Experiture Marketing Platform vs. HubSpot Marketing Hub

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Experiture
Score 10.0 out of 10
Mid-Size Companies (51-1,000 employees)
The Experiture Marketing Platform is an all-in-one marketing platform that allows users to create, deploy, automate and optimize highly personalized marketing programs at scale across email, web, mobile, social and more.
$895
per month
HubSpot Marketing Hub
Score 8.5 out of 10
N/A
HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.
$50
per month
Pricing
Experiture Marketing PlatformHubSpot Marketing Hub
Editions & Modules
Professional
$895
per month
Premium
$1,295
per month
Enterprise
$1,995
per month
Free
$0
per month
Starter
$50
per month (includes 1,000 contacts)
Pro
$890
per month (includes 2,000 contacts)
Enterprise
$3,200
per month (includes 10,000 contacts)
Offerings
Pricing Offerings
ExperitureHubSpot Marketing Hub
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeRequired
Additional Details
More Pricing Information
Community Pulse
Experiture Marketing PlatformHubSpot Marketing Hub
Considered Both Products
Experiture
Chose Experiture Marketing Platform
The product has all of the power of a Hubspot. But it is much easier to get up and running, and to use by multiple team members on a day to day basis. This product was built with a broad array of users in mind.
HubSpot Marketing Hub

