ZoomInfo Operations vs. TechTarget Priority Engine

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ZoomInfo Operations
Score 7.6 out of 10
N/A
ZoomInfo OperationsOS/RingLead is a comprehensive data quality management platform for sales and marketing operations teams to clean, enrich, and route their go-to-market data.N/A
TechTarget Priority Engine
Score 7.9 out of 10
N/A
Priority Engine is TechTarget's primary intent data offering. The vendor aims to enable marketing and sales teams by providing behavior insights for high priority accounts and leads.N/A
Pricing
ZoomInfo OperationsTechTarget Priority Engine
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
ZoomInfo OperationsTechTarget Priority Engine
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeRequiredNo setup fee
Additional Details
More Pricing Information
Community Pulse
ZoomInfo OperationsTechTarget Priority Engine
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
ZoomInfo OperationsTechTarget Priority Engine
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
ZoomInfo Operations
-
Ratings
TechTarget Priority Engine
7.3
8 Ratings
6% below category average
Contact information00 Ratings7.68 Ratings
Company information00 Ratings7.78 Ratings
Industry information00 Ratings6.68 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
ZoomInfo Operations
-
Ratings
TechTarget Priority Engine
6.2
7 Ratings
21% below category average
Web Personalization00 Ratings7.06 Ratings
3rd party intent signals00 Ratings6.87 Ratings
Downstream intent signals00 Ratings5.74 Ratings
Account identification00 Ratings7.77 Ratings
Buyer journey tracking00 Ratings6.37 Ratings
Revenue forecasts00 Ratings4.03 Ratings
Audience segmentation00 Ratings5.65 Ratings
Conversion optimization00 Ratings5.36 Ratings
Content Syndication00 Ratings7.05 Ratings
Best Alternatives
ZoomInfo OperationsTechTarget Priority Engine
Small Businesses
HubSpot Operations Hub
HubSpot Operations Hub
Score 8.1 out of 10
ZoomInfo Sales
ZoomInfo Sales
Score 8.0 out of 10
Medium-sized Companies
IBM InfoSphere Information Server
IBM InfoSphere Information Server
Score 8.2 out of 10
Qualified
Qualified
Score 9.5 out of 10
Enterprises
IBM InfoSphere Information Server
IBM InfoSphere Information Server
Score 8.2 out of 10
Demandbase One
Demandbase One
Score 8.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ZoomInfo OperationsTechTarget Priority Engine
Likelihood to Recommend
8.0
(114 ratings)
7.8
(15 ratings)
Likelihood to Renew
8.2
(6 ratings)
-
(0 ratings)
Usability
8.4
(14 ratings)
-
(0 ratings)
Availability
9.1
(1 ratings)
-
(0 ratings)
Performance
9.1
(1 ratings)
-
(0 ratings)
Support Rating
8.5
(4 ratings)
7.7
(2 ratings)
Online Training
9.1
(1 ratings)
-
(0 ratings)
Implementation Rating
10.0
(3 ratings)
-
(0 ratings)
Configurability
9.1
(1 ratings)
-
(0 ratings)
Ease of integration
9.1
(1 ratings)
-
(0 ratings)
Product Scalability
9.1
(1 ratings)
-
(0 ratings)
Vendor post-sale
9.1
(1 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(1 ratings)
-
(0 ratings)
User Testimonials
ZoomInfo OperationsTechTarget Priority Engine
Likelihood to Recommend
ZoomInfo
The application is one that I would highly recommend for your sales team as they are able to seek out information that they would not normally be able to obtain through something like Salesforce or other applications. ZoomInfo for sure is the leader in my opinion in this area and I love the releases and additional features that they are always releasing.
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TechTarget
TechTarget would notify us when prospects looked us up by name or specifically researched areas where our product would prove beneficial. It did a great job gauging legitimate interest from the prospect and gave an idea of a timeline as well so that we could understand their urgency.
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Pros
ZoomInfo
  • EverString allows us to build account lists based off in-depth firmographic or technographic data. It's far more accurate than trying to build these lists any other way.
  • EverString is fast. Where it might've previously taken us weeks to build lists of this quality, we now can build them in a matter of minutes (and have them ready to be published in a couple of hours).
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TechTarget
  • Contact Info is pretty good. I've occasionally found better data than I can get from our chosen lead solution.
  • I don't know of another alternative source, but TechTarget provides data on content that people are researching.
  • TechTarget provides current tech stack for companies that I'm researching.
Read full review
Cons
ZoomInfo
  • Contacts underneath Companies can be outdated by 4+ years (left employer years prior).
  • Customer support is not as engaged as a smaller software company might be. Delays in solving issues.
  • Limits in sharing lists, queries, and tags between users under the same account.
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TechTarget
  • It is not particularly intuitive
  • Too many steps to get where I need to go
  • Needs to provide more depth to help determine urgency and intent to buy
