Firebase vs The Okta Identity Cloud

• Analytics wise, retention is extremely important to our app, therefore we take advantage of the cohort analysis to see the impact of our middle funnel (retargeting, push, email) efforts affect the percent of users that come back into the app. Firebase allows us to easily segment these this data and look at a running average based on certain dates.
• When it comes to any mobile app, a deep linking strategy is essential to any apps success. With Firebase's Dynamic Links, we are able to share dynamic links (recognize user device) that are able to redirect to in-app content. These deep links allow users to share other deep-linked content with friends, that also have link preview assets.
• Firebase allows users to effectively track events, funnels, and MAUs. With this simple event tracking feature, users can put organize these events into funnels of their main user flows (e.g., checkout flows, onboarding flows, etc.), and subsequently be able to understand where the drop-off is in the funnel and then prioritize areas of the funnel to fix. Also, MAU is important to be able to tell if you are bringing in new users and what's the active volume for each platform (Android, iOS).

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• Okta provides us a one-stop Sign in for all of our business needs.
• Okta is a very useful platform for managing all the users or employees in an organization for user provisioning within the org for access management and also externally.
• Okta is such a simple SSO system, and I love when my work organizations use it. The ability to have a hub of all my frequently used tools, plus one login for all of them, takes a lot of mental load off me as an employee.

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• Attribution and specifically multi-touch attribution could be more robust such as Branch or Appsflyer but understand this isn't Firebases bread and butter.
• More parameters. Firebase allows you to track tons of events (believe it's up to 50 or so) but the parameters of the events it only allows you to track 5 which is so messily and unbelievable. So you're able to get good high-level data but if you want to get granular with the events and actions are taken on your app to get real data insight you either have to go with a paid data analytics platform or bring on someone that's an expert in SQL to go through Big Query.
• City-specific data instead of just country-specific data would have been a huge plus as well.

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• Backup policy! As of today, Auth0 does not provide a centralized way of backing up the information and users in the tenants. From a B2B perspective, this could be a great tool, because it would simplify the backup and data recovery process for the Auth0 customer
• Import users as a strategy that creates a new user is weird, from a Data Recovery perspective
• No dashboards to monitor the status of logins, users and data flow between web application and Auth0. This coud be a great tool to customize by our needs, as a way to visualize data and create reports

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• Firebase has meant that we can go to market more quickly due to its automation of repetitive boiler plate tasks, such as authentication provider support
• Firebase's free tier is ideal for low to moderate use apps, and if your app grows to high use, the paid tier is very affordable
• Firebase's excellent cross platform support has reduced development expense when porting apps to other platforms

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• We have addressed a major risk with MFA/SSO on the majority of our apps very quickly - 2-3 months to implement completely.
• Added security without adding very much friction to end user.
• After a year or less Okta is a main part of our zero trust initiative.

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