No answer on this topic

Top Pros
Top Cons
Features
Experiture Marketing PlatformHubSpot Marketing Hub
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Experiture Marketing Platform
9.8
3 Ratings
25% above category average
HubSpot Marketing Hub
7.1
369 Ratings
9% below category average
WYSIWYG email editor9.83 Ratings8.6332 Ratings
Dynamic content9.93 Ratings6.1333 Ratings
Ability to test dynamic content9.83 Ratings7.8309 Ratings
Landing pages9.93 Ratings6.3362 Ratings
A/B testing10.03 Ratings8.0286 Ratings
Mobile optimization9.83 Ratings6.4355 Ratings
Email deliverability reporting9.93 Ratings6.2363 Ratings
List management9.02 Ratings8.2364 Ratings
Triggered drip sequences10.01 Ratings6.5276 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Experiture Marketing Platform
9.9
3 Ratings
31% above category average
HubSpot Marketing Hub
7.1
360 Ratings
8% below category average
Lead nurturing automation9.92 Ratings6.5356 Ratings
Lead scoring and grading9.92 Ratings7.9324 Ratings
Data quality management9.93 Ratings7.8330 Ratings
Automated sales alerts and tasks9.93 Ratings6.4299 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Experiture Marketing Platform
9.3
2 Ratings
13% above category average
HubSpot Marketing Hub
6.3
320 Ratings
19% below category average
Calendaring9.52 Ratings6.4305 Ratings
Event/webinar marketing9.02 Ratings6.3251 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Experiture Marketing Platform
9.0
2 Ratings
22% above category average
HubSpot Marketing Hub
6.4
346 Ratings
16% below category average
Social sharing and campaigns9.92 Ratings6.4342 Ratings
Social profile integration8.21 Ratings6.5331 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Experiture Marketing Platform
9.6
2 Ratings
28% above category average
HubSpot Marketing Hub
7.7
369 Ratings
3% above category average
Dashboards9.92 Ratings7.8366 Ratings
Standard reports9.92 Ratings8.1362 Ratings
Custom reports9.11 Ratings7.1324 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Experiture Marketing Platform
8.2
3 Ratings
14% above category average
HubSpot Marketing Hub
7.4
341 Ratings
3% below category average
API7.31 Ratings7.6251 Ratings
Role-based workflow & approvals8.21 Ratings7.2280 Ratings
Customizability10.03 Ratings6.0303 Ratings
Integration with Microsoft Dynamics CRM7.31 Ratings7.896 Ratings
Integration with Salesforce.com00 Ratings7.8228 Ratings
Integration with SugarCRM00 Ratings7.790 Ratings
Best Alternatives
Experiture Marketing PlatformHubSpot Marketing Hub
Small Businesses
Kentico Xperience
Kentico Xperience
Score 7.2 out of 10
Vbout
Vbout
Score 9.4 out of 10
Medium-sized Companies
Kentico Xperience
Kentico Xperience
Score 7.2 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
Kentico Xperience
Kentico Xperience
Score 7.2 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
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User Ratings
Experiture Marketing PlatformHubSpot Marketing Hub
Likelihood to Recommend
10.0
(3 ratings)
7.4
(654 ratings)
Likelihood to Renew
10.0
(3 ratings)
9.0
(371 ratings)
Usability
9.1
(1 ratings)
9.0
(106 ratings)
Availability
-
(0 ratings)
9.1
(25 ratings)
Performance
-
(0 ratings)
8.9
(17 ratings)
Support Rating
-
(0 ratings)
8.4
(88 ratings)
In-Person Training
-
(0 ratings)
9.1
(8 ratings)
Online Training
9.1
(1 ratings)
9.1
(26 ratings)
Implementation Rating
-
(0 ratings)
7.3
(48 ratings)
Configurability
-
(0 ratings)
7.3
(2 ratings)
Ease of integration
-
(0 ratings)
8.9
(5 ratings)
Product Scalability
-
(0 ratings)
7.3
(7 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(3 ratings)
Vendor pre-sale
-
(0 ratings)
9.1
(3 ratings)
User Testimonials
Experiture Marketing PlatformHubSpot Marketing Hub
Likelihood to Recommend
Indros Group
It should be appealing to organizations seeking fast and broad adoption throughout their organizations.
Read full review
HubSpot
As I said previously, I was not a fan at the beginning because, like everyone, I don't take change so well. Once I started following leads through HubSpot Marketing Hub, I integrated it with my email and created templates for what I needed, I started to see the positives immediately. My time working was better spent as I eliminated time put in routine tasks. I was able to track all communication in HubSpot Marketing Hub, we created systems in the office assigning tasks to one another and, through HubSpot Marketing Hub, our leads were able to book meetings in my calendar automatically. To be honest, if you are in sales and marketing, I cannot think of scenarios where HubSpot Marketing Hub cannot help. All I would like to say is, when using templates, pay attention to where you send them - you may need some personalization. I would encourage the management of HubSpot Marketing Hub to create short tutorials for beginners like me who need to configure and start using various features: setting up deals, templates, and dashboards.
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Pros
Indros Group
  • We found the Experiture platform to be robust and fully customizable for our 7-Step Program. Working closely with the Experiture Team allowed our marketing team to create a fully customized platform that allowed us to tailor the platform to the exact needs of our clients! That, we believe, is the key to a truly successful multichannel marketing program that delivers the results our clients demand!
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HubSpot
  • All-in-one software - the main thing HubSpot does well is the breadth of functionality.
  • Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
  • Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.
Read full review
Cons
Indros Group
  • Very difficult to assess additional room for improvement, as we are early in our experience.
Read full review
HubSpot
  • While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
  • The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
  • Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
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Likelihood to Renew
Indros Group
Because they deliver! If Experiture promises they can create or design something, consider it done.
Read full review
HubSpot
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
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Usability
Indros Group
Platform is easy, powerful and very effective in driving new business opportunities!
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HubSpot
While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
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Reliability and Availability
Indros Group
No answers on this topic
HubSpot
They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
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Performance
Indros Group
No answers on this topic
HubSpot
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
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Support Rating
Indros Group
No answers on this topic
HubSpot
During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
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In-Person Training
Indros Group
No answers on this topic
HubSpot
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
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Online Training
Indros Group
Sales and training support is excellent! Tom, The GPS Group
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HubSpot
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
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Implementation Rating
Indros Group
No answers on this topic
HubSpot
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
Read full review
Alternatives Considered
Indros Group
Precision, recall, efficiency, follow through
Read full review
HubSpot
Other competing software such as Zoho and Boomtown may have more bells and whistles, but it is too cumbersome and has many parts that only advanced users can operate. With HubSpot, each function is within reach of the average agent. It doesn't overpromise and then makes you feel incompetent when you can't use it all...
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Scalability
Indros Group
No answers on this topic
HubSpot
HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
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Return on Investment
Indros Group
  • Extremely fast lead conversion
  • Very high ROI
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HubSpot
  • HubSpot has helped us increased our lead generation.
  • HubSpot has allowed us to continue to grow our customer base without having to spend a ton of marketing dollars on advertising.
  • HubSpot has allowed our company to standardize our process and bring the company onto one platform for sales and marketing.
Read full review
ScreenShots

HubSpot Marketing Hub Screenshots

Screenshot of Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Analytics - Track engagement with your entire funnel with real-time reporting on website performance, traffic and marketing effectiveness.Screenshot of HubSpot Social Media - Don’t batch and blast. HubSpot’s social media publishing helps you become smarter about the way you schedule and publish content on social media.Screenshot of HubSpot Blogging and SEO - HubSpot provides an integrated set of tools for Search Engine Optimization (SEO) which makes getting found online a natural part of your inbound marketing mix. More than a simple CMS, HubSpot provides an integrated authoring view with SEO-oriented suggestions as you write blog posts.Screenshot of Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Contacts - Integrating with most common CRMs, HubSpot provides a seamless view of your contacts, allowing you to customize and personalize email communications.