Epom Ad Server vs. Experiture Marketing Platform

Epom Ad Server

Experiture Marketing Platform

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Epom Ad Server	Score 10.0 out of 10	N/A	Epom Ad Server is the solution created for Ad Networks that helps to manage advertisers, run and customize all the campaigns from one place, increase revenue using a system of reports and much more. Some key features include: Cross-platform: display, mobile, video, in-apps ads, Back-fill mobile inventory with an array of top networks and CPM, CPA, CPC campaign support.	N/A
Experiture	Score 10.0 out of 10	Mid-Size Companies (51-1,000 employees)	The Experiture Marketing Platform is an all-in-one marketing platform that allows users to create, deploy, automate and optimize highly personalized marketing programs at scale across email, web, mobile, social and more.	$895 per month

Pricing

Epom Ad Server

Experiture Marketing Platform

Editions & Modules

No answers on this topic

Professional: $895
per month
Premium: $1,295
per month
Enterprise: $1,995
per month

Offerings

Pricing Offerings
Epom Ad Server	Experiture
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	Yes

Entry-level Setup Fee

No setup fee

Additional Details

—

More Pricing Information

Community Pulse
	Epom Ad Server	Experiture Marketing Platform
Top Pros	Pro Real time Pro Easy reporting Pro Easy integration	Pro Fully customized Pro Exact needs Pro User interface
Top Cons	Minus User interface Minus User friendly Minus Not always user	Minus Made the process

Features

Epom Ad Server

Experiture Marketing Platform

Ad Network Integration

Comparison of Ad Network Integration features of Product A and Product B
	Epom Ad Server 9.3 3 Ratings 23% above category average	Experiture Marketing Platform - Ratings
Data Transfer	9.03 Ratings	00 Ratings
DSP integration	9.53 Ratings	00 Ratings

Ad Campaigns

Comparison of Ad Campaigns features of Product A and Product B
	Epom Ad Server 10.0 3 Ratings 25% above category average	Experiture Marketing Platform - Ratings
Ad campaign creation	10.03 Ratings	00 Ratings
Ad deployment	10.03 Ratings	00 Ratings
Display advertising	10.03 Ratings	00 Ratings
Ad display and retargeting segmentation	10.03 Ratings	00 Ratings
Sequence targeting	10.03 Ratings	00 Ratings

Ad Reporting & Analytics

Comparison of Ad Reporting & Analytics features of Product A and Product B
	Epom Ad Server 9.8 3 Ratings 23% above category average	Experiture Marketing Platform - Ratings
Ad dashboards	10.03 Ratings	00 Ratings
Ad performance reports	9.03 Ratings	00 Ratings
Ad conversion tracking	9.53 Ratings	00 Ratings
Ad attribution reporting	10.03 Ratings	00 Ratings
Cross-channel ad management	10.03 Ratings	00 Ratings
Ad forecasting and optimization	10.03 Ratings	00 Ratings

Email & Online Marketing

Comparison of Email & Online Marketing features of Product A and Product B
	Epom Ad Server - Ratings	Experiture Marketing Platform 9.8 3 Ratings 25% above category average
WYSIWYG email editor	00 Ratings	9.83 Ratings
Dynamic content	00 Ratings	9.93 Ratings
Ability to test dynamic content	00 Ratings	9.83 Ratings
Landing pages	00 Ratings	9.93 Ratings
A/B testing	00 Ratings	10.03 Ratings
Mobile optimization	00 Ratings	9.83 Ratings
Email deliverability reporting	00 Ratings	9.93 Ratings
List management	00 Ratings	9.02 Ratings
Triggered drip sequences	00 Ratings	10.01 Ratings

Lead Management

Comparison of Lead Management features of Product A and Product B
	Epom Ad Server - Ratings	Experiture Marketing Platform 9.9 3 Ratings 31% above category average
Lead nurturing automation	00 Ratings	9.92 Ratings
Lead scoring and grading	00 Ratings	9.92 Ratings
Data quality management	00 Ratings	9.93 Ratings
Automated sales alerts and tasks	00 Ratings	9.93 Ratings

Campaign Management

Comparison of Campaign Management features of Product A and Product B
	Epom Ad Server - Ratings	Experiture Marketing Platform 9.3 2 Ratings 13% above category average
Calendaring	00 Ratings	9.52 Ratings
Event/webinar marketing	00 Ratings	9.02 Ratings

