What users are saying about
24 Ratings
24 Ratings
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Score 6.9 out of 100

Likelihood to Recommend

Falcon.io

Falcon is well-suited for organizing your social media content and scheduling it beforehand, especially if you have multiple accounts you need to schedule content for. However, posts will frequently fail to be posted because the creative will not meet a specific requirement of a social platform. Falcon.io needs to provide an error prior to allowing the content creator to schedule the post because this creates double work when you have to go back and re-create posts. It is well-suited to assigning team members direct messages, but not quite as well-suited as Zendesk is to this task since Zendesk uses a ticketing system which is easier to keep up with.
Lainey Graham profile photo

Feature Rating Comparison

Listening/monitoring

Falcon.io
6.1
Boolean keyword searches
Falcon.io
5.8
Filtering out noise/spam
Falcon.io
6.3
Sentiment analysis
Falcon.io
5.0
Broad channel coverage
Falcon.io
7.2

Publishing

Falcon.io
6.4
Content planning and scheduling
Falcon.io
5.8
Audience targeting
Falcon.io
7.5
Content optimization
Falcon.io
6.0
Workflow management
Falcon.io
6.5

Engagement

Falcon.io
7.6
Automated routing and prioritization
Falcon.io
9.0
Customer interaction histories
Falcon.io
7.8
Bulk actions
Falcon.io
6.1

Marketing

Falcon.io
7.8
Lead generation
Falcon.io
7.8
Content marketing
Falcon.io
6.9
Paid media management
Falcon.io
9.8
Campaigns and promotions
Falcon.io
6.7

Channel coverage/integration

Falcon.io
8.0
Twitter
Falcon.io
8.1
Facebook
Falcon.io
7.4
LinkedIn
Falcon.io
7.7
Google+
Falcon.io
10.0
Instagram
Falcon.io
6.0
YouTube
Falcon.io
8.8

Reporting/analytics

Falcon.io
5.9
Campaign success analytics
Falcon.io
5.2
Real-time tracking
Falcon.io
7.6
Competitor analysis
Falcon.io
5.0

Account management

Falcon.io
6.6
Role-based user permissions & privileges
Falcon.io
8.6
Mobile access
Falcon.io
4.5

Pros

Falcon.io

  • Very nice UX: The interface is quite easy and intuitive
  • Strong listening module: You can run search queries and get results as good as some of the top listening platforms provide
  • Cross-platform profiling: We were able to detect our fans and followers profiles across multiple social media platforms and document a clear history of our interactions and engagement with them
No photo available

Cons

Falcon.io

  • Better support for Instagram community management. We'd like to be able to reply directly to comments.
  • Instagram bulk upload. This is a big channel for us, so we'd love to be able to bulk upload. It would save us a lot of time.
  • Platform speed. Occasional lag, especially in Engage.
No photo available

Likelihood to Renew

Falcon.io

Falcon.io 6.3
Based on 3 answers
I'm not quite as happy with Falcon Social as I thought. It is lagging a lot and the functions are not working as they should. I feel I don't know all functions in the system so I can't use all the features
No photo available

Alternatives Considered

Falcon.io

We selected Falcion.io because they promised to bring many of the capabilities of our various tools together under one rood and provide more complete data that was easily accessible. They have not fully delivered on those promises, so we are in the process of ending our agreement.
Lainey Graham profile photo

Return on Investment

Falcon.io

  • Falcon.io allowed us to extract "target audience data sets" that we could use in our Facebook advertising target audience. This unique and powerful functionality allowed us to run strong advertising campaigns on Facebook, achieving some of the posts strongest CPC and CPM rates.
No photo available

Pricing Details

Falcon.io

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

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