Firstup (Dynamic Signal + SocialChorus) vs. Smarp

Firstup is a well-suited solution for companies that would like to spread brand awareness and get employees to be their number one ambassadors. Employees like to share/brag about the company they work for so why not use them as a driving force in spreading brand awareness!

Incentivized

We believe that our employees’ personal growth is key to our business success. They are passionate experts who are eager to grow as professionals and share their knowledge. We were looking for a solution that would help us support their thought leadership and personal branding efforts. Smarp was the answer — a place where our employees could start engaging conversations around the company’s milestones and the latest industry news. For us, it is extremely important to encourage our employees to share their stories and what it’s like to work at Swarovski in their own words. We didn’t want to limit our communication efforts to the messages we share through the official Swarovski communication channels. As mentioned earlier, one of our top priorities at Swarovski is to empower our employees and support their personal growth. It is important for us to enable them to contribute to the development of our employer brand. We wanted to make sure that the content our employees receive in their personal news feeds resonates with their expertise and interest. By offering a wide range of topics and letting our employees decide which ones they want to follow, we make sure that we share the right content with them — the content they want to consume

Incentivized

• Intuitive, easy-to-use templates for posts, newsletters and email notifications.
• Consistent upgrades and innovation that keeps the tool current with other apps.
• Flexibility on how users can use the tool (i.e. comments, sharing photos, etc.) This decision is left to each organization, individually.

• Ease of use
• Ease of setup
• Channel segmentation
• Detailed analytics

Incentivized

• We'd love to see a calendar added that would show key upcoming dates.
• It would be awesome if the Message feature had a drop-down directory you could scroll through vs. requiring you to type a few letters before the potential names came up.

Incentivized

• Pricing can be reduced per user.

Incentivized

It's a solid tool and embraced by the people who are using it.

Incentivized

very easy to use, available on PC or mobile

Incentivized

Very responsive support team, also taking into consideration feedback on how to improve the platform

Incentivized

Great support from the Account Manager on onboarding new users and explaining how the tool works.

Incentivized

Fast and smooth implementation, all aspects were clarified and solved in real time

Incentivized

I can't really answer this as the platform was already in place when I took my current role.

Incentivized

Smarp is a cheaper and easier solution to implement than Sociabble. Sociabble provides a more robust and customizable platform that can be more tailored to your team but can be significantly harder for teams to adopt. Since one of the primary reasons we utilize Smarp is to make social sharing easy for users who would otherwise not do so, ease of adoption is a critical differentiator in Smarp’s favor. However, there are certainly use cases where a more robust platform like Sociabble would make more sense for a company.

Incentivized

• We look at the earned media revenue tool that Firstup has, and we have earned media of over $4000 most months. Amazing!
• We have been recognized by peers, clients, and partner agents who say they always see our Hilldrup news pop up on social media!
• Marketing has been able to control the voice of the brand while amplifying the message to new audiences - amazing!

Incentivized

• Smarp makes it easy to see the EEMV (estimated earned media value) your company has generated by sharing through the platform (the Ad spend equivalence of your efforts)
• Smarp increased the average teams LinkedIn activity/sharing by ~50%
• Smarp is affordable and often provides a positive ROI when considering the EEMV benefits

Incentivized