Factors.AI vs. Microsoft Dynamics 365 Customer Insights

Factors.Ai is a must-have tool for every marketing department because it reports important KPI's and it gives insights on which marketing campaigns are working well and sending traffic and leads and which ones are not performing, this information allows us to make the right decisions when it comes to turning off specific campaigns or scaling them.

Incentivized

The best B2B tool. For lead management and email marketing well enabled. Best working in corporate leads. It works well for many sales automation processes. Well in integration with all kind of tools. Suits the budget given by working with features you pay for. Always a good customer client relationship maintenance.

Incentivized

• Provided detailed reporting for understanding our funnel clearly.
• Integrated with our entire marketing stack for better data flow.
• Helped with optimizing campaign budgets based on cost metrics.

Incentivized

• Centralize customer data
• Help us understand client's behavior
• Efficient and reliable information

Incentivized

• The dashboards can't be shared with other team members.
• Some integrations with less-known tools are not possible.

Incentivized

• Difficult to integrate with other microsoft tools

Incentivized

I believe this is the only product I have used in this category. I've used different CRM platforms (Microsoft Dynamics, HubSpot, Salesforce); however, none of these stack up against Microsoft Dynamics 365 Customer Insights. Information in CRM is more informational than insightful and customer-driven. CRM [has] been used more to house client data and not in any reports that are beneficial.

Incentivized

• Improves the overall funnel visibility.
• Keeps us informed about surge/drop in our ad costs.

Incentivized

• Great customer activities tracking.
• Creating invoices is quick.
• Profitable marketing reports creation has improved.

Incentivized