Meta Business Manager

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Meta Business Manager	Score 7.5 out of 10	N/A	Meta Business Manager (formerly Facebook Business Manager, or Pages Manager) is a mobile app that supports management of up to 50 Facebook pages from a smart phone or tablet, allowing social media managers to see activity, post updates, and respond immediately to customers.	N/A

Pricing

Editions & Modules

No answers on this topic

Offerings

Pricing Offerings
Meta Business Manager
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
No

Entry-level Setup Fee

No setup fee

Additional Details

—

More Pricing Information

Community Pulse
	Meta Business Manager
Considered Both Products	Meta Business Manager Verified User Vice-President Chose Meta Business Manager While we looked at different possibilities, it just seemed that this program was designed for our key social media platforms. There really was no point in utilizing a different program when this was designed for these platforms specifically. The mobile app is an added … Incentivized Helpful? Verified User Contributor Chose Meta Business Manager This was a company process already in place. Incentivized Helpful? Verified User Director Chose Meta Business Manager I use both and frankly Google blows FB out of the water on reporting and diagnostic issues with campaigns. It's also much easier to access customer support should there be any issues with your campaigns or if you need help in setting up a new campaign. FBM is a necessary tool … Incentivized Helpful? Samantha Huskey Digital Marketing Specialist Chose Meta Business Manager Facebook is a well-known platform that has to be utilized. It allows us to reach so many new customers and potential patients for our clients. As well as allows us to interact with them consistently and keep them informed or advertise to a new niche of people. The best part … Helpful? Kyle Cocomise Online Marketing Manager Chose Meta Business Manager I've really only used Facebook Business Manager when running campaigns so I can't compare it to other platforms. Incentivized Helpful? LS Louis Schietekat Managing Director Chose Meta Business Manager LinkedIn Marketing has audience targeting that is much more focused on the professional aspects of a user, such as skills, job title, and company size. Facebook, on the other hand, is more focused on the audience interests. As a B2B business, it is thus hard to choose which … Incentivized Helpful? Verified User Manager Chose Meta Business Manager Facebook Pages Manager is a lot more mobile-friendly in general if you're offering up stats at a meeting, talking to your CEO, or just curious to see how your post is performing over your lunch hour. It's also a lot more convenient when you're handling an above average level of … Incentivized Helpful? Rob Gokee Composer Chose Meta Business Manager While products like Sprout and Hootsuite will manage your Facebook Page along with the rest of your social media presence, using the official Facebook Pages [Manager] is superior when it comes to managing comments, placing ads, and reacting to customers quickly. The mobile app … Incentivized Helpful? Verified User Team Lead Chose Meta Business Manager A pretty robust tool. I liked it but it was way over my budget so I had to cancel it. I think they have gotten even better but pricing remains the same. Incentivized Helpful? Angela Heid Director of Social Media Chose Meta Business Manager I personally found it easier to use and the non-profits I am managing aren't on several other platforms. Incentivized Helpful? Verified User Professional Chose Meta Business Manager I like that I can insert a direct link into a post to my website using Facebook Pages Manager. This feature is lacking in Instagram, e.g., and would be a welcome addition. It would be great to be able to manage the same campaign (and posts) using one platform. Incentivized Helpful? Verified User Professional Chose Meta Business Manager I selected Facebook pages manager because it is an easy product to learn and doesn’t involve having an additional login or account to use. This is simple for busy business owners and takes a little more off of their plate. Incentivized Helpful? Kristi