Everflow - Partner Marketing Platform vs. IBM Digital Analytics

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Everflow - Partner Marketing Platform
Score 8.6 out of 10
N/A
Everflow, from the company of the same name in Mountain View, is presented by the vendor as a smart partner marketing and tracking platform. Performance marketing has grown sophisticated, so the vendor has designed Everflow to help companies stay ahead. Everflow handles scale through Google Cloud, drill down analytics reporting, and automated optimization with Smart Switch.
$750
per month
IBM Digital Analytics
Score 7.0 out of 10
N/A
IBM acquired Coremetrics in 2010, and has since re-branded the platform to the IBM Digital Marketing Optimization Solution. This cloud-based solution includes IBM Digital Analytics, the core analytical product, as well as several add-on modules, including Benchmark, Product Recommendations, Lifecycle, Multisite, and more. IBM has integrated the Digital Marketing Optimization platform with other solutions, like WebSphere Commerce and Portal for ecommerce, IBM Campaign and Interact (acquired from…N/A
Pricing
Everflow - Partner Marketing PlatformIBM Digital Analytics
Editions & Modules
Starter
$750
per month
Everflow Plus
$1995
per month per installation
No answers on this topic
Offerings
Pricing Offerings
Everflow - Partner Marketing PlatformIBM Digital Analytics
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup Fee$295 one-time feeNo setup fee
Additional DetailsEverflow Plus is our white glove service where we provide proactive support from taking you from pre-launch to hyperscaling your partner program.
More Pricing Information
Community Pulse
Everflow - Partner Marketing PlatformIBM Digital Analytics
Top Pros
Top Cons
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Everflow - Partner Marketing PlatformIBM Digital Analytics
Small Businesses

No answers on this topic

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Score 9.0 out of 10
Medium-sized Companies

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Siteimprove
Siteimprove
Score 8.3 out of 10
Enterprises

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Contentsquare
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User Ratings
Everflow - Partner Marketing PlatformIBM Digital Analytics
Likelihood to Recommend
9.3
(9 ratings)
7.0
(22 ratings)
Likelihood to Renew
-
(0 ratings)
5.8
(18 ratings)
Usability
-
(0 ratings)
9.0
(1 ratings)
Availability
-
(0 ratings)
10.0
(2 ratings)
Performance
-
(0 ratings)
8.0
(2 ratings)
Support Rating
5.0
(1 ratings)
2.0
(8 ratings)
Online Training
-
(0 ratings)
7.1
(2 ratings)
Implementation Rating
-
(0 ratings)
9.9
(4 ratings)
Configurability
-
(0 ratings)
8.0
(1 ratings)
Product Scalability
-
(0 ratings)
9.0
(1 ratings)
User Testimonials
Everflow - Partner Marketing PlatformIBM Digital Analytics
Likelihood to Recommend
Everflow
I would say the area Everflow has been the best for us is in tracking affiliate and internal metrics for our campaigns and our external(brokered) campaigns. A scenario where I think it may not be best suited would be integrating with Shopify through API. I've had multiple times where the integration doesn't go as stated it would and had to troubleshoot. I've also run into issues with reporting being accurate with that integration specifically. (Which could be Shopify's fault as they don't play well with many platforms anyway. So could be their problem, not Everflow's just to clarify).
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IBM
IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.
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Pros
Everflow
  • Manages offers to affiliate partners.
  • Tracks payouts and traffic volume.
  • Houses creatives for affiliates to use.
  • Generates reports and dashboards for tracking sales.
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IBM
  • IBM Digital Analytics is a strong offering for retail eCommerce clients, based on the out-of-the-box metrics available around product views, items added and abandoned, as well as the ability to remarke to the individual user based on that information.
  • Fairly straight forward implementation compared to the other major tools
  • Visitor stitching - I feel the IBM Live Profile is very accurate at creating a full picture of an individual user and provides opportunities to create better messages to them.
  • Having IBM Support as a an immediate resource to clarify or troubleshoot any of the system features has been very beneficial as well
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Cons
Everflow
  • Publishers cannot see their redirect revenue on their dashboard but the admins can. Which causes a lot of manual updating through communication and explaining to clients/publishers.
  • I wish Everflow had a "Cap start date" for offer caps. Cake had that feature and I used it often.
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IBM
  • The user interface is dated and flash based which makes it very difficult to use on mobile. The visualizations and graphs are nice but hopefully they will move away from flash soon.
  • The custom reporting module, Explore, is powerful and the only place to entirely customize display columns and metrics but it is limited to a certain number of credits each month. Each month of data included in a report uses 1 report credit.
  • Inside the Digital Analytics interface you are limited in the number of one time and persistent segments you can create. One time segments must be within the last 93 days and the date range cannot exceed 35 days. Depending on the reporting request that comes up you may run into this limitation.
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Likelihood to Renew
Everflow
No answers on this topic
IBM
As a company, it is beginning to become apparent that Google Analytics may be our best usage. We do not have any analytic experts in our bank and we do not need all the bells and whistles that IBM DA brings to the table and can utilize the simplicity of a program such as Google Analytics to our advantage without a price tag and much easier navigation.
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Usability
Everflow
No answers on this topic
IBM
Very easy to implement and use.
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Reliability and Availability
Everflow
No answers on this topic
IBM
Never had any issues
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Performance
Everflow
No answers on this topic
IBM
As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.
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Support Rating
Everflow
Pretty responsive, but that's kinda expected within the space. TUNE has chats open and available right away.
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IBM
Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.
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Online Training
Everflow
No answers on this topic
IBM
Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.
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Implementation Rating
Everflow
No answers on this topic
IBM
See previous comment: reading and understanding the encyclopedic implementation guide is a must.
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Alternatives Considered
Everflow
You can request a demo to better understand and experience all the features Everflow has to offer. While receiving the assistance you will be able to determine which tools adapt the most to your business needs and customer and integrate them. Everflow provides great marketing software and tracking resources to help your program grow faster.
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IBM
Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.
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Scalability
Everflow
No answers on this topic
IBM
This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.
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Return on Investment
Everflow
  • Positive since we have real-time attribution
  • Customer support is helpful as needed
  • We can measure performance and make data driven decisions
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IBM
  • We spend too much time trying to work around bugs on the new UI.
  • We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
  • Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.
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ScreenShots

Everflow - Partner Marketing Platform Screenshots

Screenshot of Get a comprehensive snapshot of your performance through our customizable dashboard.Screenshot of Track an unlimited amount of events on top of your initial conversion aciton.Screenshot of Easily drill down into any of your partners and see their performance on the placement level or any other granular metric.Screenshot of