eTrigue DemandCenter vs. Salesforce Marketing Cloud

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
eTrigue
Score 6.0 out of 10
N/A
eTrigue DemandCenter is a marketing automation and channel marketing-as-a-service platform. Its key features include CRM integration, email marketing, real-time lead alerts, A/B email testing, and litmus email visualization testing.
$600
per month
Salesforce Marketing Cloud
Score 7.8 out of 10
N/A
Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.
$1,250
per month per installation
Pricing
eTrigue DemandCenterSalesforce Marketing Cloud
Editions & Modules
eTrigue DemandCenter pricing begins at:
$600
complete
Account Engagement
$1,250
per month
Engagement
$1,250
per month
Intelligence
$3,000
per month
Loyalty Management
$20,000
per month
Personalization
$100,000
per year
Data Cloud for Marketing
$108,000
per year
Offerings
Pricing Offerings
eTrigueSalesforce Marketing Cloud
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
eTrigue DemandCenterSalesforce Marketing Cloud
Considered Both Products
eTrigue
Chose eTrigue DemandCenter
eTrigue is far better than other marketing systems we have used because of the drag-n-drop, advanced search, ability to launch campaigns when all assets are not ready, and THE BEST SUPPORT I HAVE EVER USED. We tried Marketo and Pardot, then tested Act-on. With the other …
Chose eTrigue DemandCenter
In 2010, we evaluated Marketo and Pardot alongside eTrigue. And eTrigue was considered the 'Cadillac' of MA tools. More recently, we've checked out Eloqua and Hubspot. All of these are more-or-less clones, having all the same core features. Except for HubSpot, which should be …
Salesforce Marketing Cloud