Porter Chief Do-Gooder Chose Meta Business Manager I have used Twitter analytics before, and look at my Pinterest analytics now and again. Twitter and Pinterest both have easier interfaces to navigate, which is really nice, but I know they don't have near the data that Facebook does. Additionally, I just started using my … Incentivized Helpful? Josh Peichoto Digital Strategy Manager Chose Meta Business Manager We used the Facebook Pages Manager exclusively for managing out pages. We've used Synup as an alternative, but it still requires us to work in Facebook Pages Manager, and Synup has a weak product offering. We've considered using another tool to assist in managing our data for … Incentivized Helpful? Andy Fuller Director of Strategic Content Chose Meta Business Manager Facebook Pages Manager is the native analytics solution for Facebook. We've evaluated others, but found that for the most part, familiarity with this native platform is the best way to achieve ROI. Most other platforms must pull from this data source in one way or another, so … Incentivized Helpful? Verified User Executive Chose Meta Business Manager Not as much learning content available compared to LinkedIn Learning tools. Incentivized Helpful? Thomas Soerenes Marketing Communication Specialist - Email, Social Media & Photography Chose Meta Business Manager Facebook Pages Manager is the best social scheduling (for Facebook) tool out there, much better than Hootsuite in my opinion. This is because other tools often suffer when Facebook updates their API or rules, so Facebook Pages Manager will always be the best choice for managing … Incentivized Helpful? Brittany Goodman Social Media Marketing Specialist Chose Meta Business Manager Facebook Pages is a much more fleshed out product, mainly because it is a Facebook product and is 100% integrated. HubSpot had the scheduling, social listening, and analytics we needed but it was all just a tiny bit easier with Facebook. Incentivized Helpful? Chad Carman Digital Media Director Chose Meta Business Manager Sprout Social / Agorapulse work much better for content management and overall marketing objectives. None of these can be used in lieu of Facebook Pages Manager simply because they can't control settings/admin the way that Pages Manager does. Again, you can't avoid using Pages … Incentivized Helpful? Verified User Manager Chose Meta Business Manager It's not about why we selected Facebook Pages Manager, but more out of necessity. Facebook is one of the biggest, if not the biggest social media following. To miss out on such an opportunity would be possible. Previously, we tested out on Twitter and Snapchat but both services … Incentivized Helpful? Sally Baker Digital Marketing Manager Chose Meta Business Manager Hootsuite and Buffer are great for certain things, but at the end of the day, for what Facebook Pages Manager does, it's the premium choice for messaging, engagement, analysis and making sure you're not missing a customer. Plus it's free! Incentivized Helpful? Heath Achatz Street Outreach Coordinator Chose Meta Business Manager Hootsuite lets you schedule posts and check multiple social media sites. We never used the paid version so analytics were not used. Hootsuite was a bit advanced as well. Facebook Pages Manager is easy to use and a beginner can navigate it. Facebook Pages Manager is more … Incentivized Helpful? Venessa Pixton Customer Service Manager Chose Meta Business Manager I have used Buffer, Hootsuite, and Later.com. We selected Pages Manager because it is so user friendly and the people we have using it vary in backgrounds, ages, education level, and electronics experience. Pages is very easy to learn and has everything we need at this time. Incentivized Helpful? Verified User Director Chose Meta Business Manager I have not used anything like Facebook Pages Manager. Incentivized Helpful? Verified User Employee Chose Meta Business Manager I am not aware of other products like this app that allows us to manage Facebook pages on the phone. So we didn't evaluate other products. Incentivized Helpful?
Top Pros	Pro Easy to use Pro User friendly Pro Easy to navigate
Top Cons	Minus Business manager Minus Set up Minus Hard to understand

