Meta Business Suite vs. Smaato

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Meta Business Suite
Score 7.6 out of 10
N/A
Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can manage all marketing and advertising activities on Facebook and Instagram. It centralizes tools that help the user to connect with customers on all apps and get better business results.N/A
Smaato
Score 8.9 out of 10
N/A
Smaato is a supply-side publisher platform (SSP) from the Verve Group since the 2021 acquisition.N/A
Pricing
Meta Business SuiteSmaato
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Meta Business SuiteSmaato
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
Meta Business SuiteSmaato
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Meta Business Suite
2.0
1 Ratings
117% below category average
Smaato
-
Ratings
Sentiment analysis2.01 Ratings00 Ratings
Broad channel coverage2.01 Ratings00 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Meta Business Suite
3.0
1 Ratings
90% below category average
Smaato
-
Ratings
Content planning and scheduling1.01 Ratings00 Ratings
Audience targeting5.01 Ratings00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Meta Business Suite
2.0
1 Ratings
120% below category average
Smaato
-
Ratings
Customer interaction histories2.01 Ratings00 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Meta Business Suite
2.0
1 Ratings
117% below category average
Smaato
-
Ratings
Lead generation2.01 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Meta Business Suite
4.5
1 Ratings
54% below category average
Smaato
-
Ratings
Campaign success analytics6.01 Ratings00 Ratings
Real-time tracking3.01 Ratings00 Ratings
Best Alternatives
Meta Business SuiteSmaato
Small Businesses
Publer
Publer
Score 9.8 out of 10
Google Ad Manager
Google Ad Manager
Score 8.6 out of 10
Medium-sized Companies
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
The Trade Desk
The Trade Desk
Score 8.0 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Meta Business SuiteSmaato
Likelihood to Recommend
2.8
(93 ratings)
7.0
(2 ratings)
Likelihood to Renew
9.9
(6 ratings)
-
(0 ratings)
Usability
10.0
(3 ratings)
8.0
(1 ratings)
Support Rating
10.0
(4 ratings)
7.0
(1 ratings)
Implementation Rating
10.0
(4 ratings)
-
(0 ratings)
User Testimonials
Meta Business SuiteSmaato
Likelihood to Recommend
Meta Platforms Inc
Meta for Business has made a lot of improvements, but a lot of work still needs to be done as far as troubleshooting. I've had ad issues for months. It's probably getting close to a year. Every time I've submitted troubleshooting tickets, they're either slow to respond or don't respond at all. More than five times I've asked for help with getting the ad issues resolved. This included an online meeting (quite a first), emailing them, and even chatting with them. I went as far as multiple submissions of the materials they requested; I'm still at square one.
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Verve Group
Smaato is very well suited for user acquisition and retargeting companies. Their overlap in terms of audiences and publishers with other exchanges is very limited, which makes it a great alternative when you need to scale a campaign and want to maintain your frequency cap. They work very well in branding campaigns as well as performance campaigns.
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Pros
Meta Platforms Inc
  • Segmentation is HUGE. You can segment by almost anything you want, be it demographic, sociological, behavioral... you name it. You can also create targets based on your visitors and their actions. Even custom lists.
  • They are very good at optimizing your campaigns automatically. This is so important because it will improve your ROI in several multiples otherwise
  • Managing ads in general works fine, and the data, even though is not exactly as accurate as Analytics, it's pretty decent.
  • Gives you placements and different ad types so you can get the most out of it.
  • Pixel and catalog integration are very powerful. You can almost instantly start tracking and catalog fetches your site daily for updates.
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Verve Group
  • Fill - the ad requests we send to Smaato have seen a great requests-to-impression ration.
  • Revenue - We've seen a lift in overall revenue thanks to the high CPM bids we get from Smaato.
  • Payments are always on time and they have a responsive financial team that is helpful in answering any questions.
  • Customer service - They are very fast to respond to any issues. The set up was streamlined thanks to their professional customer service.
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Cons
Meta Platforms Inc
  • The amount of text allowed on images can be frustrating since it will include ALL text in the image regardless if it is part of the copy or on something random in the background of the image
  • Labeling ads and ad groups can be frustrating as we often had them default to generic titles which we would have to go back and edit. A mandatory field would be helpful, however, that might not be popular opinion as that much detail is really just a personal preference.
  • The constant emails from their sales team to "help you improve" your results are a little much.
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Verve Group
  • Inventory can be a bit pricey in competitive markets like the US.
  • Reporting dashboard is limited, needs work.
  • They don't offer a lof of transparency about margins over media cost.
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Likelihood to Renew
Meta Platforms Inc
We have to continue using this tool in order to be effective on this marketing platform. Though there are several changes I wish we could see, the fact is that we will still need to use this product to provide customers with the information they need.
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Verve Group
No answers on this topic
Usability
Meta Platforms Inc
I gave it this rating because it is so easy to learn to use and you are able to grow a following quickly by knowing when to post and who to post to or how to get in front of those prospects easily, and using those prospects to reach even further without any additional processes on your end through the sharing from your engaged readers.
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Verve Group
Smaato has a UI where you can control your line items on the traffic you want to receive. That is a key unique selling point that other SSPs don't offer. Most of the items that you will need like reporting can be done on a self serve manner and that is a big plus, specifically for changes that need to happen really fast and you don't need to deal with account managers that may take some time to answer emails.
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Support Rating
Meta Platforms Inc
I've found the Facebook for Business support to be hit or miss. For billing questions they're timely and helpful. For complex questions about specific services I've often received a longer wait and a less helpful experience. I'm often redirected to their docs, which are often not particularly helpful.
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Verve Group
Smaato's account management team is very professional. They are quite fast in terms of customer support, which is very helpful. One item that stands out is that they are willing to understand what you need for each campaign and what is the best way to move forward. They don't just jump quickly into trying to upsell more of Smaato's products (audiences, data) like other SSPs do.
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Implementation Rating
Meta Platforms Inc
If you don't want to display your feed to your boss before going over scheduled posts for the week, use the Business site and it will be less awkward instantly. Having someone lean over your shoulder is always a bit awkward, you think about how you smell, maybe consider offering them gum because they have bad breath
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Verve Group
No answers on this topic
Alternatives Considered
Meta Platforms Inc
Facebook stacks up against them in terms of its service. I choose Facebook for Business since I use it for business for almost more than a year now and I need to say this it is the most best possible business tool definitely a must-have for all the businesses type.
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Verve Group
With over 20 demand partners in our stack, Smaato is in the top 5
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Return on Investment
Meta Platforms Inc
  • I haven't had much ROI from using Facebook for Business, and unfortunately, other local businesses I know haven't felt that they got much ROI on their paid ads either.
  • The good point of Facebook for Business is that I can still look into who is interested in my products and build around my audience that way.
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Verve Group
  • Increased overall revenue
  • Strong demand pool
  • Easy reporting
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