No answer on this topic

Top Pros
Top Cons
Features
eTrigue DemandCenterSalesforce Marketing Cloud
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
eTrigue DemandCenter
6.3
16 Ratings
21% below category average
Salesforce Marketing Cloud
7.9
158 Ratings
2% above category average
WYSIWYG email editor7.015 Ratings8.1110 Ratings
Dynamic content6.013 Ratings8.1140 Ratings
Ability to test dynamic content8.612 Ratings7.7100 Ratings
Landing pages7.015 Ratings7.5108 Ratings
A/B testing6.010 Ratings8.4139 Ratings
Mobile optimization5.011 Ratings7.598 Ratings
Email deliverability reporting4.016 Ratings8.3119 Ratings
List management6.015 Ratings7.5116 Ratings
Triggered drip sequences7.04 Ratings8.184 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
eTrigue DemandCenter
6.3
16 Ratings
20% below category average
Salesforce Marketing Cloud
7.6
112 Ratings
1% below category average
Lead nurturing automation6.015 Ratings7.7100 Ratings
Lead scoring and grading7.012 Ratings7.3100 Ratings
Data quality management6.014 Ratings7.6104 Ratings
Automated sales alerts and tasks6.014 Ratings7.792 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
eTrigue DemandCenter
6.8
14 Ratings
11% below category average
Salesforce Marketing Cloud
7.9
103 Ratings
4% above category average
Calendaring8.611 Ratings7.993 Ratings
Event/webinar marketing5.014 Ratings7.987 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
eTrigue DemandCenter
6.6
11 Ratings
13% below category average
Salesforce Marketing Cloud
6.8
80 Ratings
10% below category average
Social sharing and campaigns5.011 Ratings7.276 Ratings
Social profile integration8.38 Ratings6.432 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
eTrigue DemandCenter
6.7
16 Ratings
11% below category average
Salesforce Marketing Cloud
7.6
112 Ratings
1% above category average
Dashboards7.016 Ratings7.6107 Ratings
Standard reports6.016 Ratings7.8111 Ratings
Custom reports7.013 Ratings7.488 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
eTrigue DemandCenter
4.8
15 Ratings
45% below category average
Salesforce Marketing Cloud
7.6
112 Ratings
0% above category average
API6.011 Ratings7.681 Ratings
Role-based workflow & approvals6.012 Ratings8.278 Ratings
Customizability6.014 Ratings7.399 Ratings
Integration with Salesforce.com9.011 Ratings8.7101 Ratings
Integration with Microsoft Dynamics CRM1.06 Ratings7.88 Ratings
Integration with SugarCRM1.06 Ratings6.77 Ratings
Third-party software integrations00 Ratings7.314 Ratings
Best Alternatives
eTrigue DemandCenterSalesforce Marketing Cloud
Small Businesses
Vbout
Vbout
Score 9.4 out of 10
Vbout
Vbout
Score 9.4 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
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User Ratings
eTrigue DemandCenterSalesforce Marketing Cloud
Likelihood to Recommend
6.0
(24 ratings)
8.0
(316 ratings)
Likelihood to Renew
9.7
(21 ratings)
9.6
(112 ratings)
Usability
8.9
(4 ratings)
6.2
(35 ratings)
Availability
-
(0 ratings)
10.0
(11 ratings)
Performance
9.1
(1 ratings)
9.6
(9 ratings)
Support Rating
8.8
(4 ratings)
4.0
(35 ratings)
In-Person Training
-
(0 ratings)
5.0
(4 ratings)
Online Training
-
(0 ratings)
8.1
(7 ratings)
Implementation Rating
8.4
(3 ratings)
3.0
(17 ratings)
Ease of integration
-
(0 ratings)
7.0
(2 ratings)
Product Scalability
-
(0 ratings)
7.9
(24 ratings)
Vendor post-sale
-
(0 ratings)
8.0
(2 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(2 ratings)
User Testimonials
eTrigue DemandCenterSalesforce Marketing Cloud
Likelihood to Recommend
eTrigue
The platform is most scalable-- works for small and large companies alike. Key for most of our clients is the little to no IT support required to implement and run the platform. I would definitely explore this when looking at a marketing automation platform beyond the "batch and blast" solutions. We've yet to have an issue working with our clients' sales and/or marketing teams to implement. And most of our clients work in the platform independent of the programs we run; are able to set up acampaign, upload lists and/or pull for CRM, and run reports on their own in very short turn.
Read full review
Salesforce
Salesforce Marketing Cloud does an excellent job at collecting and storing leads. Once the leads are qualified by workflows and automations established against your qualifiers, you can begin to segment, target, send communication, and track the efficacy of your campaigns. Being that Salesforce Marketing Cloud is an extension of Salesforce CRM, there is little work that needs to be done to ensure that your SQL are migrated to your CRM once they are ready to do so. The seamlessness between the two systems is paramount to the success of our organization.
Read full review
Pros
eTrigue
  • Really easy to use. We can build a campaign in about 30 minutes and our new hires can learn to use it very quickly.
  • Free phone support.
  • I can always get someone to help me and they actually return calls quicker than most all companies.
  • We are able to create campaigns before we finish all the assets. We can launch, then change the flow and add assets when they are ready.
  • Integration with Google AdWords is very easy to setup, and has lots of ROI and campaign peformance reporting.
Read full review
Salesforce
  • Filter relevant content so you can priorize those that are more relevant and resolve it first
  • Measure the traffic in the different social networks, as well as the response rate, average response time and other relevant metrics
  • Configure automation rules to order the work of those who must interact with the customer
Read full review
Cons
eTrigue
  • I've never been too crazy about the reporting within DemandCenter. There is always a solution for any type of report I'm seeking, but it involves report designing (choosing data points dragging/dropping columns & rows) which is made difficult by the lack of descriptions & values for the data points. To their credit, they did release a new suite of simplified (and pretty) reports, dubbed "Marketing Effectiveness". Relegating the older, complicated (yet super-flexible) reports as "Business Analytics".
  • The UI will be a little unfamiliar at first. That is, where you think you should be clicking, you'll need to double-click or drag-and-drop. And I would say DemandCenter has always (and still does) have an issue with UI elements that are "windows within windows" or modal windows with scrolling. But, at least these UI components are consistent throughout the entire application - so once you're used to it, you can actually achieve some pretty impressive speeds.
  • One of DemandCenter's greatest features is being squished down to uselessness: Derived Data. As mentioned, I scrub our data on a regular basis, and this means filling/appending data, or extrapolating to fill missing data. DC released a feature called "Derived Data" that scours useful info from the prospect's IP address (mostly geographical info). Now, while you can create campaign & list conditions based on derived data, there is no easy way to simply extract that oh-so-valuable derived Country or State and have it map those values to the standard fields. Or at least let you export derived data. They have plans to fix this - but for now it's like dangling candy in front of a baby.
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Salesforce
