Exclaimer vs. Terminus ABM Platform

Well-Suited Scenarios: - Large Organizations: Exclaimer streamlines email signature management for brand consistency. - Customer Feedback - Compliance Industries: Great for businesses with strict email compliance needs. Less Appropriate Scenarios: Unnecessary for organizations not to prioritise branding or feedback via email signatures.

Incentivized

Terminus ABM Platform is well suited for organizations beginning their ABM journey. It is easy to implement and there is a great team to help you do so. Ongoing customer success teams ensure you are taking full advantage of the platform and work to help you develop an ABM strategy that fits your business needs.

Incentivized

• Allows for easily customizing the templates for the signatures.
• Allows uploading custom logos or banners to be applied in the different signatures
• Allows assigning specific signatures to groups of users
• Connects easily with all Google Suite email accounts within the organization

Incentivized

• Serving account targeted ads across a wide range of display ad providers
• Matching account based browsing data to target lists
• Identifying need and interest in particular accounts with intent data
• Identifying anonymous web traffic on our site from target accounts
• Reporting on ABM activity and metrics

Incentivized

• The signature block designer is a steep learning curve, but logical once you do understand it
• Submission of support tickets could be improved
• In rare instances where emails are generated using a third party, there can be issues relating to the from field not being set correctly that can cause crashes.

Incentivized

• Support times are iffy. We've had slower replies and resolutions to issues since they acquired Sigstr and now support both products.
• Display advertising generally has low ROI, in part due to "banner blindness". If you're not continuously developing engaging creatives, you're going to see very little return with this platform.
• Their UI needs serious work. Some options are locked after you move to the next screen in their campaign wizard (nothing should ever be locked in draft) and unless they've recently changed it, you can't delete dead draft campaigns - just archive them.
• There are a few serious discrepancies in the analytics when it comes to identifying which end companies have people who have viewed your ads (i.e. Microsoft has huge numbers because Azure is their product).

Incentivized

We are very happy with exclaimer it runs 99.9% of the time without any issues. It also very easy to use and maintain and the design team are happy to use it as its so user friendly. When compared to how much time we used to spend updating banners exclaimer saves us hours. This more than justifies the cost and when it comes to renew we wont be thinking twice about doing so

Incentivized

Terminus is a turn-key partner in the B2B Account-Based Marketing space. Their model is flexible and efficient which in turn provides effective results. Their sales staff is great and never tries to up-sell, but rather coach and educate our teams to be better at our jobs. It has been great to collaborate

Incentivized

In the order that I recall the setup process: Signature templates need to be set up (attribute mapping to AD) Office 365 connector needs to be set up (global admin needed and exclaimer engineer for guidance) Signature policies need to be set up (who gets which signatures) Office membership groups need to be setup (who in the org will use exclaimer) Members need to be added to those groups (user membership) Agents need to be deployed on the end-user hosts (local agent)

Incentivized

Never had any issues with availability during our outages.

Incentivized

I have to admit that there has been an odd occasion when the pages have taken a while to load. This is the exception rather than the rule.

Incentivized

I've only had one issue in 7 years where I needed to reach out to Exclaimer for support, but it was handled quickly and resolved my issue. No messing around to provide additional information. Just a quick solution to what I was facing which resolved the issue on the first go around.

Incentivized

Our implementation was relatively easy as we weren't cutting over from anything. We just got the software installed, set up the file share and got active directory set up. We got exsync on a scheduled task and it just worked. We built our templates and policies and it has always been relatively smooth.

Incentivized

We use customer thermometer to survey our customers, it is a good product although the multi user (login) licensing is puzzling - aren't we paying for the product in terms of thermometers - why should additional logins to review the results incur a cost?

Incentivized

Drift has banners available in their email tool, furthermore, we are able to mimic a Sigstr banner in HubSpot when we build emails by placing the banner image with a link in the bottom of an email, it's just a more manual process. I can't recommend any other solution over Sigstr, they own what they do and don't try to reach in their product marketing and I respect their product for that.

Incentivized

Everything runs smoothly between us

Incentivized

you can easily design more than one signature and spit it among the organisation

Incentivized

We used the Design Template service; this was a very pleasant experience and the design team we in constant communication with us to ensure the templates were designed exactly to our remit.

Incentivized

• Exclaimer has allowed us to ensure that all signature data is correct - previously some users had the wrong telephone number in their email signature due to a typo, which meant lost business!
• Email signatures are now an excellent marketing tool
• Branding is now consistent across the board, increasing the level of trust.

Incentivized

• Combining chat, advertising experiences & a very tight contact list - we saw a 684% increase in on-site engagement.
• 900% increase in deal size after using chat with our advertising campaigns
• 50% higher attendance for our events when leveraging our intent data for targeting