few clicks. It handles authorization for you once you sign in, and then takes care of all the rest. It couldn't be easier to get working right out of the box. You're up in running in less than 5 minutes.
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eTrigue
You will need to think about which users you want to have each role, and the features allowed in each role. You should watch the training videos before you get live training. It saved us several hours as they had already answered 90% of our questions.
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Alternatives Considered
Cirrus Insight
Yesware regularly sent me alerts that my emails had been opened by someone who I hadn't sent them to, from locations they couldn't possibly have been. I also don't recall its Salesforce activity logging working as smoothly, though I last used Yesware more than 12 months ago so my memory isn't as fresh as it could be
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eTrigue
Constant Contact offered now tracking, lead alerts. Marketo wasn't as flexible-- for example not easy to schedule campaigns in advance, to launch in the future. Also liked the interface and the DemandCenter lead alert format more than Marketo.
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Return on Investment
Cirrus Insight
  • Customer data is paramount and Cirrus Insight supports optimal data integrity.
  • Ease of capturing updated customer information and sales activity helps in forecasting, operational insight, etc.
  • Facilitates transition of sales opportunities by seeing a clear trail of correspondence and customer updates.
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eTrigue
  • We get the upper hand on follow-up with return visitors... not by reverse DNS lookup or pattern match but by direct cookie validation. Inside sales productivity is boosted by 33% easy with eTrigue.
  • The alerts and data are lightning fast, giving marketing immediate feedback on campaign data and prospects.
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ScreenShots

Cirrus Insight Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of

eTrigue Screenshots

Screenshot of Drag and drop campaign builder includes the statistics from each stepScreenshot of Prospect profiles show individual prospect detail, including activity, demographics and engagementScreenshot of Dashboards quickly show the results of marketing effortsScreenshot of Dashboards and reports quickly show the results of marketing effortsScreenshot of Highly configurable real-time lead alerts notify sales (or others) when prospects are taking specific actionsScreenshot of The home page quickly shows results that are configurable to each user.