Lotame vs. Nielsen Marketing Cloud

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Lotame
Score 8.5 out of 10
N/A
Lotame is the flagship data management platform (DMP) from Lotame Solutions in Columbia, Maryland, billed as a cross-screen DMP that leverages "second-party" data (i.e. first-party data acquired via strategic partners).N/A
Nielsen Marketing Cloud
Score 7.8 out of 10
N/A
Neilsen Marketing Cloud includes a Data Management Platform (DMP), Media Planning and Optimization, Data as a Service (DaaS), Multitouch Attribution Analytics, Inflight Analytics, and integrations to different digital media channels as well as to content marketing, creative testing, search, email and social media platforms. It's designed to enable marketers to plan, execute, and report on all of their marketing activities from one place.N/A
Pricing
LotameNielsen Marketing Cloud
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
LotameNielsen Marketing Cloud
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
LotameNielsen Marketing Cloud
Data Collection
Comparison of Data Collection features of Product A and Product B
Lotame
6.3
8 Ratings
25% below category average
Nielsen Marketing Cloud
8.4
6 Ratings
4% above category average
Collection of first-party data6.08 Ratings8.56 Ratings
Collection of third-party data9.07 Ratings8.55 Ratings
Access to Third-party Data Providers4.08 Ratings8.05 Ratings
Data Classification
Comparison of Data Classification features of Product A and Product B
Lotame
7.7
8 Ratings
9% below category average
Nielsen Marketing Cloud
8.6
6 Ratings
2% above category average
Audience taxonomy7.08 Ratings8.36 Ratings
Tag Management8.07 Ratings8.35 Ratings
Data Analysis Dashboard8.08 Ratings9.46 Ratings
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Lotame
6.0
7 Ratings
29% below category average
Nielsen Marketing Cloud
8.0
5 Ratings
0% above category average
Data Transfer5.06 Ratings8.05 Ratings
DSP integration7.07 Ratings8.05 Ratings
DMP Analytics
Comparison of DMP Analytics features of Product A and Product B
Lotame
6.5
8 Ratings
20% below category average
Nielsen Marketing Cloud
8.7
6 Ratings
9% above category average
Campaign Analytics6.06 Ratings8.56 Ratings
Audience Analytics7.08 Ratings8.86 Ratings
Best Alternatives
LotameNielsen Marketing Cloud
Small Businesses
MediaMath
MediaMath
Score 7.4 out of 10
MediaMath
MediaMath
Score 7.4 out of 10
Medium-sized Companies
Oracle Marketing
Oracle Marketing
Score 8.2 out of 10
Oracle Marketing
Oracle Marketing
Score 8.2 out of 10
Enterprises
Oracle Marketing
Oracle Marketing
Score 8.2 out of 10
Oracle Marketing
Oracle Marketing
Score 8.2 out of 10
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User Ratings
LotameNielsen Marketing Cloud
Likelihood to Recommend
8.0
(8 ratings)
8.0
(7 ratings)
Likelihood to Renew
-
(0 ratings)
9.0
(1 ratings)
Usability
-
(0 ratings)
8.0
(1 ratings)
Support Rating
8.0
(1 ratings)
5.0
(1 ratings)
User Testimonials
LotameNielsen Marketing Cloud
Likelihood to Recommend
Lotame Solutions
Well suited for advertising business. Has a lot of links to all relevant technologies. It is also a great platform if you want to buy or sell data and look for quality here. But you need a team which knows how to handle data. Less appropriate when you expect a fully managed service.
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Nielsen
Best suited for scenarios involving detailed analysis of customer data and demographics. Allows for complex investigation of customer and audience details. Less well suited for scenarios involving simultaneous collaboration on analysis. This product is not the best for collaboration and is better suited for individual work and individual forms of analysis.
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Pros
Lotame Solutions
  • Its ability to show different affinities of audience segments
  • Creating and customizing audience segments
  • Great reporting features to help learn more about audience segments and media performance
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Nielsen
  • I just like the manner it handles the analytical rationalization of giving a standing and updates of the inner and outside beliefs of Marketing analysis.
  • It facilitates me apprehend clients' desires and offers advice on a way to fulfill their desires.
  • When I am making plans and instinctually recognise what purchasers are going to purchase, I depend upon their real-time records to validate my assumptions and tell our media buys.
  • Automatic rewards with the media Connections. The availability of records and the alternatives to make our customer's picks understandable.
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Cons
Lotame Solutions
  • So far we haven't encountered too many "needs improvement" pain points with Lotame - if we've had a problem so far it's been more a matter of needing to learn that particular action than any fault of Lotame.
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Nielsen
  • More segments need to be created as often as possible
  • Sometimes it is hard to optimize these segments when the CTR is low - segments make it difficult to pull out zones/sites that are dragging down the CTR because they are so narrowly targeted.
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Likelihood to Renew
Lotame Solutions
No answers on this topic
Nielsen
I still use exelate every day for my media plans that are either direct response or extremely geo-targeted.
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Usability
Lotame Solutions
No answers on this topic
Nielsen
Very easy to utilize. Features are basic. Again just not too much in the way of involved customization
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Support Rating
Lotame Solutions
Lotame has been an excellent partner with MMP
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Nielsen
I am rating this as neutral due to having minimal interaction with them
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Alternatives Considered
Lotame Solutions
There are alternatives in the market - Visual DNA, Bluekai/Oracle/ Adobe Audience Manager, Krux. They all offer a similar offering, however, I prefer the easy UI which is very intuitive even for beginners to the DMP world.
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Nielsen
Nielson Cloud helps businesses find, recruit, and create new advertiser client bases, as well as stand out in a crowded public space. Measure linear and digital media metrics across channels aids in giving insights in an efficient manner. Nielson Cloud also assists businesses in maximising ROI by analysing how their marketing and advertising reaches and influences audiences throughout the customer lifecycle.
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Return on Investment
Lotame Solutions
  • Helped us increase data revenue via their unbranded exchange.
  • Campaign and audience reporting is used to sales discussions to justify increased spend post trial campaigns.
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Nielsen
  • We are using it for analytics, statistics control, and for a single pane of glass and reviews for our senior leadership. We fetch significant insights from this device which can be then provided to our stakeholders to higher understand the achievements and loopholes.
  • We can make Marketing strategies with the help of this. Also, it is benefiting financially and getting productive.
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ScreenShots