eTrigue DemandCenter vs. Impartner PRM

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
eTrigue
Score 6.0 out of 10
N/A
eTrigue DemandCenter is a marketing automation and channel marketing-as-a-service platform. Its key features include CRM integration, email marketing, real-time lead alerts, A/B email testing, and litmus email visualization testing.
$600
per month
Impartner PRM
Score 7.6 out of 10
Small Businesses (1-50 employees)
Impartner delivers a complete partner ecosystem management platform, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. The solution boasts millions of partners worldwide and has users from channel organizations of all sizes.
$2,000
per month
Pricing
eTrigue DemandCenterImpartner PRM
Editions & Modules
eTrigue DemandCenter pricing begins at:
$600
complete
Impartner Emerge Package
$2,000
Base Price (Modules and Add-Ons available)
Offerings
Pricing Offerings
eTrigueImpartner PRM
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
eTrigue DemandCenterImpartner PRM
Top Pros
Top Cons
Features
eTrigue DemandCenterImpartner PRM
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
eTrigue DemandCenter
6.3
16 Ratings
21% below category average
Impartner PRM
-
Ratings
WYSIWYG email editor7.015 Ratings00 Ratings
Dynamic content6.013 Ratings00 Ratings
Ability to test dynamic content8.612 Ratings00 Ratings
Landing pages7.015 Ratings00 Ratings
A/B testing6.010 Ratings00 Ratings
Mobile optimization5.011 Ratings00 Ratings
Email deliverability reporting4.016 Ratings00 Ratings
List management6.015 Ratings00 Ratings
Triggered drip sequences7.04 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
eTrigue DemandCenter
6.3
16 Ratings
20% below category average
Impartner PRM
-
Ratings
Lead nurturing automation6.015 Ratings00 Ratings
Lead scoring and grading7.012 Ratings00 Ratings
Data quality management6.014 Ratings00 Ratings
Automated sales alerts and tasks6.014 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
eTrigue DemandCenter
6.8
14 Ratings
11% below category average
Impartner PRM
-
Ratings
Calendaring8.611 Ratings00 Ratings
Event/webinar marketing5.014 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
eTrigue DemandCenter
6.6
11 Ratings
13% below category average
Impartner PRM
-
Ratings
Social sharing and campaigns5.011 Ratings00 Ratings
Social profile integration8.38 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
eTrigue DemandCenter
6.7
16 Ratings
11% below category average
Impartner PRM
8.2
2 Ratings
35% above category average
Dashboards7.016 Ratings8.52 Ratings
Standard reports6.016 Ratings8.01 Ratings
Custom reports7.013 Ratings8.02 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
eTrigue DemandCenter
4.8
15 Ratings
45% below category average
Impartner PRM
-
Ratings
API6.011 Ratings00 Ratings
Role-based workflow & approvals6.012 Ratings00 Ratings
Customizability6.014 Ratings00 Ratings
Integration with Salesforce.com9.011 Ratings00 Ratings
Integration with Microsoft Dynamics CRM1.06 Ratings00 Ratings
Integration with SugarCRM1.06 Ratings00 Ratings
Best Alternatives
eTrigue DemandCenterImpartner PRM
Small Businesses
Vbout
Vbout
Score 9.4 out of 10