Features

Meta Business Manager

Listening/monitoring

Comparison of Listening/monitoring features of Product A and Product B
	Meta Business Manager 6.1 35 Ratings 22% below category average
Boolean keyword searches	6.020 Ratings
Filtering out noise/spam	5.326 Ratings
Sentiment analysis	7.322 Ratings
Broad channel coverage	6.025 Ratings

Publishing

Comparison of Publishing features of Product A and Product B
	Meta Business Manager 5.9 49 Ratings 30% below category average
Content planning and scheduling	7.049 Ratings
Audience targeting	6.046 Ratings
Content optimization	5.744 Ratings
Workflow management	4.838 Ratings

Engagement

Comparison of Engagement features of Product A and Product B
	Meta Business Manager 6.0 42 Ratings 30% below category average
Automated routing and prioritization	5.434 Ratings
Customer interaction histories	4.738 Ratings
Bulk actions	7.825 Ratings

Marketing

Comparison of Marketing features of Product A and Product B
	Meta Business Manager 6.1 47 Ratings 23% below category average
Lead generation	4.838 Ratings
Content marketing	5.742 Ratings
Paid media management	6.239 Ratings
Campaigns and promotions	7.543 Ratings

Channel coverage/integration

Comparison of Channel coverage/integration features of Product A and Product B
	Meta Business Manager 6.3 49 Ratings 30% below category average
Twitter	4.010 Ratings
Facebook	8.148 Ratings
LinkedIn	5.98 Ratings
Google+	7.33 Ratings
Instagram	7.334 Ratings
Pinterest	6.05 Ratings
YouTube	5.612 Ratings

Reporting/analytics

Comparison of Reporting/analytics features of Product A and Product B
	Meta Business Manager 5.7 47 Ratings 32% below category average
Campaign success analytics	7.246 Ratings
Real-time tracking	5.943 Ratings
Competitor analysis	4.027 Ratings

Account management

Comparison of Account management features of Product A and Product B
	Meta Business Manager 6.2 49 Ratings 27% below category average
Role-based user permissions & privileges	5.446 Ratings
Mobile access	6.947 Ratings

Best Alternatives
	Meta Business Manager
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Medium-sized Companies	Social Suite by Reputation.com Score 9.3 out of 10
Enterprises	Social Suite by Reputation.com Score 9.3 out of 10
All Alternatives	View all alternatives

User Ratings
	Meta Business Manager
Likelihood to Recommend	9.2 (49 ratings)
Usability	7.5 (15 ratings)
Support Rating	5.9 (14 ratings)

User Testimonials
	Meta Business Manager
Likelihood to Recommend	Meta Platforms Inc If using a desktop, Facebook Business Manage can help integrate and consolidate your workload when managing multiple pages for multiple clients. However, it can also be clunky when trying to use it on the go from a smartphone as the functionality is more limited. For those that sit at desks all day, it's a good program. For those of us that stay mobile, it can be frustrating. Incentivized Verified User Anonymous Read full review
Pros	Meta Platforms Inc Stats and insights, to have data to back up assumptions and actions. Scheduling posts, which is helpful when you can't always post in real time. Messenger, which allows me to interact directly with potential customers. Roles, which allows me to assign an intern to help manage the profile. Ads, which allows me to target and advertise to potential customers. Pixel, which connects my Facebook data with my website. Incentivized Kristi Porter Chief Do-Gooder Read full review
Cons	Meta Platforms Inc The only thing I have noticed is when on my device, it calls out a list of names that have shared your post, and it only shows one. On the computer it will let you scroll down and see all of them. Incentivized Venessa Pixton Customer Service Manager Read full review
Usability	Meta Platforms Inc I give Facebook Business Manager this rating because how I am able to edit and customize each client location page easily and can add users as needed without any hoops to jump through. I also appreciate the about of reach that Facebook has, so having a tool like this that's easy to use and can be in control of the backed of what people see is so important. Samantha Huskey Digital Marketing Specialist Read full review
Support Rating	Meta Platforms Inc The few times I've had to reach out for ad questions, Facebook Pages customer service is prompt and friendly with their advice. I've never waited longer than 24 hours to get a response, and generally it's just a few hours. They're also quick at removing spam from my Pages when I've needed them to. Incentivized Rob Gokee Composer Read full review
Alternatives Considered	Meta Platforms Inc While we looked at different possibilities, it just seemed that this program was designed for our key social media platforms. There really was no point in utilizing a different program when this was designed for these platforms specifically. The mobile app is an added convenience that allows me to manage our social media on the go. Incentivized Verified User Anonymous Read full review
Return on Investment	Meta Platforms Inc Most of our leads come from Facebook paid marketing. Our business is centered around our content, which allows us to stand out from the completion. Facebook allows us to get the content in front of our audience. Facebook Marketing is so dynamic that it takes loads of trial and error to get to a winning formula. And the errors can be expensive. Incentivized LS Louis Schietekat Managing Director Read full review
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