Fathom vs. Google Analytics

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Fathom
Score 8.7 out of 10
N/A
Fathom is a management reporting, forecasting and financial analysis tool from the Access Group. It helps users to assess business performance, monitor trends and identify improvement opportunities. Fathom combines business planning with simple three-way cash flow forecasting.
$44
per month
Google Analytics
Score 8.3 out of 10
N/A
Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
$0
per month
Pricing
FathomGoogle Analytics
Editions & Modules
Starter
$44
per month
Silver
$225
per month
Gold
$325
per month
Platinum
$575
per month
Google Analytics 360
150,000
per year
Google Analytics
Free
Offerings
Pricing Offerings
FathomGoogle Analytics
Free Trial
YesNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
FathomGoogle Analytics
Top Pros
Top Cons

No answers on this topic

Features
FathomGoogle Analytics
Budgeting, Planning, and Forecasting
Comparison of Budgeting, Planning, and Forecasting features of Product A and Product B
Fathom
7.8
1 Ratings
18% below category average
Google Analytics
-
Ratings
Long-term financial planning7.01 Ratings00 Ratings
Financial budgeting9.01 Ratings00 Ratings
Forecasting6.01 Ratings00 Ratings
Management reporting9.01 Ratings00 Ratings
Analytics and Reporting
Comparison of Analytics and Reporting features of Product A and Product B
Fathom
8.0
1 Ratings
2% below category average
Google Analytics
-
Ratings
KPIs8.01 Ratings00 Ratings
Cost and profitability analysis8.01 Ratings00 Ratings
Key Performance Indicator setting8.01 Ratings00 Ratings
Revenue Forecasting8.01 Ratings00 Ratings
Budgeting Tools
Comparison of Budgeting Tools features of Product A and Product B
Fathom
6.5
1 Ratings
26% below category average
Google Analytics
-
Ratings
Financial Planning Collaboration7.01 Ratings00 Ratings
Budget Customization8.01 Ratings00 Ratings
Departmental Budgeting4.01 Ratings00 Ratings
Import & Export Tools7.01 Ratings00 Ratings
Best Alternatives
FathomGoogle Analytics
Small Businesses
MIP Fund Accounting
MIP Fund Accounting
Score 8.7 out of 10
StatCounter
StatCounter
Score 9.0 out of 10
Medium-sized Companies
Centage
Centage
Score 9.6 out of 10
Siteimprove
Siteimprove
Score 8.7 out of 10
Enterprises
Oracle Fusion Cloud ERP
Oracle Fusion Cloud ERP
Score 8.2 out of 10
Contentsquare
Contentsquare
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
FathomGoogle Analytics
Likelihood to Recommend
9.0
(3 ratings)
9.0
(183 ratings)
Likelihood to Renew
-
(0 ratings)
9.0
(51 ratings)
Usability
10.0
(1 ratings)
9.9
(8 ratings)
Availability
-
(0 ratings)
10.0
(4 ratings)
Performance
-
(0 ratings)
10.0
(2 ratings)
Support Rating
10.0
(1 ratings)
7.0
(42 ratings)
Online Training
-
(0 ratings)
10.0
(2 ratings)
Implementation Rating
-
(0 ratings)
9.0
(7 ratings)
Configurability
-
(0 ratings)
6.0
(2 ratings)
Ease of integration
-
(0 ratings)
10.0
(1 ratings)
Product Scalability
-
(0 ratings)
10.0
(2 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
9.0
(1 ratings)
User Testimonials
FathomGoogle Analytics
Likelihood to Recommend
The Access Group
I always ask if the other attendees are ok with my using the app. If they were not comfortable, I would turn it off. This is likely over-cautious, but I also am hesitant to use it in extremely sensitive and confidential conversations. I use it as often as possible and am heavily reliant on it for any status meetings where there might be action items for any attendee, etc
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Google
Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
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Pros
The Access Group
  • Xero Integration
  • Instant Financials Reports
Read full review
Google
  • Multiple reports to see website use and behavior
  • Allows you to customize reports with days, weeks, months, and years
  • You can build out a dashboard to easily view stats from multiple websites in one place
  • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
Read full review
Cons
The Access Group
  • Honestly I do not have any Cons to add.
Read full review
Google
  • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
  • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
  • Gotchas around filtering and data validation.
  • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
Read full review
Likelihood to Renew
The Access Group
No answers on this topic
Google
We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
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Usability
The Access Group
Great dashboards and very easy to use.
Read full review
Google
Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
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Reliability and Availability
The Access Group
No answers on this topic
Google
We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
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Performance
The Access Group
No answers on this topic
Google
This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
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Support Rating
The Access Group
I have not used customer support.
Read full review
Google
The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
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Online Training
The Access Group
No answers on this topic
Google
love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
  1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
  2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
  3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
  4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
  5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
  6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
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Implementation Rating
The Access Group
No answers on this topic
Google
I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
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Alternatives Considered
The Access Group
otter is audio only, and doesn't monitor things like talk time. Both systems have great (relatively new) AI features. Fathom's is a little more functional (templates for notes that can be swapped out after the meeting. Otter's is a little more useful with the AI chat feature and the summaries are a bit stronger
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Google
I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
Read full review
Scalability
The Access Group
No answers on this topic
Google
Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
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Return on Investment
The Access Group
  • it saved us few hours a month to prepare consolidated reports.
  • it made is easy to understand the financials with visuals
  • Integration with Xero also made it much accurate
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Google
  • It has helped us gain understanding of what is going on on our website.
  • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
  • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
  • It has helped guide our website redesign.
Read full review
ScreenShots