Social Media Marketing

Comparison of Social Media Marketing features of Product A and Product B
	Epom Ad Server - Ratings	Experiture Marketing Platform 9.0 2 Ratings 22% above category average
Social sharing and campaigns	00 Ratings	9.92 Ratings
Social profile integration	00 Ratings	8.21 Ratings

Reporting & Analytics

Comparison of Reporting & Analytics features of Product A and Product B
	Epom Ad Server - Ratings	Experiture Marketing Platform 9.6 2 Ratings 28% above category average
Dashboards	00 Ratings	9.92 Ratings
Standard reports	00 Ratings	9.92 Ratings
Custom reports	00 Ratings	9.11 Ratings

Platform & Infrastructure

Comparison of Platform & Infrastructure features of Product A and Product B
	Epom Ad Server - Ratings	Experiture Marketing Platform 8.2 3 Ratings 14% above category average
API	00 Ratings	7.31 Ratings
Role-based workflow & approvals	00 Ratings	8.21 Ratings
Customizability	00 Ratings	10.03 Ratings
Integration with Microsoft Dynamics CRM	00 Ratings	7.31 Ratings

Best Alternatives
	Epom Ad Server	Experiture Marketing Platform
Small Businesses	Google Ad Manager Score 8.6 out of 10	Kentico Xperience Score 7.1 out of 10
Medium-sized Companies	The Trade Desk Score 8.1 out of 10	Kentico Xperience Score 7.1 out of 10
Enterprises	Adobe Advertising Cloud Score 8.9 out of 10	Kentico Xperience Score 7.1 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Epom Ad Server	Experiture Marketing Platform
Likelihood to Recommend	10.0 (5 ratings)	10.0 (3 ratings)
Likelihood to Renew	9.0 (1 ratings)	10.0 (3 ratings)
Usability	- (0 ratings)	9.1 (1 ratings)
Online Training	- (0 ratings)	9.1 (1 ratings)

User Testimonials
	Epom Ad Server	Experiture Marketing Platform
Likelihood to Recommend	Epom I started using Epom for its multi-platform capabilities, as I needed a network which would allow managing desktop and mobile ad inventory simultaneously. Epom works with desktop, mobile web, video, and mobile app ads, all within one account. It is really convenient when it comes to analytics - Epom delivers combined data, providing the whole picture on your ad campaigns. Advanced targeting and real-time statistics are another great advantage Verified User Anonymous Read full review	Indros Group It should be appealing to organizations seeking fast and broad adoption throughout their organizations. SA Steve Albert Managing Partner Read full review
Pros	Epom Offers detailed reporting and analytics, providing insights into campaign performance. Epom Ad Server offers faster ad serving times Extended customization and targeting options Alexey Shapran CEO Read full review	Indros Group We found the Experiture platform to be robust and fully customizable for our 7-Step Program. Working closely with the Experiture Team allowed our marketing team to create a fully customized platform that allowed us to tailor the platform to the exact needs of our clients! That, we believe, is the key to a truly successful multichannel marketing program that delivers the results our clients demand! Thomas Pierson Partner Read full review
Cons	Epom The user interface has a lot of functionality, but is not always user-friendly. Hardly any predefined analytics templates available. Even some of the obvious dashboards and filters must be created manually. JN John Nolan Read full review	Indros Group Very difficult to assess additional room for improvement, as we are early in our experience. SA Steve Albert Managing Partner Read full review
Likelihood to Renew	Epom A combination of useful features for publishers and advertisers turns Epom into a very universal ad network with diverse functionality. It is a great solution for multi-platform advertising. Verified User Anonymous Read full review	Indros Group Because they deliver! If Experiture promises they can create or design something, consider it done. Thomas Pierson Partner Read full review
Usability	Epom No answers on this topic	Indros Group Platform is easy, powerful and very effective in driving new business opportunities! Thomas Pierson Partner Read full review
Online Training	Epom No answers on this topic	Indros Group Sales and training support is excellent! Tom, The GPS Group Thomas Pierson Partner Read full review
Alternatives Considered	Epom Epom supports various ad formats, providing us with options for display ads, video ads, in-apps, native ads, and more. We also like the flexibility and customization options that Epom provides for businesses regarding specific requirements, allowing us to tailor the ad server to our needs. Tetiana Buchynska Marketing Specialist Read full review	Indros Group Precision, recall, efficiency, follow through John D'Antonio PRINCIPAL Read full review
Return on Investment	Epom We have recently switched to Epom and so I don't have any concrete figures, but I am super satisfied! Verified User Anonymous Read full review	Indros Group Extremely fast lead conversion Very high ROI John D'Antonio PRINCIPAL Read full review
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