  • Response rate from contacting leads based on search behaviors was almost nil. This may be partially due to messaging on our end.
Read full review
Likelihood to Renew
ZoomInfo
Would love to keep everstring as part of our tech stack in the future. if we ever have to move from everstring it will be due to budget not the solution itself.
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TechTarget
No answers on this topic
Usability
ZoomInfo
The rating is simply because the tutorials can be made a lot more interactive. The tutorials are of such a level that it gets boring to a point. Also, another suggestion would be to incorporate pop-up help menus which would I believe help out immensely as well in case of improvement of usage for beginners.
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TechTarget
No answers on this topic
Reliability and Availability
ZoomInfo
No problems
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TechTarget
No answers on this topic
Performance
ZoomInfo
Had very good experience when using it
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TechTarget
No answers on this topic
Support Rating
ZoomInfo
I’ve had one support request that was addressed and resolved within 30 minutes
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TechTarget
I'm just a business user of TechTarget so I really haven't had the chance to gauge what the support is from a customer standpoint. Given that we recently rolled it out and everyone is utilizing it daily I would assume that their support is strong enough for us to continues to use it.
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Online Training
ZoomInfo
It was helpful
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TechTarget
No answers on this topic
Implementation Rating
ZoomInfo
Have a plan on how you're going to evaluate. We had a two-month trial period, but a six-month average lead cycle time, making it impossible to evaluate on a purely new-business ROI basis within the trial. We applied the model to our prior data, which demonstrated how much time and effort was devoted to accounts that weren't going to close
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TechTarget
No answers on this topic
Alternatives Considered
ZoomInfo
This has a similar issue to RingLead Capture, as it only returns the data that users themselves update, which is often outdated or incorrect. However, RingLead Route does allow lead assignment and tracking in more ways than LinkedIn Sales Navigator does, which is helpful in visibility of what a full sales team is doing.
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TechTarget
TechTargets Priority Engine's interface and customizable features were easier to use and better organized than ZoomInfo's. I like the custom alerts that TechTarget provided, and I'm not sure ZoomInfo had the same feature. I would get email alerts any time a target customer read a white paper or downloaded a brochure, which made my timing for prospecting much easier. I do believe ZoomInfo's company directories are more robust and wide-spread
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Scalability
ZoomInfo
Hasn’t experienced any issues to doubt reliability
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TechTarget
No answers on this topic
Return on Investment
ZoomInfo
  • I have just signed a $9M account with the help of this product.
  • I've had to double-check information due to accuracy.
  • More analysis is to be conducted about the team's ROI, as it is early in the process for my company.
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TechTarget
  • It is best when used in conjunction with all of our other tooling and not used alone
  • It has enabled my team to have a better feel for what is happening at a prospect's company
  • It sometimes consumes too many hours in the day waiting on data to load, and time is wasted toggling between pages
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ScreenShots

ZoomInfo Operations Screenshots

Screenshot of Transform, which gives users the ability to standardize record fields to keep data navigable.  Normalize enables users to clean formatting and keep data consistent. Segment allows users to organize and group records according to common criteria or data points.Screenshot of Prevent allows users to combine all of the features of RingLead (deduplicate, enrich, normalize, segment, and route) into one single task.  This can be done in real-time for net new records coming into a CRM, or on existing records when they are updated.Screenshot of Connecting one or more data vendors to RingLead enables the user to utilize enrichment packages and tasks. Bulk enrichment of records from one or more configured data vendors can be performed. Offers filters to target only the specific records to update, updates existing data that may be old or inaccurate, and fills in the gaps where data is missing, and/or normalize and segment records at the same time.Screenshot of record assignments, routed to the right owner for sales or marketing motions. Any Salesforce object can be routed: Leads, Contacts, Accounts, Opportunities, and Cases Advanced Workflow Rules enable users to define conditional logic on unlimited fields with various operators to route Leads to the right user.