Factual (discontinued) vs. Simpli.fi

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Factual (discontinued)
Score 9.0 out of 10
N/A
Factual was a location intelligence platform from the company of the same name in Los Angeles, built to improve marketers' research with location data and actionable insights to better understand, reach and engage consumers. The product is discontinued.N/A
Simpli.fi
Score 6.0 out of 10
Mid-Size Companies (51-1,000 employees)
Simpli.fi is the epoymous flagship product from the company headquartered in Fort Worth, for programmatic media buying, display advertising, and streaming / OTT monetization. It is a data management and demand-side buying hybrid platform (DMP / DSP).N/A
Pricing
Factual (discontinued)Simpli.fi
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Factual (discontinued)Simpli.fi
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Factual (discontinued)Simpli.fi
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
Factual (discontinued)Simpli.fi
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Factual (discontinued)
-
Ratings
Simpli.fi
5.8
2 Ratings
24% below category average
Data Transfer00 Ratings3.72 Ratings
DSP integration00 Ratings8.01 Ratings
Best Alternatives
Factual (discontinued)Simpli.fi
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Google Ad Manager
Google Ad Manager
Score 8.6 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
The Trade Desk
The Trade Desk
Score 8.0 out of 10
Enterprises
Sprinklr Insights
Sprinklr Insights
Score 8.9 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Factual (discontinued)Simpli.fi
Likelihood to Recommend
-
(0 ratings)
1.9
(3 ratings)
User Testimonials
Factual (discontinued)Simpli.fi
Likelihood to Recommend
Discontinued Products
No answers on this topic
Simpli.fi
If you don't care where your campaigns are running, if you don't care about your clients then feel free to do business with them. I would not recommend them to other agencies or business if they have a lot of particular advertisers and clients that they work with. It is too much work for them. If you want to do a self-service model with Simpli.fi, then I could recommend working with them. As long as I don't have to deal with their customer service daily, and my company has the control of the campaigns, I can feel more comfortable working with them. But even still, there are a lot of red flags that have been raised over the last few years and I am skeptical.
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Pros
Discontinued Products
No answers on this topic
Simpli.fi
  • Simpli.fi's Geo-Fencing capabilities are top notch! The ability to include an unlimited number of geo-fences within a campaign is invaluable, as is the ability to measure the effectiveness of a geo-fencing campaign in driving foot traffic to our clients' physical locations.
  • Our organization appreciates the knowledge, experience and responsiveness of Simpli.fi's customer support staff.
  • One of the things Simpli.fi does particularly well is the education of its users and re-sellers. From monthly webinars, to its Bullseye learning courses, they have a way to make the complex understandable to even the most green digital sellers!
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Cons
Discontinued Products
No answers on this topic
Simpli.fi
  • The approaches are not easily understood by our sales reps.
  • The reporting platform is pretty basic. The new platform is still in beta version.
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Alternatives Considered
Discontinued Products
No answers on this topic
Simpli.fi
We have done a lot of research on many other vendors that offer the same or even more as Simpli.fi and have found a great fit for our business. There are many other options out there for programmatic buying! My advice to you is do your research. Don't just jump into bed with one without knowing all of the facts. Ask questions. Do some digging. And NEVER take anything they say at face value. They are there to sell you the product and if you move forward, you will for sure be disappointed
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Return on Investment
Discontinued Products
No answers on this topic
Simpli.fi
  • We have been able to leverage Simpli.fi's geo-fencing tools to pry business away from larger competitors.
  • The lack of a customer-facing dashboard is a weakness.
  • Simpli.fi's low barrier of entry has allowed us to scale at our pace without the threat of being cut off in the face of high minimum spends.
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ScreenShots