  • The email builder does not offer any way to catch/check bugs across different email service providers
  • Creating SQL is not as easy as drag-and-drop; a lot of technical knowledge is required
  • Salesforce Marketing Cloud is sold as a marketing tool, but to be honest, you need a LOT of technical IT support to run the tool
  • Einstein metrics are across the board; if you have multiple audiences in one instance of Salesforce Marketing Cloud you can't segment the data.
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Likelihood to Renew
eTrigue
We have tried other systems and eTrigue is the easiest to use, easiest to train new people on, and most responsive support team we have ever experienced. They ask our input on new features they are developing, and have implemented some of our suggestions in their product rollouts. We get new features almost every month. We get live support without any cost, and they return our phone calls within an hour every time. They treat us like a true partner.
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Salesforce
As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
Read full review
Usability
eTrigue
Having used Marketo, Act-On, and Pardot, eTrigue is MUCH easier to use and easier to train new team members to use.
Read full review
Salesforce
You won't find another solution that has as many features as Salesforce Marketing Cloud Interaction Studio. We all know Salesforce, we all know how big they are and it's not for nothing... Their tools do most of the things you want, need and even imagine. Using it is complicated, but the usability is infinite.
Read full review
Reliability and Availability
eTrigue
No answers on this topic
Salesforce
Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
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Performance
eTrigue
No answers on this topic
Salesforce
Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.
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Support Rating
eTrigue
Been very happy with their responsiveness and ability to resolve issues
Read full review
Salesforce
They're fast and knowledgeable. You will always know what's the status of your request and they usually follow up with phone calls to ask you questions or provide updates. Sometimes it takes them a couple of days to investigate, especially if you have custom "situations" like my company usually does but at least they are very good at managing time expectations.
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In-Person Training
eTrigue
No answers on this topic
Salesforce
The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
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Online Training
eTrigue
No answers on this topic
Salesforce
Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc... The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
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Implementation Rating
eTrigue
You will need to think about which users you want to have each role, and the features allowed in each role. You should watch the training videos before you get live training. It saved us several hours as they had already answered 90% of our questions.
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Salesforce
From an IT perspective, once you set up the Javascript beacon and start collecting data there is a waiting game. During this time you can start labeling your site actions which can be labor intensive for a single person, but you don't really have the final end-users on the platform yet. We did a lot of training so users were experienced, but it wasn't until they had their first tasks to accomplish that they started using the system and had questions. I'd recommend setting up some immediate goals for an end-user to start segmenting for the purpose of displaying message campaigns so you can jump start end-user action.
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Alternatives Considered
eTrigue
Constant Contact offered now tracking, lead alerts. Marketo wasn't as flexible-- for example not easy to schedule campaigns in advance, to launch in the future. Also liked the interface and the DemandCenter lead alert format more than Marketo.
Read full review
Salesforce
Salesforce Marketing Cloud stands out for its comprehensive features, scalability, and seamless integration capabilities. Compared to other platforms, its unified suite of tools for email, social media, mobile, and advertising enables streamlined cross-channel campaign management and personalized marketing at scale. We chose Marketing Cloud for its industry leadership, robust ecosystem, and tight integration with Salesforce CRM, allowing us to deliver exceptional marketing solutions and drive measurable results for our clients efficiently.
Read full review
Scalability
eTrigue
No answers on this topic
Salesforce
Salesforce Marketing Cloud helps create profiles for each subscriber. The Contact Builder feature stores information about every subscriber, including whether they're an active customer, their purchase history from the last year, and their email engagement metrics. It also identifies the likelihood of a subscriber churning, aiding in creating personalized campaigns to boost company revenue.
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Return on Investment
eTrigue
  • We get the upper hand on follow-up with return visitors... not by reverse DNS lookup or pattern match but by direct cookie validation. Inside sales productivity is boosted by 33% easy with eTrigue.
  • The alerts and data are lightning fast, giving marketing immediate feedback on campaign data and prospects.
Read full review
Salesforce
  • Salesforce Marketing Cloud allows us to more efficiently reach out to a higher number of prospects.
  • Salesforce Marketing Cloud allows us to nimbly communicate important messages in a timely fashion to facilitate conversion.
  • Salesforce Marketing Cloud allows us to track who is opening our messages so that we can stop sending to those not interested and focus on the most engaged audiences.
Read full review
ScreenShots

eTrigue Screenshots

Screenshot of Drag and drop campaign builder includes the statistics from each stepScreenshot of Prospect profiles show individual prospect detail, including activity, demographics and engagementScreenshot of Dashboards quickly show the results of marketing effortsScreenshot of Dashboards and reports quickly show the results of marketing effortsScreenshot of Highly configurable real-time lead alerts notify sales (or others) when prospects are taking specific actionsScreenshot of The home page quickly shows results that are configurable to each user.

Salesforce Marketing Cloud Screenshots

Screenshot of Pardot Analytics - Pardot's reporting and analytics can be used to perform true revenue impact analysis and closed-loop reporting.Screenshot of Pardot Email Analytics - The reach and impact of  email marketing efforts are displayed in real-time with advanced reporting and analytics by device, and email client.Screenshot of Pardot Forms and Landing Pages - Pardot's form and landing page builders are used to turn online traffic to leads with targeted offers and content marketing.Screenshot of Pardot Email Marketing - Lead nurturing flows are defined via an interface that enables definition of the simplest or most complex segmented and targeted campaigns.