Meta Business Manager vs. SocialPilot

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Meta Business Manager
Score 7.5 out of 10
N/A
Meta Business Manager (formerly Facebook Business Manager, or Pages Manager) is a mobile app that supports management of up to 50 Facebook pages from a smart phone or tablet, allowing social media managers to see activity, post updates, and respond immediately to customers.N/A
SocialPilot
Score 7.1 out of 10
N/A
SocialPilot offers a centralized platform for managing different social media channels and publishing across the channels simultaneously. According to the vendor, SocialPilot's foremost features include analytics and reporting, along with team collaboration and client management. These features enable users to assign tasks, and review their teams work while managing multiple clients at the same time.
$30
per month - Manage 25 Social Media Accounts
Pricing
Meta Business ManagerSocialPilot
Editions & Modules
No answers on this topic
Professional Plan
$30.00
per month - Manage 25 Social Media Accounts
Small Team Plan
$50.00
per month - Manage 50 Social Media Accounts
Agency Plan
$100.00
per month - Manage 100 Social Media Accounts
Offerings
Pricing Offerings
Meta Business ManagerSocialPilot
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup fee$30 per month - Manage 25 Social Media Accounts
Additional DetailsStart with an Individual Plan at just $8.33/month (Billed annually). This allows social media marketers to manage up to 5 social media accounts, publish 50 posts a day, and discover curated content.
More Pricing Information
Community Pulse
Meta Business ManagerSocialPilot
Top Pros
Top Cons
Features
Meta Business ManagerSocialPilot
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Meta Business Manager
6.1
35 Ratings
23% below category average
SocialPilot
-
Ratings
Boolean keyword searches6.020 Ratings00 Ratings
Filtering out noise/spam5.326 Ratings00 Ratings
Sentiment analysis7.322 Ratings00 Ratings
Broad channel coverage6.125 Ratings00 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Meta Business Manager
5.9
49 Ratings
29% below category average
SocialPilot
9.0
3 Ratings
13% above category average
Content planning and scheduling7.049 Ratings10.03 Ratings
Audience targeting6.046 Ratings00 Ratings
Content optimization5.744 Ratings00 Ratings
Workflow management4.838 Ratings8.03 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Meta Business Manager
6.0
42 Ratings
29% below category average
SocialPilot
10.0
3 Ratings
21% above category average
Automated routing and prioritization5.434 Ratings00 Ratings
Customer interaction histories4.738 Ratings00 Ratings
Bulk actions7.925 Ratings10.03 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Meta Business Manager
6.1
47 Ratings
23% below category average
SocialPilot
9.0
3 Ratings
16% above category average
Lead generation4.838 Ratings00 Ratings
Content marketing5.742 Ratings9.03 Ratings
Paid media management6.239 Ratings9.03 Ratings
Campaigns and promotions7.543 Ratings00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Meta Business Manager
6.3
49 Ratings
30% below category average
SocialPilot
10.0
3 Ratings
16% above category average
Twitter4.010 Ratings10.03 Ratings
Facebook8.148 Ratings10.03 Ratings
LinkedIn5.98 Ratings10.03 Ratings
Google+7.33 Ratings00 Ratings
Instagram7.334 Ratings10.03 Ratings
Pinterest6.05 Ratings10.02 Ratings
YouTube5.612 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Meta Business Manager
5.7
47 Ratings
32% below category average
SocialPilot
10.0
3 Ratings
24% above category average
Campaign success analytics7.246 Ratings10.03 Ratings
Real-time tracking5.943 Ratings10.02 Ratings
Competitor analysis4.027 Ratings00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Meta Business Manager
6.2
49 Ratings
27% below category average
SocialPilot
10.0
3 Ratings
20% above category average
Role-based user permissions & privileges5.546 Ratings10.03 Ratings
Mobile access6.947 Ratings10.03 Ratings
Best Alternatives
Meta Business ManagerSocialPilot
Small Businesses
Publer
Publer
Score 9.8 out of 10
Publer
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Score 9.8 out of 10
Medium-sized Companies
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
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User Ratings
Meta Business ManagerSocialPilot
Likelihood to Recommend
9.1
(49 ratings)
10.0
(3 ratings)
Usability
7.5
(15 ratings)
10.0
(2 ratings)
Support Rating
5.9
(14 ratings)
10.0
(2 ratings)
User Testimonials
Meta Business ManagerSocialPilot
Likelihood to Recommend
Meta Platforms Inc
If using a desktop, Facebook Business Manage can help integrate and consolidate your workload when managing multiple pages for multiple clients. However, it can also be clunky when trying to use it on the go from a smartphone as the functionality is more limited. For those that sit at desks all day, it's a good program. For those of us that stay mobile, it can be frustrating.
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SocialPilot Solutions LLP
I've already introduced it to a number of my colleagues and it's saving them time too.
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Pros
Meta Platforms Inc
  • Stats and insights, to have data to back up assumptions and actions.
  • Scheduling posts, which is helpful when you can't always post in real time.
  • Messenger, which allows me to interact directly with potential customers.
  • Roles, which allows me to assign an intern to help manage the profile.
  • Ads, which allows me to target and advertise to potential customers.
  • Pixel, which connects my Facebook data with my website.
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SocialPilot Solutions LLP
  • Acts as single interface for all the social networks
  • Provides social media analytics
  • Provides powerful collaboration features to teams
  • Creation, curation, scheduling and publishing posts
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Cons
Meta Platforms Inc
  • The only thing I have noticed is when on my device, it calls out a list of names that have shared your post, and it only shows one. On the computer it will let you scroll down and see all of them.
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SocialPilot Solutions LLP
  • The interface is kind of outdated, but easy to get around
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Usability
Meta Platforms Inc
I give Facebook Business Manager this rating because how I am able to edit and customize each client location page easily and can add users as needed without any hoops to jump through. I also appreciate the about of reach that Facebook has, so having a tool like this that's easy to use and can be in control of the backed of what people see is so important.
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SocialPilot Solutions LLP
I setup my accounts in minutes and was posting to social channels immediately without any delay. Really pleasing experience.
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Support Rating
Meta Platforms Inc
The few times I've had to reach out for ad questions, Facebook Pages customer service is prompt and friendly with their advice. I've never waited longer than 24 hours to get a response, and generally it's just a few hours. They're also quick at removing spam from my Pages when I've needed them to.
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SocialPilot Solutions LLP
They help users make the most of SocialPilot and queries are attended to almost immediately. They even allow us to attach media to help the support team understand the query better.
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Alternatives Considered
Meta Platforms Inc
While we looked at different possibilities, it just seemed that this program was designed for our key social media platforms. There really was no point in utilizing a different program when this was designed for these platforms specifically. The mobile app is an added convenience that allows me to manage our social media on the go.
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SocialPilot Solutions LLP
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Return on Investment
Meta Platforms Inc
  • Most of our leads come from Facebook paid marketing.
  • Our business is centered around our content, which allows us to stand out from the completion. Facebook allows us to get the content in front of our audience.
  • Facebook Marketing is so dynamic that it takes loads of trial and error to get to a winning formula. And the errors can be expensive.
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SocialPilot Solutions LLP
  • It's had a positive impact that it saves hundreds of pounds a month compared to competitor
  • It is saving my staff time in setting up posts
  • It allows for us all to be using the system rather than logging into one account and conflicting with each other (again time saving)
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ScreenShots

SocialPilot Screenshots

Screenshot of SocialPilot allows you to connect social media accounts according to your plan without exchanging login credentials with any of your clients.