Experiture Marketing Platform vs. Wishpond Propel IQ

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Experiture
Score 10.0 out of 10
Mid-Size Companies (51-1,000 employees)
The Experiture Marketing Platform is an all-in-one marketing platform that allows users to create, deploy, automate and optimize highly personalized marketing programs at scale across email, web, mobile, social and more.
$895
per month
Wishpond Propel IQ
Score 1.6 out of 10
N/A
Wishpond's Propel IQ marketing automation platform is designed to make it easy to generate, manage and nurture leads. Business users can automatically score and segment leads into lists based on activity and personal details. They can also send personalized emails after interest is shown in their products or to reach out after a period of inactivity. Wishpond has a number of tools including: Landing Pages, Website Popups, Forms, Contests & Promotions, Marketing Automation, Email…
$69
per month
Pricing
Experiture Marketing PlatformWishpond Propel IQ
Editions & Modules
Professional
$895
per month
Premium
$1,295
per month
Enterprise
$1,995
per month
Basic
$69
per month
Pro
$119
per month
Growth
$199
per month
Offerings
Pricing Offerings
ExperitureWishpond Propel IQ
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsYearly plans are 36% off.
More Pricing Information
Community Pulse
Experiture Marketing PlatformWishpond Propel IQ
Top Pros
Top Cons
Features
Experiture Marketing PlatformWishpond Propel IQ
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Experiture Marketing Platform
9.8
3 Ratings
25% above category average
Wishpond Propel IQ
1.4
10 Ratings
138% below category average
WYSIWYG email editor9.83 Ratings1.27 Ratings
Dynamic content9.93 Ratings1.19 Ratings
Ability to test dynamic content9.83 Ratings1.29 Ratings
Landing pages9.93 Ratings1.28 Ratings
A/B testing10.03 Ratings1.210 Ratings
Mobile optimization9.83 Ratings1.29 Ratings
Email deliverability reporting9.93 Ratings2.48 Ratings
List management9.02 Ratings2.210 Ratings
Triggered drip sequences10.01 Ratings1.29 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Experiture Marketing Platform
9.9
3 Ratings
31% above category average
Wishpond Propel IQ
1.1
10 Ratings
147% below category average
Lead nurturing automation9.92 Ratings1.19 Ratings
Lead scoring and grading9.92 Ratings1.210 Ratings
Data quality management9.93 Ratings1.28 Ratings
Automated sales alerts and tasks9.93 Ratings1.17 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Experiture Marketing Platform
9.3
2 Ratings
13% above category average
Wishpond Propel IQ
-
Ratings
Calendaring9.52 Ratings00 Ratings
Event/webinar marketing9.02 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Experiture Marketing Platform
9.0
2 Ratings
22% above category average
Wishpond Propel IQ
1.3
9 Ratings
139% below category average
Social sharing and campaigns9.92 Ratings1.39 Ratings
Social profile integration8.21 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Experiture Marketing Platform
9.6
2 Ratings
28% above category average
Wishpond Propel IQ
2.1
9 Ratings
110% below category average
Dashboards9.92 Ratings00 Ratings
Standard reports9.92 Ratings2.19 Ratings
Custom reports9.11 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Experiture Marketing Platform
8.2
3 Ratings
14% above category average
Wishpond Propel IQ
1.2
9 Ratings
142% below category average
API7.31 Ratings1.37 Ratings
Role-based workflow & approvals8.21 Ratings1.36 Ratings
Customizability10.03 Ratings1.18 Ratings
Integration with Microsoft Dynamics CRM7.31 Ratings00 Ratings
Integration with Salesforce.com00 Ratings1.03 Ratings
Best Alternatives
Experiture Marketing PlatformWishpond Propel IQ
Small Businesses
Kentico Xperience
Kentico Xperience
Score 7.2 out of 10
Kentico Xperience
Kentico Xperience
Score 7.2 out of 10
Medium-sized Companies
Kentico Xperience
Kentico Xperience
Score 7.2 out of 10
Kentico Xperience
Kentico Xperience
Score 7.2 out of 10
Enterprises
Kentico Xperience
Kentico Xperience
Score 7.2 out of 10
Kentico Xperience
Kentico Xperience
Score 7.2 out of 10
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User Ratings
Experiture Marketing PlatformWishpond Propel IQ
Likelihood to Recommend
10.0
(3 ratings)
1.1
(10 ratings)
Likelihood to Renew
10.0
(3 ratings)
-
(0 ratings)
Usability
9.1
(1 ratings)
-
(0 ratings)
Support Rating
-
(0 ratings)
1.0
(1 ratings)
Online Training
9.1
