What users are saying about
This review does not include a rating.
7 Ratings
This review does not include a rating.
7 Ratings
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Score 9.1 out of 100

Likelihood to Recommend

Factual

No answers on this topic

Simpli.fi

If you don't care where your campaigns are running, if you don't care about your clients then feel free to do business with them.I would not recommend them to other agencies or business if they have a lot of particular advertisers and clients that they work with. It is too much work for them.If you want to do a self-service model with Simpli.fi, then I could recommend working with them. As long as I don't have to deal with their customer service daily, and my company has the control of the campaigns, I can feel more comfortable working with them. But even still, there are a lot of red flags that have been raised over the last few years and I am skeptical.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Data Collection

Factual
Simpli.fi
3.8
Collection of first-party data
Factual
Simpli.fi
7.9
Collection of third-party data
Factual
Simpli.fi
1.7
Access to Third-party Data Providers
Factual
Simpli.fi
1.7

Data Classification

Factual
Simpli.fi
6.2
Audience taxonomy
Factual
Simpli.fi
7.1
Tag Management
Factual
Simpli.fi
6.3
Data Analysis Dashboard
Factual
Simpli.fi
5.1

Ad Network Integration

Factual
Simpli.fi
5.8
Data Transfer
Factual
Simpli.fi
3.7
DSP integration
Factual
Simpli.fi
8.0

DMP Analytics

Factual
Simpli.fi
6.6
Campaign Analytics
Factual
Simpli.fi
5.4
Audience Analytics
Factual
Simpli.fi
7.9

Pros

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No answers on this topic

Simpli.fi

  • Simpli.fi's Geo-Fencing capabilities are top notch! The ability to include an unlimited number of geo-fences within a campaign is invaluable, as is the ability to measure the effectiveness of a geo-fencing campaign in driving foot traffic to our clients' physical locations.
  • Our organization appreciates the knowledge, experience and responsiveness of Simpli.fi's customer support staff.
  • One of the things Simpli.fi does particularly well is the education of its users and re-sellers. From monthly webinars, to its Bullseye learning courses, they have a way to make the complex understandable to even the most green digital sellers!
Jared Frank | TrustRadius Reviewer

Cons

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No answers on this topic

Simpli.fi

  • The approaches are not easily understood by our sales reps.
  • The reporting platform is pretty basic. The new platform is still in beta version.
Kevin Yip | TrustRadius Reviewer

Alternatives Considered

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No answers on this topic

Simpli.fi

We have done a lot of research on many other vendors that offer the same or even more as Simpli.fi and have found a great fit for our business. There are many other options out there for programmatic buying! My advice to you is do your research. Don't just jump into bed with one without knowing all of the facts. Ask questions. Do some digging. And NEVER take anything they say at face value. They are there to sell you the product and if you move forward, you will for sure be disappointed
Anonymous | TrustRadius Reviewer

Return on Investment

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No answers on this topic

Simpli.fi

  • We have been able to leverage Simpli.fi's geo-fencing tools to pry business away from larger competitors.
  • The lack of a customer-facing dashboard is a weakness.
  • Simpli.fi's low barrier of entry has allowed us to scale at our pace without the threat of being cut off in the face of high minimum spends.
Jared Frank | TrustRadius Reviewer

Pricing Details

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General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Simpli.fi

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

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