What users are saying about
6 Ratings
13 Ratings
6 Ratings
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Score 9.3 out of 100
13 Ratings
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Score 6.5 out of 100

Likelihood to Recommend

Exelate

I would highly recommend exelate for small geo-targeted campaigns and direct response campaigns looking to reach a very narrow audience
Sharisse T. Yarde | TrustRadius Reviewer

TerminalOne OS

Terminal1One MOS offers a "DMP lite" that can help advertisers begin to grow their 1st party data without leveraging a separate DMP. As precise targeting becomes increasingly important, advertisers must begin to cultivate audiences that they can then take action on in the future. Additionally, if a client requires intense customer support, TerminalOne MOS is one of the best in the business.
Tyler Stuckey | TrustRadius Reviewer

Feature Rating Comparison

Data Collection

Exelate
TerminalOne OS
7.7
Collection of first-party data
Exelate
TerminalOne OS
9.4
Collection of third-party data
Exelate
TerminalOne OS
5.3
Access to Third-party Data Providers
Exelate
TerminalOne OS
8.4

Data Classification

Exelate
TerminalOne OS
5.5
Audience taxonomy
Exelate
TerminalOne OS
6.1
Tag Management
Exelate
TerminalOne OS
7.8
Data Analysis Dashboard
Exelate
TerminalOne OS
2.5

Ad Network Integration

Exelate
TerminalOne OS
9.4
Data Transfer
Exelate
TerminalOne OS
8.9
DSP integration
Exelate
TerminalOne OS
9.9

DMP Analytics

Exelate
TerminalOne OS
8.1
Campaign Analytics
Exelate
TerminalOne OS
7.9
Audience Analytics
Exelate
TerminalOne OS
8.3

Pros

Exelate

  • As stated before able to target a specific demo or behavior pattern
  • Has higher click through rate than regular rotational placements - which in returns leads me to believe exelate has more user interaction
  • Data used from exleate reports can help our ad solutions team with marketing decisions as well as my team with which segments perform the best for certain demographics and behavior patterns.
Sharisse T. Yarde | TrustRadius Reviewer

TerminalOne OS

  • It helps in managing and optimizing prospecting and re-marketing campaigns extremely efficiently using multiple source of data providers.
  • It is easy to integrate with display servers, data providers, and also other partners which make campaigns really efficient and optimize your CPA goals. MediaMath also provides you training via New Marketing Institue which is very helpful.
  • It also keeps on innovation with respect to partnerships and on boarding tools such as display collision detection tools. It was exciting to see that how easy it is to work closely with accounts team and they have amazing hands on working on these tools.
Namit Narain | TrustRadius Reviewer

Cons

Exelate

  • More segments need to be created as often as possible
  • Sometimes it is hard to optimize these segments when the CTR is low - segments make it difficult to pull out zones/sites that are dragging down the CTR because they are so narrowly targeted.
Sharisse T. Yarde | TrustRadius Reviewer

TerminalOne OS

  • Data integration and priority DMP are still lagging with the competition but a lot of efforts have been done in this field to bridge that gap.
  • The documentation of their API isn't always updated correctly so some functions are either obsolete or changed completely.
Omar MAES | TrustRadius Reviewer

Likelihood to Renew

Exelate

Exelate 9.0
Based on 1 answer
I still use exelate every day for my media plans that are either direct response or extremely geo-targeted.
Sharisse T. Yarde | TrustRadius Reviewer

TerminalOne OS

TerminalOne OS 7.0
Based on 3 answers
At this point, I know there are better options out there for OUR use case. This is not true of everyone, so I don't want to give them a zero because I don't like their tool or value proposition. They are a great tool, for what they do, and have a great group of people running things and providing support.
Christian Schwindle | TrustRadius Reviewer

Alternatives Considered

Exelate

I like exelate better than boomerang but unfortunately I like BlueKai more than Exelate. Bluekai offers more segments which gives me more options - if exelate can just release more segments from time to time I can see them running neck and neck with BlueKai.
Sharisse T. Yarde | TrustRadius Reviewer

TerminalOne OS

T1 has a lot of features and different possibilities to optimize, the other ones are 90% mobile.
Denia Martínez Posadas | TrustRadius Reviewer

Return on Investment

Exelate

  • exelate segments generally perform better than regular ROS placements - CTR's are usually higher which confirms more user interaction.
Sharisse T. Yarde | TrustRadius Reviewer

TerminalOne OS

  • T1 delivered positive results for multiple clients in regards to ROI
  • T1 also produced campaigns that did not meet goals
  • HOWEVER, both scenarios are as a result of the pilot and not the plane, if you will. T1 is simply a gateway to reach desired customers and I believe it proficiently provides opportunities to do so.
Tyler Stuckey | TrustRadius Reviewer

Pricing Details

Exelate

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

TerminalOne OS

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Exelate
9.0
TerminalOne OS
8.8

Likelihood to Renew

Exelate
9.0
TerminalOne OS
7.0

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