No answers on this topic

Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Salesforce Experience Cloud
Salesforce Experience Cloud
Score 8.4 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Salesforce Experience Cloud
Salesforce Experience Cloud
Score 8.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
eTrigue DemandCenterImpartner PRM
Likelihood to Recommend
6.0
(24 ratings)
7.4
(6 ratings)
Likelihood to Renew
9.7
(21 ratings)
-
(0 ratings)
Usability
8.9
(4 ratings)
-
(0 ratings)
Performance
9.1
(1 ratings)
-
(0 ratings)
Support Rating
8.8
(4 ratings)
-
(0 ratings)
Implementation Rating
8.4
(3 ratings)
-
(0 ratings)
User Testimonials
eTrigue DemandCenterImpartner PRM
Likelihood to Recommend
eTrigue
The platform is most scalable-- works for small and large companies alike. Key for most of our clients is the little to no IT support required to implement and run the platform. I would definitely explore this when looking at a marketing automation platform beyond the "batch and blast" solutions. We've yet to have an issue working with our clients' sales and/or marketing teams to implement. And most of our clients work in the platform independent of the programs we run; are able to set up acampaign, upload lists and/or pull for CRM, and run reports on their own in very short turn.
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Impartner Software
I have worked with many other PRM platforms. ImpartnerPRM is in the middle of the pack. There is still a lot of opportunity for making the platform more intuitive and automating some of the processes. However, it is better than some of the others that I have used in terms of there being better continuity between the PRM and marketing functions.
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Pros
eTrigue
  • Really easy to use. We can build a campaign in about 30 minutes and our new hires can learn to use it very quickly.
  • Free phone support.
  • I can always get someone to help me and they actually return calls quicker than most all companies.
  • We are able to create campaigns before we finish all the assets. We can launch, then change the flow and add assets when they are ready.
  • Integration with Google AdWords is very easy to setup, and has lots of ROI and campaign peformance reporting.
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Impartner Software
  • Providing data in an easily digestible format.
  • Intuitive workflow, really easy to learn in an afternoon.
  • Cloud access feature allows for easy access on any device.
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Cons
eTrigue
  • I've never been too crazy about the reporting within DemandCenter. There is always a solution for any type of report I'm seeking, but it involves report designing (choosing data points dragging/dropping columns & rows) which is made difficult by the lack of descriptions & values for the data points. To their credit, they did release a new suite of simplified (and pretty) reports, dubbed "Marketing Effectiveness". Relegating the older, complicated (yet super-flexible) reports as "Business Analytics".
  • The UI will be a little unfamiliar at first. That is, where you think you should be clicking, you'll need to double-click or drag-and-drop. And I would say DemandCenter has always (and still does) have an issue with UI elements that are "windows within windows" or modal windows with scrolling. But, at least these UI components are consistent throughout the entire application - so once you're used to it, you can actually achieve some pretty impressive speeds.
  • One of DemandCenter's greatest features is being squished down to uselessness: Derived Data. As mentioned, I scrub our data on a regular basis, and this means filling/appending data, or extrapolating to fill missing data. DC released a feature called "Derived Data" that scours useful info from the prospect's IP address (mostly geographical info). Now, while you can create campaign & list conditions based on derived data, there is no easy way to simply extract that oh-so-valuable derived Country or State and have it map those values to the standard fields. Or at least let you export derived data. They have plans to fix this - but for now it's like dangling candy in front of a baby.
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Impartner Software
  • Training was very difficult to set up and maintain
  • They show you this awesome demo environment and then you realize once you purchase the tool how much it takes to get that. At least one web designer, help from marketing, and at least a few months of dedicated work
  • The most expensive tool we looked at
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Likelihood to Renew
eTrigue
We have tried other systems and eTrigue is the easiest to use, easiest to train new people on, and most responsive support team we have ever experienced. They ask our input on new features they are developing, and have implemented some of our suggestions in their product rollouts. We get new features almost every month. We get live support without any cost, and they return our phone calls within an hour every time. They treat us like a true partner.
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Impartner Software
No answers on this topic
Usability
eTrigue
Having used Marketo, Act-On, and Pardot, eTrigue is MUCH easier to use and easier to train new team members to use.
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Impartner Software
No answers on this topic
Support Rating
eTrigue
Been very happy with their responsiveness and ability to resolve issues
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Impartner Software
No answers on this topic
Implementation Rating
eTrigue
You will need to think about which users you want to have each role, and the features allowed in each role. You should watch the training videos before you get live training. It saved us several hours as they had already answered 90% of our questions.
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Impartner Software
No answers on this topic
Alternatives Considered
eTrigue
Constant Contact offered now tracking, lead alerts. Marketo wasn't as flexible-- for example not easy to schedule campaigns in advance, to launch in the future. Also liked the interface and the DemandCenter lead alert format more than Marketo.
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Impartner Software
Salesforce was too expensive for us at the time and required too much customization and internal strain at the time. We ended up choosing Salesforce over Impartner later on once our channel business was more established and we had more resources internally. Impartner was more simple and easy to deploy than Salesforce, which is why we chose it when we had fewer resources
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Return on Investment
eTrigue
  • We get the upper hand on follow-up with return visitors... not by reverse DNS lookup or pattern match but by direct cookie validation. Inside sales productivity is boosted by 33% easy with eTrigue.
  • The alerts and data are lightning fast, giving marketing immediate feedback on campaign data and prospects.
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Impartner Software
  • I do think our lead to demo rate increased a significant percent
  • We were able to communicate easily with over 1k partners that were hard to reach before
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ScreenShots

eTrigue Screenshots

Screenshot of Drag and drop campaign builder includes the statistics from each stepScreenshot of Prospect profiles show individual prospect detail, including activity, demographics and engagementScreenshot of Dashboards quickly show the results of marketing effortsScreenshot of Dashboards and reports quickly show the results of marketing effortsScreenshot of Highly configurable real-time lead alerts notify sales (or others) when prospects are taking specific actionsScreenshot of The home page quickly shows results that are configurable to each user.

Impartner PRM Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of