(1 ratings)
-
(0 ratings)
Vendor post-sale
-
(0 ratings)
1.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
Experiture Marketing PlatformWishpond Propel IQ
Likelihood to Recommend
Indros Group
It should be appealing to organizations seeking fast and broad adoption throughout their organizations.
Read full review
Wishpond
It's a great platform if you're looking for something to run contests that provide leads and drive user engagement, but if they also incorporated social media management and scheduling, Wishpond would be a 10 by far. It's definitely worth looking into specifically for running contests throughout the year, for a wide variety of companies and industries.
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Pros
Indros Group
  • We found the Experiture platform to be robust and fully customizable for our 7-Step Program. Working closely with the Experiture Team allowed our marketing team to create a fully customized platform that allowed us to tailor the platform to the exact needs of our clients! That, we believe, is the key to a truly successful multichannel marketing program that delivers the results our clients demand!
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Wishpond
  • Very small learning curve, thanks to wonderful real-time tutorials and help, and drag-and-drop editors.
  • Easy to navigate - there are only 3 main sections of the site (content, lists, and emails).
  • Excellent customer service. I've always gotten prompt answers to any questions I've had.
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Cons
Indros Group
  • Very difficult to assess additional room for improvement, as we are early in our experience.
Read full review
Wishpond
  • They added keywords to campaigns we'd specifically said not to.
  • They should tweak campaigns with a 0.06 ROAS.
  • They should provide the services that are promised.
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Likelihood to Renew
Indros Group
Because they deliver! If Experiture promises they can create or design something, consider it done.
Read full review
Wishpond
No answers on this topic
Usability
Indros Group
Platform is easy, powerful and very effective in driving new business opportunities!
Read full review
Wishpond
No answers on this topic
Support Rating
Indros Group
No answers on this topic
Wishpond
There is no support at Wishpond. I contacted my project manager's manager over a week ago without a reply. When I responded to the automated 'How is your experience' email saying how awful it was there was no follow-up. When I had trouble and had to escalate things it resulted in some new procedures being put in place that changed nothing and they never checked in to see if things were fixed.
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Online Training
Indros Group
Sales and training support is excellent! Tom, The GPS Group
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Wishpond
No answers on this topic
Alternatives Considered
Indros Group
Precision, recall, efficiency, follow through
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Wishpond
We choose Wishpond as our first option since we were a startup e-commerce. Klaviyo was a little bit expensive for us and Wishpond really suits pretty well in our budget. Besides, if you don't have so many clients, at a first glance, there are a lot of features that would not be taken advantage of. That is why Wishpond was a better option when we started.
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Return on Investment
Indros Group
  • Extremely fast lead conversion
  • Very high ROI
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Wishpond
  • Negative google ROI.
  • A few conversions in September on paid social then none - negative ROI.
  • Between ad spend and Wishpond fees every month is negative ROI. Can’t wait until I can get out of this contract.
  • Emails don’t perform as well as my own for open rates or clicks.
Read full review
ScreenShots

Wishpond Propel IQ Screenshots

Screenshot of Mobile-responsive Landing Pages, optimized with A/B split tests.Screenshot of Leads Insights - Displays their website activity, emails they’ve opened, etc.Screenshot of Personalized emails to Leads based on their activity and personal detail.Screenshot of Website popup forms to convert leads.Screenshot of Facebook Sweepstakes, Photo Contests, and Instagram Hashtag Contests.