What users are saying about
6 Ratings
13 Ratings
6 Ratings
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Score 9.3 out of 100
13 Ratings
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Score 7.2 out of 100

Likelihood to Recommend

Exelate

I would highly recommend exelate for small geo-targeted campaigns and direct response campaigns looking to reach a very narrow audience
Sharisse T. Yarde | TrustRadius Reviewer

Lotame

Well suited for advertising business. Has a lot of links to all relevant technologies. It is also a great platform if you want to buy or sell data and look for quality here.But you need a team which knows how to handle data.Less appropriate when you expect a fully managed service.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Data Collection

Exelate
Lotame
6.3
Collection of first-party data
Exelate
Lotame
6.0
Collection of third-party data
Exelate
Lotame
9.0
Access to Third-party Data Providers
Exelate
Lotame
4.0

Data Classification

Exelate
Lotame
7.7
Audience taxonomy
Exelate
Lotame
7.0
Tag Management
Exelate
Lotame
8.0
Data Analysis Dashboard
Exelate
Lotame
8.0

Ad Network Integration

Exelate
Lotame
6.0
Data Transfer
Exelate
Lotame
5.0
DSP integration
Exelate
Lotame
7.0

DMP Analytics

Exelate
Lotame
6.5
Campaign Analytics
Exelate
Lotame
6.0
Audience Analytics
Exelate
Lotame
7.0

Pros

Exelate

  • As stated before able to target a specific demo or behavior pattern
  • Has higher click through rate than regular rotational placements - which in returns leads me to believe exelate has more user interaction
  • Data used from exleate reports can help our ad solutions team with marketing decisions as well as my team with which segments perform the best for certain demographics and behavior patterns.
Sharisse T. Yarde | TrustRadius Reviewer

Lotame

  • Its ability to show different affinities of audience segments
  • Creating and customizing audience segments
  • Great reporting features to help learn more about audience segments and media performance
Trevor Patch | TrustRadius Reviewer

Cons

Exelate

  • More segments need to be created as often as possible
  • Sometimes it is hard to optimize these segments when the CTR is low - segments make it difficult to pull out zones/sites that are dragging down the CTR because they are so narrowly targeted.
Sharisse T. Yarde | TrustRadius Reviewer

Lotame

  • So far we haven't encountered too many "needs improvement" pain points with Lotame - if we've had a problem so far it's been more a matter of needing to learn that particular action than any fault of Lotame.
Jim Cairl | TrustRadius Reviewer

Likelihood to Renew

Exelate

Exelate 9.0
Based on 1 answer
I still use exelate every day for my media plans that are either direct response or extremely geo-targeted.
Sharisse T. Yarde | TrustRadius Reviewer

Lotame

No score
No answers yet
No answers on this topic

Support Rating

Exelate

No score
No answers yet
No answers on this topic

Lotame

Lotame 8.0
Based on 2 answers
Lotame has been an excellent partner with MMP
Samantha Anis, CPA, CMA | TrustRadius Reviewer

Alternatives Considered

Exelate

I like exelate better than boomerang but unfortunately I like BlueKai more than Exelate. Bluekai offers more segments which gives me more options - if exelate can just release more segments from time to time I can see them running neck and neck with BlueKai.
Sharisse T. Yarde | TrustRadius Reviewer

Lotame

There are alternatives in the market - Visual DNA, Bluekai/Oracle/ Adobe Audience Manager, Krux.They all offer a similar offering, however, I prefer the easy UI which is very intuitive even for beginners to the DMP world.
Anonymous | TrustRadius Reviewer

Return on Investment

Exelate

  • exelate segments generally perform better than regular ROS placements - CTR's are usually higher which confirms more user interaction.
Sharisse T. Yarde | TrustRadius Reviewer

Lotame

  • Helped us increase data revenue via their unbranded exchange.
  • Campaign and audience reporting is used to sales discussions to justify increased spend post trial campaigns.
Anonymous | TrustRadius Reviewer

Pricing Details

Exelate

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Lotame

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

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